“If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

If your business TV is playing poor content, and you’re not there to watch it, are visitors still seeing it? Yes, they are; and it’s hurting your business, your brand, and your bottom line. If you already know where this is going, and you’d like to explore an alternatives to cable or DirecTV, start here.

How your Business TV is Hurting your Business

It isn’t the TV that’s hurting your business, as much as it is the programming that’s playing on it. A big part of the problem is a lack of awareness. Business owners don’t always know what’s on the TV. Whether they’re behind the counter, in the back office, or even working from home – you don’t know what’s playing unless you’re sitting in front of the TV, watching it. So chances are, you’re not seeing how the TV that you bought to entertain your visitors is actually showing boring politics, graphic news, or even worse; COMPETITOR ADS.

How your Business TV is Hurting your Brand

Nothing beats being the owner of a business that sells something like coffee and breakfast fixings literally paying to have competitor ads show up in their business, advertising where to get the same things; but cheaper. That’s effectivly what you’re doing by choosing services like cable and DirecTV to power your business television. You’re paying to invite other brands to steal your customers away; outshining your own brand and reducing your monthly revenue.

The worst part? No one’s really interested or even enjoying the programming that’s playing. When was the last time you sat down at a fast-food restaurant, saw a local news story about a man who was stabbed to death, and as a result had a cheery conversation with friends or family while you ate?

Probably never. That kind of programming can is almost certain to create a bad, or awkward experience for your visitors. This can leave a bad impression on your brand, and even impact the chances of your visitors coming back.

Identifying the problem is only half the battle. Fortunately, it’s a problem that’s easy to address.

How to Fix your Business TV: IRTV

Until recently, there never really was much else to put on the TV other than cable; but as technology evolves, forward-thinking business owners are turning to services that cost less, with features that improve their marketing, and host content that is engaging, and family-friendly.

IRTV, or It’s Relevant TV, is television software that business owners across the country are taking advantage in order to become more relevant to their customers; using it as a customizable marketing tool, one that replaces the boring, graphic, and unwanted content with videos that people genuinely enjoy watching.

If you’re a business owner, or you manage a business with a TV; take 3 minutes out of your day and put yourself in the shoes of your customers. Watch the TV, see what they’re seeing, and consider whether or not you’re getting the most out of your service. Don’t be afraid to change what’s on the TV.