Car Dealership TV Systems – The Top 5 Most Important Elements

What do you need to consider when putting a TV service into your car dealership sales department or service department? Car dealership marketing extends beyond billboards and TV commercials. Using the dealership TV is one of the cheapest ways to get your ads seen, while bringing life to your waiting room.

Here are the top 5 elements to a quality TV system for car dealership waiting areas and lobbies:

1. Interesting TV Programming

Customers could be waiting minutes or hours. Regardless of how long they are waiting, you want to provide them with something entertaining or informative to watch. Just having videos about serving their vehicle or commercials about your dealership aren’t going to cut it.

2. Block Out Ads from Your Competitors

The time your customers are waiting for their vehicles to be serviced is the absolute worst moment for them to see an attractive message from a competing dealership. Block out the competition with Competitive Ad Block®. The service automatically blocks any outside car commercials from appearing on the TV. Instead, you get more quality programming and your own promotions for your customers to engage with.

3. Ability to Share Custom Messages

The time your customers spend waiting is an opportunity for you to tell them you care about them. Educate them about your inventory, policies and what sets your dealership apart. They are going to be watching the TVs for at least a portion of the time they wait so it’s a great opportunity to put your own messaging in front of them.

4. Real-Time Social Media

If customers leave without buying you need a gentle way to bring them back. Social media is a great way to connect with repeat customers and prospects alike. Get them interested in your dealership. Showcase your most recent posts on the TV and gently entice them to follow your accounts on Facebook, Instagram and Twitter. Showcasing multiple accounts is great because it allows them to follow on the platform they use the most.

5. Showcase your Dealership’s Videos and Commercials

You’ve spent time and money making videos, why not get more mileage out of them? So many dealerships produce videos that just end up on YouTube or for a limited time on local cable. You can use these same videos inside your dealership to increase customer awareness of your promotions, inventory, and specials.

What are you using in your dealership today? If it’s Cable or satellite, you are missing a great opportunity to both spread your own messaging and to block out messages from your competition. If it’s a custom solution you may not be showing enough interesting content, and/or might be paying too much for it. See what It’s Relevant TV for Car Dealerships has to offer. For less than most dealerships pay for a basic cable service, It’s Relevant is able to achieve all 5 goals above, with a unique non-looping platform.

You can speak to a TV consultant about dealer TV options by calling toll free: 855-ITS-RELE or by emailing: sales@itsrelevant.com.

Medical Office TV – Where Waiting Presents an Opportunity

It’s Relevant has been working with urgent cares, dentists, and medical offices across the country in order to improve patient experience by doing more with the TVs in their waiting rooms. When it comes to medical offices there aren’t a lot of television options for waiting rooms, and any practice that strives to put patients first will often invest in a waiting area TV service of some kind.

Choosing the Right Service.

Medical lobby TVs should never settle for basic cable. Between the dwell time of patients, and the amount of people that come in and out of the office on any given day, there’s a lot of opportunities to expose them to your brand, services, and reasons for them to come back – none of which is taken advantage of when cable is in the picture. Digital sinage software like It’s Relevant TV gives you the freedom to customize the TV in your waiting room, and is the ideal service when trying to make your waiting room more inviting.

Why the TV?

TVs are a great way to engage with people because you don’t have to tell someone to look at the screen for them to notice what’s on. With TVs being as prevalent as they are, people are used to watching them. Televisions are familiar and catch the eye better than posters, banners, or signs ever could.

Patients wait in waiting rooms. Hence the namesake. They wait to be seen and the wait can be a long one. During that time, if there is a TV present in the room then it’s fair game to assume that someone is going to look at it at some point. This is your prime opportunity. As they watch and you have their attention, you can be messaging to them.

What’s on the TV?

In the case of waiting rooms, the TVs we have seen are most often tuned to the news or some light programming with the patients’ comfort in mind. In practice this is a good gesture. However, in an age of rising technology, there exists an alternative. You can still offer patients comfort, but bring more for your practice at the same time.

It’s Relevant TV offers more than cable.

Cable is great for use at home. The programming that airs on television is intended for the comfort of living rooms where people sit down with the vested interest of watching TV. With the exception of the news, the average runtime of content on TV ranges from 30-60 minutes with an engaging plot or storyline. People in waiting rooms aren’t there to watch these shows. It doesn’t fit with the structure of a waiting room, whereas It’s Relevant’s TV’s short-form content is designed with the brief waiting period of patients in mind. IRTV provides short-form shows that are engaging and informative. They are the sort of thing you can walk away from with something interesting to talk about.

Free TV Services: What’s the Real Cost to a Medical Office or Business?

“There’s no such thing as a free lunch,”
and there’s no such thing as a free TV service.

Nothing is Free, Including TV

If you’re using a TV service or platform that’s free, sooner or later you’re going to feel the cost of it; even if you didn’t put a single cent down. Even a homemade slideshow, or video that only cost the time it took to make it can bring detriment in the long run. The structure of such a video or slideshow may stand out as unprofessional and tacky; doing more harm than good.

What’s the Cost of TV?

Cost runs a little deeper than money. The initial cost of cable, for example, might be a some-hundred dollar subscription for an inclusive package – but that’s not all there is to it. There are many hidden costs of running cable in your business. The lack of program control, contributing to visitor anxiety or showing competitor ads all can harm your business.

Everything has a cost, but not everything has a strong level of return. Cable is an expense that gives nothing back. Industry-specific TV providers, like the ones often seen in medical offices, benefit pharmaceutical companies while showcasing drug ads and medical information that tends to raise anxiety among patients.

What’s the Alternative?

You can do better than free. Business owners are moving away from paying for TV as a utility, and are instead putting It’s Relevant TV in place to generate revenue from their TVs.

It’s Relevant is an alternative to cable that is less expensive, gives you control over what appears on your TV, and is comprised of short-form content that’s family-friendly and structured with business settings in mind. The service gives you access to a living TV network, not a loop or slideshow, that pulls videos from a vast library of licensed TV programs. It’s interesting and fun.

The IRTV platform generates new revenue by promoting additional services, specials, and events that people might not have been aware of. The service represents a significant return on investment (ROI), and is focused on customer retention – getting customers to spend more, and come back more often. So while there is a monthly subscription cost, the value and benefits far outweigh it.

For a personal look into how It’s Relevant can draw in more business for your business, check out our ROI Calculator and see for yourself how much of a return you can expect from our service.

The “Set It and Forget It” of Business Television

“SET IT AND FORGET IT!”

-A 90’s Studio Audience

Who could ever forget that line? If you watched any infomercials during the 90’s, then chances are you’ve heard of the inventor, salespersona, and founder of Ronco; Ron Popeil. Now if you haven’t watched the video and left to get a mouth-watering rotisserie chicken by this point, let’s take a closer look at that famous slogan.

Set It and Forget It.

The idea of “Set it and Forget it” was a major selling point of the Showtime Rotisserie. We’re all busy people, and the less effort we have to put in to get things done the better. Plain and simple; why would someone slave over the hassle of making a chicken when you had a tool to manage the hard parts for you? Especially when you need to focus other things.

Now, there’s nothing wrong with managing something yourself. If you enjoy doing the hard work, power to you; however if you’re a business owner, time is money.

It’s Relevant TV provides a “set it and forget it” service for your business TV. The custom channel runs on its own and pulls tailored content from a vast media library for viewers to enjoy. It lets you be busy elsewhere doing the things you need to get done. No more paying for cable and worrying about what to put on; the quick segments and broad categories are catered to appeal to a wide audience, and ensures that fewer people are disappointed by what they’re seeing.

But Wait, There’s More!

It’s Relevant does more than put original content on your TV, there’s a whole list of other features that come with it. From sharing and deals you’re offering people, to promoting your social media for all to see; it works for you. You’re in control.

With IRTV, you literally set it and forget it.
Interested? You can call toll-free: 1-855-ITS-RELE
or visit: http://www.itsrelevant.com for more information.