With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.
QR Code Scanning on the iPhone
Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.
What’s different now?
You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.
What are the opportunities for businesses?
Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.
Make the most of this update with It’s Relevant TV
As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.
There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!
If you have questions or want to chat about ways to make this technology work for you, please reach out to us.
It can take a long time to create a waiting room environment that you are 100% happy with for your visitors. You want people to feel comfortable, to be entertained, and also to be informed about all you have to offer. Buying thousands of dollars of furniture, changing the lighting, updating music and even creating the scents are some of the ways businesses and professionals are altering their environments. But what if there were an easier way to transform your space? And what if major changes could be made inexpensively from a smartphone app? It sounds like a fantasy, but it is now a reality.
The Easy & Inexpensive Solution
Televisions are the focal point of most waiting areas, but until now there was no way strategically integrate one in your environment. Introducing: It’s Relevant TV for iOS. Businesses and their employees can now personalize and control the content displayed on their televisions directly from their iPhones. The new application paired with a $99/month subscription allow professionals to take control. Ideal for hospitality businesses including medical offices, hotels, restaurants, and sports arenas, It’s Relevant TV helps businesses easily take control of the programming displayed on their televisions, while influencing visitor satisfaction, purchasing decisions and social media followership.
“It’s Relevant TV does exactly what our name says. We empower business owners to control the TVs and make the programming relevant to their customers,” said Jonathan Krackehl, CEO of It’s Relevant TV. Waiting is a part of any service business, but it doesn’t have be a point of frustration for yours. “Up until now most businesses have done one of two things: Either they chose a cable television station loosely relevant to their business, or they displayed a video or image loop that became redundant after a couple repetitions.”
Making the “Wait” Less of a “Weight” on Your Visitors
The company, Software Advice, asked more than 5-thousand people to rate how they felt about wait times. 64% said the wait would be more bearable with a TV in the waiting room. Participants in the study chose television over free food and beverages and even access to WiFi. “ TV that shows interesting content alongside a business’ messaging makes both the customers and the business happier,” according to Krackehl.
What Can You Control?
It’s Relevant TV provides simple controls for all aspects of their screen displays. It is simple for you to chose the video content that is relevant to your customers. The company’s experienced editors compile diverse, timely and interesting content and organize it into 40+ categories, ranging from general health, travel, business, kids shows, fashion, sports, comedy, cooking and non- controversial news. Business owners, administrators and facility managers using the service for display, simply choose the categories that match their vistors’ interests most.
Becker’s Hospital Review reports the average wait time nationwide is now more than 15 minutes. Most TV shows last much longer and start at the top and bottom of the hour. IRTV segments are current, timely, engaging and never run more 4 minutes in length. All of the videos are subtitled so even if you prefer a quieter setting people can still enjoy the programming.
In addition to controling the video content, users also control a suite of digital messaging. The app includes an ad builder that allows the user to take a photo, add text and even a QR code before setting it live alongside the TV programming on their screen(s). Users can also control the syndication of their Facebook, Twitter and Instagram accounts. With full screen features, It’s Relevant TV displays the user’s most recent posts automatically. It’s Relevant also offers a 5-day weather forecast based on the user’s zip code