DIY TV – Customize The TV In Your Business

As technology grows and becomes more innovative, more and more business owners are turning to DIY solutions and beginning to explore new ways of doing things. We live idownloadn an age where reaching out and connecting with people is as easy as pressing a button – though just as easily, someone is capable of finding you and following you online or on social media – which when it comes to businesses, can be a potential client or customer’s first impression of your brand.

It’s Never Been More Important to Reach Your Visitors

Grey-Goose

A business wouldn’t be a business without people coming in and giving you their time and money. That’s why any respectable business will always invest in the comfort and consideration of the people who come to frequent their establishment. The most common means of catering to the comfort of visitors is the Television. TVs hang in the lobbies of medical offices, hospitals have TVs in their waiting areas, and bars and restaurants have them so people can watch as they eat.

Medical Waiting Room TV - Doctors Express Television
Medical Waiting Room TV

With customer comfort being the priority it is, it only makes sense for business owners to invest in ways to make waiting areas more inviting. Those who run something other than basic cable tend to settle on one of a few do-it-yourself alternatives. People try things ranging from stiff looping slideshows, digital signs, and streaming sticks, to playing DVDs. While these options have no regular monetary cost, they provide no real value to your business. Certain solutions may be illegal depending upon what you are showing. (See the article: Using Netflix & DVDs in Your Business).

So what’s the solution?

When homegrown DIY alternatives fall short of providing an ideal the answer is a custom TV network for your business. A network that brings the TV programs in legally and lets you message to your customers at the same time.

With It’s Relevant TV, it’s just easy. It’s Relevant gives you access to a living network, which features short-form family-friendly content designed with business settings in mind. The service allows you to customize your TV, giving you control over which categories play and what visitors see. It’s Relevant can also be used to display posts from social media accounts in real-time. This helps you to further positively promote your brand and get people to follow you online.

 

 

Top 10 Reasons to Cancel Cable TV or Satellite TV in Your Business

Are You Using Cable or Satellite TV in your Business?

Cable TV and Satellite TV costs are on the rise, while they continue to offer little benefit for your business. Business owners are finding a better way to utilize their TVs, to not only entertain their customers, but to make the business more money at the same time. Why only spend money on cable/satellite when you can be making money with  It’s Relevant TV?

The Top 10 Reasons to Switch (Video)

1. Cable TV COSTS Money, It’s Relevant TV MAKES you money.

It’s Relevant TV is designed to make your business money by integrating your own promotions, videos and social media into the programming. These integrations lead to an increase in the average customer spend, social media followership and return visits/referrals. Traditional TV doesn’t give you any customization, while IRTV lets you customize every part of what’s being delivered to your customers.

2. Competitive Ad Block®

Cable and Satellite TV have a ton of commercials, often 16-22 minutes an hour. And while everyone expects to see commercials on TV, the one thing you as a business owner shouldn’t tolerate is a competitor to advertising in your location.

BMW-at-Mercedes

If you own a Mercedes-Benz Dealership, would you want a BMW commercial being played to your customers? Of course not. That’s why It’s Relevant has Competitive Ad Block®. It comes with all IRTV systems, and automatically blocks out ads from your industry competitors.

3. No Repetitive Loop & Better Content

If your TV is tuned to a news network you’re likely showing the same content over and over on repeat all day long. A repetitive loop just makes customers feel like they are waiting longer, and no one wants that! It’s Relevant TV is different. The programs never loop! Instead, we bring in fresh content all day long and switch between different content types to keep things interesting.

TV has a lot of channels, and you may find your staff and visitors having to change between them during the day. It’s Relevant TV has just as many choices, but instead of picking one channel, you choose all of the categories of content your visitors will enjoy most. We change the channel for you throughout the day, switching up the programming types every few minutes, increasing the number of touch-points you have with your customers.

4. Display Your Own Ads

Short of buying expensive advertising spots, Cable and Satellite offer no way to get your ads and messages across to customers. It’s Relevant TV makes it easy to feature your messaging next to the programming. You can create and upload images right from your computer or smartphone. IRTV handles the rest, rotating through your ads constantly throughout the day.

You can even set specific days or hours of the day to show specific ads. So for instance, if you run a restaurant, you can have breakfast specials shown until 11am, lunch until 3pm, and dinner for the rest of the night.

5. National News & 5-Day Weather Forecasts

Cable and Satellite TV offer a variety of weather and news channels. But you have to be tuned to one of the channels to get the information. As we all know, any extended viewing of news or weather leads to viewer boredom.

It’s Relevant TV allows you to mix in news and weather information seamlessly throughout the day amidst other more entertaining programming. So you can have food shows, travel programs, celebrity interviews, and news/weather all together instead of being stuck on a single repetitive channel for hours.

6. Real-Time Social Media Display (Facebook, Twitter, Instagram)

Is your business on Facebook, Instagram or Twitter? How do you encourage people to follow your accounts? Are you getting real customers to follow you?

It’s Relevant TV will display your posts in real-time, showing your most recent photo and text updates to your customers. This is great because it encourages people that have been to your location to follow you. People that have physically been there are more likely to return when following you than someone that’s never been to your location before.

7. Display Your Own Videos

Cable and Satellite TV offer no way for you to display your own videos. You’re just stuck with the channels they provide. It’s Relevant TV is different. If you have a TV commercial or two, you can run them on your TVs. If you have a video message from a staff member for your customers, you can have it displayed for them. It’s as easy as uploading a video from your computer, or recording one on your phone. It’s Relevant TV takes care of rotating your messages evenly throughout the day, and even adds subtitles to your video productions so that they can be displayed on the TV without sound if you desire.

8. Sell/Barter Your Ad Space

Are there businesses in your area that might want to advertise to your customers? It’s Relevant TV provides you with a platform to display the ads and make direct revenue from them.

Let’s say you run an office, and across the street there is a restaurant. As people wait in your office they could see an ad for a special deal at the restaurant. You could charge the restaurant $50 or $100 a month to display their image ad on your TV, however much you choose – you set the price. And you keep all of the revenue.

9. All Family-Friendly Content

Unlike Cable and Satellite TV, It’s Relevant TV only provides content that is prescreened and family friendly. It’s far too often that cable channels have a tame piece of programming one minute and something disgusting, offensive or inappropriate the next. It’s Relevant TV gives you as a business owner piece of mind.

10. Easy Installation

Cable and Satellite TV require long installations, large windows of time for an installer to come, complex wiring, drilling holes and a lot of headaches.

It’s Relevant TV comes as an easy self-install kit. It takes just 5 minutes to get going, and you can do it on your time, when it’s convenient for you. No holes to drill, no shady installers to have to deal with- Just the TV programming your business needs on your terms.

Consult with a TV Expert

It’s Relevant TV offers a free consultation with business owners. You can reach TV specialists by emailing retail {at} itsrelevant.com or by calling (855) ITS-RELE between 8:30AM and 6:00PM EST, Monday-Friday.