Marketing Inside Your Business: Broaden Your Marketing Horizon

Most marketing dollars are spent on “external marketing.” That is, marketing which is done physically outside your business. Having to market is necessary for any business – it allows you to advertise your brand, giving you the chance to bring in new customers, and remind old ones that you still exist. There are plenty of ways to get your message out and raise brand awareness, though they are often quite expensive…

Some fo the Most Common External Marketing Techniques:
– Billboards ($3,000 – $30,000+)
– TV Commercials (Local: $200 – $1,500+ / National: $342,000+)
– Facebook Advertising ($7.19 @ 1000 CPM)
– Google AdWords (Avg: $1 – $2 per click / High: $50 per click)
– Newspaper Ads ($7.25 – $43.50)
– Bus Ads (Small: $150 – $600 / Large: $3,000 – $6,500)

A Less Expensive Alternative

If there is one downside to an external market solution, it is the high cost that comes with it – though advertising on platforms outside your business isn’t the only answer. Too few business owners recognize the potential to market inside  their businesses when such a solution can be both cost effective, and beneficial for drawing in more business – not from attracting new customers, but rather by getting older ones to return instead. In the end, the most important step is choosing which platform will carry your brand and message.

It’s Relevant TV is an Inexpensive Internal Marketing Solution

When it comes to market strategies there are two simple truths to consider. One; it’s more expensive to market outside of your business than it is to market inside it. And two; it’s easier to get an existing customer to come back than it is to get a new customer to visit for the first time. That’s where It’s Relevant TV shines.

It’s Relevant is a service that transforms business TVs into tools that not only allows you to market your brand, but improves visitor experience as well. The service gives your business access to ever-changing interesting short-form content that’s designed to draw the eye better than traditional signage. And while people are engaged, they are exposed to your brand and messages. It’s Relevant TV saves on the traditional marketing costs while using a more effective medium – your TV. It targets existing customers, getting them to come back more, and spend more.

For more informatiuon please visit: http://www.itsrelevant.com

Why Customer Retention Should be a Higher Priority than Customer Acquisition

In-Location Marketing vs. External Advertising

Customer retention is key. Most marketing budgets center around getting a company’s message out to the masses. TV commercials, print ads, billboards, sponsorships, direct mail, are all forms of external advertising that are commonly used to attract new customers to businesses. But once you bring someone in, what are you doing to get them to come back?

Companies that have to advertise all of the time in order to stay in business are likely not doing enough to keep their customers happy.

Many business owners focus most of their efforts on attracting new customers in order to make more money. But you don’t only need new customers! If your goal this year was to grow your revenues by 10%, would you care if that increase came from new business, or increasing the average spend from your current customers? Of course not! More revenue is more revenue.

Money earned from new customer vs. existing

They look the same, don’t they? Because they are! An added dollar earned from an existing customer is just as good as a dollar form a new one. But it’s proven to earn that extra dollar from an existing customer than to get it from a new one.

“Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. It pays to stay very close to your customers, so you know their exact needs, today and tomorrow. Your aim is to be irreplaceable as their supplier.”
Mike Johnston, The Chartered Institute of Marketing

An Inexpensive Solution

It’s Relevant TV has come up with an easy way to increase customer retention (getting customers to come back more often). Each custom TV network IRTV creates is unique to each business that displays it. Short-form TV programs grab the attention of visitors while the integrated real-time social media and promotional tools help get the business’ message across.

If you own or manage a business and have a TV, It’s Relevant TV offers a free consultation. You can explore various types of programming with an expert and start to craft something that will do much more for your business.

For more information check out It’s Relevant TV’s official site: http://www.itsrelevant.com or call their U.S. Headquarters at: (203) 588-1689