Top 3 Mistakes in Urgent Care Marketing: Get the Most out of Your Business TV

Urgent care marketing doesn’t have to be a drag, and it doesn’t have to cost an arm and a leg. In the past, you might have tried your luck with billboards, ads on buses, in magazines, or even a TV commercial or two – all of which are expensive, and all of which are not guaranteed to reach the people you want. If you want to market your urgent care, look no further than your TVs.

Urgent Care Marketing: Your Medical Office TV

Effective marketing for doctors offices comes in many forms. When you think of marketing, the TV in your office isn’t usually at the top of the list. But it should be. Pens, shirts, caps, and other branded take-aways don’t even compare to the potential your TV has to enhance marketing.

If there’s a TV in your waiting room, people are going to watch it. Or at the very least, they’ll notice it – that’s why choosing what goes on the TV is important. Business owners tend to make 3 Classic Mistakes when it comes to choosing the best TV software for their waiting room TVs:

1. Netflix / Hulu / Amazon Prime Video / YouTube / DVDs – All of these are illegal to show in a public/commercial setting. Yes, your urgent care is a commercial setting, so don’t take the risk!

2. Cable / Comcast / DirecTV – Which are all costly, don’t give you adequate control, and invite your competitor’s to advertise in your business.

3. Dry / Uninteresting Content – Which creates a boring, or poor environment that you’re paying for.

So what is the solution? What options are out there for owners and practice managers who want waiting room TV programming with legal, licensed content, that’s cost-effective; contains programming that they control, and is something visitors will enjoy watching?

IRTV: Your TV Marketing Solution

It’s Relevant TV is a TV app that gives users access to a custom television network made with your business in mind. Its library of interesting licensed content puts visitors in a positive mindset. This is important for your brand and image. Additionally, It’s Relevant lets you to upload your own videos and messaging alongside its content; which informs, and allows you to reach visitors more efficiently- In ways not possible with cable, or a medical TV display.

With IRTV, you’re in control of what comes on your TV. You select which categories you want visitors to see, and It’s Relevant does the rest. Don’t settle for free waiting room display software. Instead, look for TV software that’s engagingeasy-to-use, and works with your budget.

Visit It’s Relevant, and explore how it can help market your business.

 

Urgent Care: The Top 5 Things to Consider For Your Medical TV Display

Choosing a medical TV display for your waiting room’s TV is a step in the right direction. But relying on content that’s strictly medical might do more harm than good. This article highlights some of the things to keep in mind when considering what to put on your screen.

1. Interesting Content

First and foremost, you need interesting content. You want to show videos that people will want to watch – videos that are relevant to things they like. Showcasing medical-related videos with graphic pictures of the body, organs, or even informative pieces about procedures can make patients uneasy. People are looking for a distraction, so putting something up on the TV that will hold their interest and help pass the time is paramount to improving patient experience.

2. Avoid Looping Video Displays

When shopping for a medical TV display for your waiting room, you want to avoid looping displays. You don’t want your patients sitting there watching the same videos over and over again – even moreso when that content is boring.

3. More Than Just YOUR Messaging

Finding the right videos can be difficult, and finding enough of them can be feel like an impossibility. Even if you have the time, patience, and resources to make your own videos – without a break in between your messages, people will likely tune out what you’re trying to say.

4. Careful Marketing to Bring Them Back

A savvy business owner recognizes their TV’s potential to be more than just a box on the wall. With the right balance of content and messaging, your waiting room TV can be transformed into an effective tool for business marketing; one that informs visitors on your services and gets them to come back. Do your first time patients know you have X-Rays, perform physicals and can administer vaccinations? Probably not. Your TV can help inform them.

5. Family Friendly Programming

Cable TV doesn’t do a great job of filtering out inappropriate content these days. As an owner, admin or practice manager you’ll want to be sure your TV does not offend your patients. Picking the right channel or custom television system will go a long way to increasing patient satisfaction.

The Best Option For Controlling Your Medical TV Display

It’s easier said than done to put together a custom video display that people will enjoy that also features your digital messaging.

It’s Relevant TV for Urgent Care follows through where most cable and medical TV displays fall short. Focused around patient retention over patient acquisition, It’s Relevant gives you access to a vast library of content with over half a million videos. Our interesting content plays alongside your ads – getting people to notice your messaging while they’re in a good mood from watching our videos. If you have your own videos, you can set them to play in between It’s Relevant’s – providing you with a nice balance of custom videos, and evergreen content.

Don’t settle for a looping TV display that shows things people don’t want to see while they wait. Visit: http://www.itsrelevant.com/ and see how It’s Relevant TV can work for your clinic.

Urgent Care: Confusions Patients Have That Can Affect Your Business

Urgent Care Centers are in practically every city of every state. Yet, some people go their whole lives without ever stepping inside one when it might have saved them time, money, and would have been more convenient than visiting their primary care physician. So what’s the reason so many people avoid Urgent Cares? We’ve found that it’s because they don’t know what’s inside!

This article helps clear up some of the more common misconceptions surrounding these handy healthcare facilities.

What “Is” Urgent Care?

If you’re in the industry you know the answer, but most people that haven’t set foot in a UC don’t! Urgent Care Clinics are medical offices that offer examinations and treatments for colds, ailments, and minor injuries that need urgent attention. These walk-in facilities offer a long list of services that a lot of people think are only available from family doctors or primary care physicians. Urgent Cares often have night and weekend hours for patients to take advantage of when their usual doctors are either unavailable, or when they need immediate care and can’t wait for an appointment. Appointments aren’t necessary for urgent clinics. Nor do people have to be existing patients in order to be qualified for treatment.

People Don’t Know what Urgent Care Centers Provide

Urgent cares offer a list of services including, but not limited to, physicals, check-ups, flu shots, bug bites, drug testing, x-ray services, seasonal care, and family care. Without the need to schedule an appointment, people find it far more convenient to visit urgent cares instead.

People Think Urgent Cares Have Shoddy Doctors

Perhaps one of the more important points to address first, is that the physicians employed at urgent care facilities are board-certified doctors who know what they’re doing. They aren’t doctors who wandered in off the streets or med students who settled for an urgent care because he or she couldn’t make it at a hospital – they’re experts who provide communities with quick and affordable healthcare.

People Think Urgent Care = Emergency Room

The walk-in convenience of urgent cares doesn’t mean these clinics are emergency rooms. They’re not. In the event of a dire emergency there are worse places to be than an urgent care surrounded by medical staff. But this isn’t, and shouldn’t, be the go to place for emergency medical treatment. Instances where that level of serious treatment is called for falls under 911 territory, and not something you go to an urgent care for.

People Think Urgent Cares Are “Expensive”

First time patients can think it’s expensive, when it’s not. Urgent care clinics provide affordable healthcare to patients, no appointment necessary, without any kind of “short notice” fee. The business model for these clinics cater to people who want quick and effective treatment without paying the arm and leg they went in there to fix. People who can’t afford a primary health physician, or who don’t visit a doctor very often, find urgent cares to be a better fit for them.

Getting Patients to Come Back

First-time patients usually visit urgent cares with one thing in mind, and that’s whatever brought them there in the first place. People who are unfamiliar with urgent care clinics tend to be out of the loop when it comes to services they can take advantage of while there – so how do you inform them?

That’s where Urgent Care TV comes into focus. Urgent Care TV from It’s Relevant TV is a marketing tool that, rather than focusing on patient acquisition, focuses more on patient retention. It gets people to come back more. It educates them on all the reasons to come back.

It’s Relevant is a living, breathing TV network with a library of over half a million videos. The interesting, and family friendly content improves patient experience and exposes them to the things you want them to see. It’s Relevant TV is more than an advertising platform, it’s a tool to help connect with visitors in ways that can’t be done with cable or a looping video display.

In the end, you can expect 5 important things from UCTV from It’s Relevant:

1. Improved patient experience
They should have a better time while they are there.

2. Patient retention
If they have a better experience they will be more willing to come back again.

3. A better medical marketing strategy
Utilizing in-clinic marketing will provide your business with a more well-rounded marketing approach.

4. Improved social media effectiveness
Patients will gain an added desire to follow you by seeing the great posts you make. You are also able to target actual patients who are more likely to act upon your messaging.

5. Positive reviews
A good experience leads to a good review. Prospective patients will look at the opinions of others before visiting your center.