Out-of-home advertising is an ace in the deck of advertisement. However, with so many hands to deal out to, settling on the right platform to advertise on can be tricky. This article will identify some of the most popular and effective ways of getting your message out there. However, if you’re only interested in the top, most effective and flexible advertising platform in the growing industry, then check out It’s Relevant TV.
Out-of-Home Advertising: What to Know about the Top 5 Mediums
Knowing the most popular, or most effective ways of advertising is only half the battle. To make the most out of your marketing dollars and reduce wasteful spending, it pays to identify the strengths and weaknesses of each option. There isn’t a single platform listed below that isn’t effective in its own way; although effective or not, certain ones may not be a fit for your budget, your brand, or your target consumer. The more you know, the better.
1.) Billboard Advertising
Because who doesn’t notice a 50ft wide sign on the side of the highway? For many years, billboards have been a popular out-of-home advertising solution; and for good reason. Hundreds or thousand of people, if not more, pass any given billboard each day. It is an effective means of getting your brand noticed, if not an expensive one. Costing as much as $3,000 – $30,000 a month, there may be wiser, more cost-effective ways to advertise your product or services.
2.) Street / Urban Advertising
Advertisements on the sides of buildings, bus stops, street kiosks, newsstands, and benches are a common sight. It’s simple, somewhat cost-effective, and it’s definitely in view of the public. With so many people seeing it day after day, what could go wrong? Constant exposure is great, but how many people out of the thousands+ that see it, take advantage of it? The answer; not as many as there could be. As with advertising on billboards, or even transportation, wasteful spending is rampant. While more people = higher chances of you hitting your target consumer, too many of your marketing dollars are spent advertising to people who aren’t interested.
3.) Transit Advertising
So long as there’s a blank commercial space to fill, advertisers will often pay top dollar to stamp it with their brand; busses, taxis, trains, cars, and even planes are no exception. Advertising on transit vehicles is just as effective as street advertising, except the adspace is moving all over the place, exposing the messaging to a more widespread geographic consumer base. As effective as it can be, it still suffers the same degree of wasteful spending that most out-of-home advertising platforms face; reaching many people beyond your target demographics.
4.) Outlet / Shopping Mall Advertising
Malls, movie theaters, sports arenas, shopping outlets, and the like; these are all prime spots to showcase what you’re selling. If you are in retail, what better place to put your ad than 100 yards away from where you can get it? Especially if people are going to be passing it all day. Sticking your advertising close to your store, or business, definitely comes with the advantage of convenience. The only thing that’s closer is advertising inside a business itself.
5.) It’s Relevant TV Advertising
Waiting rooms, lobbies, restaurants, retailers, car dealerships, or medical offices; It’s Relevant TV allows you to directly advertise to your target consumers at times they are prone to looking at a TV and receptive to what’s being played. If you’re looking for a cost-effective advertising solution with the best medium to fit your budget, then It’s Relevant is your best bet. Unlike most platforms like billboards or street advertising, which cost hundreds, if not thousands, of dollars; It’s Relevant showcases your ad on the TV for just 30–50 cents a play; letting you run a standard television commercial in diverse targeted locations across the country.
It’s Relevant features scaleability and specificity. You can limit your ad buys to geographic zones and business categories that you specify. Looking to reach people in restaurants within 10 miles of certain city? It’s Relevant TV lets you do that. Purchase ads in just those locations, and get exactly what you want while eliminating wasteful spending.
Look into Advertising on It’s Relevant TV, and put your messaging where it matters most.