Top 3 Waiting Room TV Services for Medical Offices

Medical offices use televisions to entertain patients as they wait for treatment. While the trend of having TVs in waiting rooms started with cable/satellite, newer “custom” options have emerged that have the business and/or patients in mind. We’ve outlined 3 of the most used options below detailing how each impacts your patients and your bottom line.

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We’ve also created a “Waiting Room Pain Scale” based off of the medical pain scale that shows patient’s relative satisfaction with each option.

Video: Comparing the Top 3 Medical Waiting Room TV Options

#3 – Cable TV

Cable TV is still one of the most used TV services in medical environments. It has a focus on entertaining your patients but often misses the mark. Even with thousands of channels available, Cable makes you pick just one at any given time. If you only have one person at a time in your waiting room cable can work. When you have multiple people, sticking with a single channel just won’t satisfy everyone.

In addition to having inadequate content to keep your patients happy, cable offers no way for you to promote yourself. When your patients are watching the TV screen you should be taking advantage of their attention. Your practice could be benefiting from having some information about you in front of them. Instead, Cable TV allows your medical competitors to reach into your waiting room and talk to your patients!

Lastly, Cable TV is becoming increasingly expensive. It ranks as the most expensive out of the 3 services analyzed in this article.

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#2 – Medical Information TV

Medical Info TV has your medical industry focus in mind, but can often upset your patients instead of healing them. Many doctors falsely assume that patients want to see medical information while they wait to be treated. In fact, our focus groups have shown the exact opposite! Patients often come into a waiting room somewhat nervous, and seeing medical information can grow their anxiety instead of reducing it.

Medical Info TV providers often provide the practice with a way to promote itself or its brand. This is a nice feature, but many patients won’t be watching long enough to take in the information. Without some interesting content on the screen to draw them in, patients resort to using their phones or reading magazines. If they aren’t looking at the TV, the practice can’t benefit from the custom messages on it.

Medical TV providers often offer their services “free of charge” to medical offices. As we know, nothing in this world is really “free”, but the cost can be tough to see at first glance. These organizations are usually backed by large Pharmaceutical companies and Medical TV providers are looking out for their best interest, not yours.

Why is big Pharma involved? Our research found that the majority of patients that saw drug ads on the waiting room TV assumed the drugs were  endorsed by the doctor/practice when that wasn’t always the case. This helps to generate enormous revenues for both the Pharmaceutical companies and the Medical TV providers. But it doesn’t do anything for your bottom line.

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#1 – It’s Relevant TV

It’s Relevant TV achieves a great balance between entertaining your patients and informing them about your practice. By bringing in a selective set of short-form TV programs the customized broadcasts are better tailored to your patients and offer variety within a short period of time. Even if a patient doesn’t enjoy a particular program it’s over quick and a program of an entirely different type appears next. This creates more opportunities to get your patients engaged with the TV.

Once your patients are engaged, It’s Relevant TV provides a suite of easy-to-use promotional tools to get your messages across. These include “ads” that rotate automatically and display next to the TV programming, real-time social media updates from your Facebook, Twitter and Instagram Accounts, and your own videos that can play between TV programs.

It’s Relevant TV is available for a modest subscription fee and provides medical offices with Competitive Ad Block® and Pharma Ad Block™, blocking out all advertisements from competitors and pharmaceutical companies. This keeps the focus on your practice. The content is customizable and does not loop. New programs are delivered automatically throughout the day.

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Your TV is an Opportunity

Hospitals, Urgent Care Centers, Medical Offices, Doctors and Dentists put TVs in their waiting rooms in hopes of creating a better environment for their patients. While television is not the primary focus of your practice, it can really shape the attitudes of your patients. From the time patients walk in until the time they leave, they are judging your office. And when they go home they can place a positive or negative review online that can have a real effect on attracting new patients in the future. Taking simple steps like incorporating a custom TV system that focuses on their needs can truly help you.

Change can be Hard. But It’s Worth it for Your Business.

“The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

-Socrates

Hesitant to Change Your TV Service? You’re not Alone.

Services like cable and satellite are bought and subscribed to as early as the point of purchasing a TV. From there on out, one’s choice of provider tends to adopt a Set It & Forget It sort of mentality. You’re comfortable with what you have, you don’t ever think to replace it, and you’re “happy with it.

But what does “happy” mean here?
• Are you excited?
• Does your TV service bring your customers real joy?
• Does it help your business every day?
Or is saying you are “happy” more like a nice way of saying that you’re settling for what you currently have because the alternative is something unfamiliar. Very few business and offices really LOVE or even LIKE the TV service they subscribe to.

Many of our clients hesitated at first to change from away from the TV service they had. Reasons included many false assumptions like needing to schedule an installation, reading long contracts, or having to make phone calls. These can all be avoided.

The single worst feedback we’ve heard is that some business owners don’t care about what’s on their TVs!  Even if you don’t care, your customers DO! If you care about them, it’s worth considering what you put in front of them. Our clients find their visitors enjoy the programming more, complain far less, and leave better educated about their business. This can lead to a real return on investment from your TV. On top of the benefits, it’s also quite easy to make the switch. The installation is simple and doesn’t require scheduling an “appointment window”. You can install it yourself in under 5 minutes.

Why Fix what isn’t Broken?

Business owners and office managers should not settle. If there is something that is better and most cost-effective for our businesses we should explore it.

People tend to favor what’s familiar to them, pure and simple. That’s because with familiarity comes a sense of trust, reliance, and security. While there isn’t anything wrong with this, it can leave you blind to alternatives better suited for your needs. It’s less about fixing something that isn’t broken, and more about upgrading to better options.

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If you were in an airplane, squished in between two people for a flight, and were given the opportunity to sit in a set of seats completely open next to you, would you move? Of course you would! Your seat may not be broken, but it’s just not as comfortable as the open seats will be. The better option is worth taking, and the sooner you make the decision to move the more time you have to enjoy the results of the change.

Fit Your Business with something Made for Business

It’s Relevant TV is a cable alternative that’s designed for the business setting. It compliments the brief time that people are exposed to the TV and is tailored to the casual attention span of your visitors. It’s Relevant’s short-form content is easy to watch. And the diverse library of content gives your business enough categories to choose from, to be relevant to as many people possible.

Why It’s Relevant TV?

With It’s Relevant in the picture, you’re able to explore the ways in which your TV can be used to transform your business. Beyond short-form content that’s family-friendly, IRTV allows you to expose visitors to your social media and educate them about the services you provide. They become interested and engaged, come back more, and spend more on each visit. That’s where It’s Relevant TV excels. It’s built specifically for you, and it’s designed to MAKE your business money.

Generally speaking, when you see something new that you’re interested in, you look into it for more details. You take a closer look in order to see if it’s better or worse than what you currently have, and in the end chose whether or not to replace the old with the new. If you operate a business, office or public space with a TV take a few minutes to explore It’s Relevant TV. You can reach out to the staff for a personalized presentation by calling 855-ITS-RELE or emailing support {at} itsrelevant.com.