iOS 11 Hidden Feature That Will Help Your Business (iPhone/iPad)

With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.

QR Code Scanning on the iPhone

Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.

What’s different now?

You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.

What are the opportunities for businesses?

Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.

iOS 11 QR Code Scanning App
QR Code Editing Tool inside of It’s Relevant TV

Make the most of this update with It’s Relevant TV

As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.

There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!

If you have questions or want to chat about ways to make this technology work for you, please reach out to us.

Triple Play from Cable TV = Big Strikeout for Businesses

Don’t TRIPLE PAY for TV Services in Your Business

Cable bills are a growing concern for businesses. If you’re like many of the other business owners in the country, you’re tired of it. How often do we hear about a new “promotional offer” for a “triple play” that gives us TV, internet, and phone with a great rate? And the rate is great – until the initial period ends and the bills go up. At that point it’s nearly impossible to get them back down. In fact, over time they triple for many. You thought you had a triple play when in reality it just became a triple PAY.

Whether you are looking for discounted rates with Optimum, Comcast, Time Warner, Xfinity, Charter, Cox Communications, Bright House, Cable One, RCN or Mediacom, it’s the value that’s missing from all of the business TV offerings.

Cable’s problem isn’t just the cost, it’s the lack of VALUE.

We compared the rates among many of the top cable companies offering service to businesses. The average customer we work with pays between $300 to $700 a month on their cable subscription services. Cable won’t compete with itself, which has left us with cable monopolies across the country forcing these high rates. In the end, that’s not just unaffordable for many, it’s unpredictable and gives nothing back to your business.

Regardless of how much your business’ cable bill is costing you – in all likelihood you’re missing a real return. TV has always been seen as a utility. At It’s Relevant, we see it as an investment. Instead of just paying for programming to distract your customers, we would encourage you to draw their attention to content that will grow your business.

Triple Play Cable TV Cut Cost

The Cable TV Alternative for Businesses

It’s Relevant TV has developed a service that draws the attention of your customers and directs their focus to the things that make you more money. Services that they might not have been aware of, special deals or offers, and even local events. All of these things can be promoted on your TV with It’s Relevant, allowing you to get closer to visitors.

 

 

 

Why Customer Retention Should be a Higher Priority than Customer Acquisition

In-Location Marketing vs. External Advertising

Most marketing budgets center around getting a company’s message out to the masses. TV commercials, print ads, billboards, sponsorships, direct mail, are all forms of external advertising that are commonly used to attract new customers to businesses. But once you bring someone in, what are you doing to get them to come back?

Companies that have to advertise all of the time in order to stay in business are likely not doing enough to keep their customers happy.

Many business owners focus most of their efforts on attracting new customers in order to make more money. But you don’t only need new customers! If your goal this year was to grow your revenues by 10%, would you care if that increase came from new business, or increasing the average spend from your current customers? Of course not! More revenue is more revenue.

Money earned from new customer vs. existing

They look the same, don’t they? Because they are! An added dollar earned from an existing customer is just as good as a dollar form a new one. But it’s proven to earn that extra dollar from an existing customer than to get it from a new one.

“Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. It pays to stay very close to your customers, so you know their exact needs, today and tomorrow. Your aim is to be irreplaceable as their supplier.”
Mike Johnston, The Chartered Institute of Marketing

An Inexpensive Solution

It’s Relevant TV has come up with an easy way to increase customer retention (getting customers to come back more often). Each custom TV network IRTV creates is unique to each business that displays it. Short-form TV programs grab the attention of visitors while the integrated real-time social media and promotional tools help get the business’ message across.

If you own or manage a business and have a TV, It’s Relevant TV offers a free consultation. You can explore various types of programming with an expert and start to craft something that will do much more for your business.

For more information check out It’s Relevant TV’s official site: http://www.itsrelevant.com or call their U.S. Headquarters at: (203) 588-1689

 

 

Controlling Multiple TVs Across Your Business or Organization

Easy to Manage One or Multiple Business TV Screens

Do you have a business or practice with more than one location? Many managers, franchise owners and practice managers have found it to be increasingly difficult to get a consistent message out to multiple locations.

Printing and distributing fliers or emailing announcements often get overlooked and are hard to police. We’ve found that being able to put the messaging up directly is the best way. But how can you control all of your TVs from one place? It’s Relevant TV makes it easy.

iPhone X (iPhone 10) - Home Screen
iPhone X (Apple iPhone 10)

It’s as easy as accessing logging in to the website or free iPhone/iPad app and selecting what you want to have shown on your screens. The settings can be updated 24/7 from anywhere.

You can control one or multiple screens at once. This gives national brands dual level control. You can design ads, mix in images, change your social media preferences, and upload videos of your own. And best of all, the messages you distribute get seen! They garner more attention by being mixed with TV programs your customers want to watch.

It’s your TV, make it work for you!

It’s Relevant features more than just TV content. Custom messaging and weather from each location’s zip code are easily added and managed. The service gives you the ability to reach out to visitors in ways you can’t with basic cable. IRTV can be linked to your social media feeds, showcasing your most recent posts on Facebook, Twitter, and Instagram.

It’s Relevant TV’s platform boasts a number of features that make the digital signage/video service an invaluable tool for businesses. Its library of 500,000+ short-form content licensed for public display is the largest of its kind, with the videos are spread across 40+ categories – allowing you to customize your waiting room TVs in ways that just aren’t possible with basic cable. One might expect a system as innovative as IRTV to be complicated, or run the risk of being too confusing to operate – but it’s easy!

You’re always in control

One of It’s Relevant’s most handy features, is Competetive Ad Block®. Competetive Ad Block® does what it says, it blocks competitive ads from showing up on your TV. With it in place, you never run the risk of people in your business seeing an ad for a “better” or more enticing deal across the street. Businesses that settle for basic cable have no control over outside messaging.

The most valued feature of It’s Relevant TV is the free ad space which allows you to expose visitors to your brand and promotions. Between, and during videos, you have the option to showcase your brand on the side of the screen and inform visitors of any services or specials you want them to see. New products and services, catering, limited-time offers, members rewards, or even staff highlights, are just a few of the things you can promote.

It’s Relevant TV is found in restaurants, medical offices, malls, retailers, sports arenas, car dealerships, pharmacies, salons, spas and more.

Are your Employees Watching TV at work?

If you have TVs in your business, you probably put them there for the benefit of your customers. But have your employees become the primary audience?

TVs are a utility that fewer and fewer businesses are without. A growing number of locations with sit-downs or long expected waits have a TV somewhere within sight. With all of the TVs in businesses, an important question comes to mind – who chooses what’s on?

It shouldn’t be your employees.

Where’s the remote, and who is in control?

This varies from business to business. In a setting like a bar or restaurant, the remote might not be available to customers.  In a waiting room the remote may be within reach for people to choose what they want to see. A lot of businesses have an employee in control. That employee though may choose things he/she wants to watch over what the customer wants to see.

The notion that people would want to change the channel at all illustrates that even with thousands of channels out there, it is nearly impossible to pick one that everyone will enjoy.

What’s the perfect channel?

People and personality types are as diverse as a bag of M&Ms, you won’t be able to please everyone by tuning into a channel that only caters to one or two colors. In order to appeal to the interests of all of your customers / visitors, you would need an all-inclusive channel that changes between content types often. The greater the diversity in content, the more people you can attract to watch your TV.

What brings it all together?

A custom TV channel from It’s Relevant TV. IRTV runs diverse short-form programming designed with businesses in mind. In addition to its vast library of licensed content, the platform features space for businesses to promote additional services or specials that otherwise might go unnoticed.

It’s Relevant is focused on customer retention. The service prioritizes the people who are in your business with the intention of getting them to come back more, and spend more. Unlike cable bills that are flat expenses and give nothing back, IRTV is designed to generate revenue through its engaging features and put money into your pockets.

Remember: You didn’t hire your employees to watch TV. If they are in control of your televisions and watching “their shows” you are likely doing your customers and your business a disservice. It’s Relevant TV can help you put meaningful programming on the TV to keep customers engaged, and make you more money. To understand the kind of return on investment you can expect in your business, follow this link to our: ROI Calculator .

DIY TV – Customize The TV In Your Business

As technology grows and becomes more innovative, more and more business owners are turning to DIY solutions and beginning to explore new ways of doing things. We live idownloadn an age where reaching out and connecting with people is as easy as pressing a button – though just as easily, someone is capable of finding you and following you online or on social media – which when it comes to businesses, can be a potential client or customer’s first impression of your brand.

It’s Never Been More Important to Reach Your Visitors

Grey-Goose

A business wouldn’t be a business without people coming in and giving you their time and money. That’s why any respectable business will always invest in the comfort and consideration of the people who come to frequent their establishment. The most common means of catering to the comfort of visitors is the Television. TVs hang in the lobbies of medical offices, hospitals have TVs in their waiting areas, and bars and restaurants have them so people can watch as they eat.

Medical Waiting Room TV - Doctors Express Television
Medical Waiting Room TV

With customer comfort being the priority it is, it only makes sense for business owners to invest in ways to make waiting areas more inviting. Those who run something other than basic cable tend to settle on one of a few do-it-yourself alternatives. People try things ranging from stiff looping slideshows, digital signs, and streaming sticks, to playing DVDs. While these options have no regular monetary cost, they provide no real value to your business. Certain solutions may be illegal depending upon what you are showing. (See the article: Using Netflix & DVDs in Your Business).

So what’s the solution?

When homegrown DIY alternatives fall short of providing an ideal the answer is a custom TV network for your business. A network that brings the TV programs in legally and lets you message to your customers at the same time.

With It’s Relevant TV, it’s just easy. It’s Relevant gives you access to a living network, which features short-form family-friendly content designed with business settings in mind. The service allows you to customize your TV, giving you control over which categories play and what visitors see. It’s Relevant can also be used to display posts from social media accounts in real-time. This helps you to further positively promote your brand and get people to follow you online.