Sora 2, OpenAI’s next-generation video generator, makes cinematic video creation faster and more affordable for businesses. Pair it with It’s Relevant TV to broadcast your content on the screens inside your locations—retail floors, waiting rooms, lobbies, gyms, auto showrooms, and more.
Why This Matters Now
Video drives attention, recall, and conversions—but traditional production (crew, sets, VFX, sound) is expensive. Sora 2 compresses that process into prompt-driven creation so you can test, iterate, and publish polished clips quickly. With It’s Relevant TV powering your in-business TVs, those videos show up exactly where your customers are already looking.
What Is Sora 2?
Sora 2 is an advanced AI model for generating short, visually rich videos from text and reference inputs. It emphasizes realism, synchronized audio, and improved scene control—perfect for promos, announcements, product showcases, and brand stories.
| Feature | Why It Helps Small Budgets |
|---|---|
| Synchronized audio + video | Reduces the need for separate voiceovers, sound design, and foley. |
| Improved realism & motion | Avoids the “cheap CGI” look; more cinematic with less post-production. |
| Better steerability | Direct camera moves, pacing, scene structure from the prompt. |
| Rapid iteration | Test multiple concepts in hours, not weeks—then refine what works. |
How Sora 2 Lowers Production Costs
- Fewer line items: Replace many crew and equipment costs with prompt-driven generation.
- Faster turnarounds: Prototype 3–5 versions, gather feedback, regenerate in minutes.
- Unlimited locations: Depict any scene—no permits, travel, or weather delays.
- Scalable brand look: Reuse style prompts for consistent campaigns all year.
- Lower testing risk: A/B test creative variations before committing to long runs.
Distribution: Put Your Videos on Your Own TVs with It’s Relevant TV
It’s Relevant TV is a custom, ad-free TV platform for businesses. You control what appears on your screens and can blend your videos with licensed, family-friendly content across 60+ categories (now 1,000,000+ programs) to keep screens fresh and engaging.
- Your channel, your rules: Upload Sora-generated clips, choose how often you want them to appear, and mix with curated content to avoid repetitive loops.
- Ad-free by default: No third-party ads cluttering your screen. If you choose to run your own sponsor messages, you keep 100% of that revenue. (And you can use Sora to make them).
- AI-assisted delivery: Keep content relevant and brand-safe, including granular category and keyword controls.
- Multi-location management: Push updates to dozens or hundreds of screens from one central online dashboard.
From Prompt to TV: A Simple Workflow
- Define the message: Offer, product feature, seasonal event, new service, or brand story.
- Draft the prompt: Specify setting, camera moves, pacing, tone, and any on-screen text.
- Generate & refine: Produce multiple takes; select the best and make light edits (logos, lower thirds, captions).
- Export for TV: Deliver MP4 video files in a landscape format and 16:9 aspect ratio.
- Upload to It’s Relevant TV: Set frequency, and blend with licensed content.
- Measure & iterate: Track inquiries, redemptions, or QR scans; refresh creative monthly or seasonally.
Creative Best Practices
- Keep it short: 10–15 seconds is ideal for in-location attention spans.
- Front-load the hook: Lead with the benefit in the first 2–3 seconds to capture viewer attention.
- Brand consistently: Use the same colors, fonts, and logo placement.
- Blend real + AI: Pair Sora visuals with real product shots or testimonials for authenticity.
- Plan rotations: Update creative on a cadence (e.g., monthly) to avoid “stale screen syndrome.” It’s Relevant takes care of this automatically with all of their licensed content, never looping.
Things to Watch Out For
- Quality control: Review for motion or continuity artifacts before publishing.
- Legal & brand safety: Avoid prompts that imitate protected IP or restricted likenesses; use only logos and brand assets you own or have licensing rights to.
- Technical compatibility: Confirm the MP4 file output, 720P or better resolution, and landscape (wide screen) aspect ratio (16:9).
