Tag: qr code

How Businesses Are Using QR Codes to Drive Real-World Engagement in 2025

QR codes have made a major comeback—evolving from a pandemic necessity into a powerhouse tool for business engagement.

Whether you’re a restaurant, retailer, auto dealership, or medical office, QR codes offer a fast, frictionless way to connect your physical location to digital experiences. But simply printing a code on a counter sign or in your front window isn’t enough anymore. In 2025, businesses that want more interaction, more conversions, and better tracking are finding success by taking their QR codes to the next level—putting them where the attention really is: on the TV screen.

Why QR Codes Still Work—and Work Better Than Ever

One scan can launch a world of opportunity. Whether it’s a coupon, a review request, a sign-up form, or a product video, QR codes give customers instant access to what matters most. They’re fast, mobile-friendly, and don’t require any downloads. With nearly everyone carrying a smartphone, QR codes make it easy to extend your customer experience beyond the counter and into a digital journey—without a single click of a keyboard.

Plus, QR codes are highly trackable. With the right tools, businesses can measure:

  • How many people scanned the code
  • What device they used
  • What time of day they engaged
  • Which location drove the most scans
  • Which campaigns converted best

That level of real-time data helps businesses understand what’s working, and what needs adjustment—something traditional signs or posters simply can’t offer.

Common Ways Businesses Are Using QR Codes Today

From local boutiques to national brands, businesses are integrating QR codes into their customer journey in creative ways:

  • Restaurants: Directing diners to leave reviews, view the full menu, or join the loyalty program.
  • Retailers: Linking to product videos, sign-up forms, or online inventory.
  • Medical Offices: Allowing patients to check-in, pay bills, or access post-visit care instructions.
  • Car Dealerships: Giving shoppers instant access to vehicle history reports, financing options, or service specials.
  • Gyms and Fitness Centers: Promoting class schedules, app downloads, or social media follow pages.

But in many of these environments, QR codes placed on small signage or postcards go unnoticed. That’s why smart businesses are turning to their biggest screen to command attention: the TV.

The Game-Changer: QR Codes on Your Business’s TV Screen

When a QR code is displayed on a TV—especially in a waiting room, lobby, checkout area, or service bay—it’s not just background noise. It becomes a spotlight moment. People are naturally drawn to screens, and when the code is displayed alongside motion content or promotional messaging, scan rates increase dramatically.

This is where It’s Relevant TV is changing the game. The platform allows businesses to feature custom QR codes throughout the day on their in-location TV screens, integrated seamlessly with content that’s curated for their audience. Whether it’s a limited-time offer, a “scan to follow” social prompt, or a “leave a review” request, the dynamic nature of the screen drives more attention than a static flyer ever could.

Real-World Examples: How Top Brands Are Using It’s Relevant TV + QR

Mercedes-Benz Dealerships are using QR codes on their showroom TVs to direct visitors to explore lease specials, schedule service, or scan for trade-in appraisals—all while the customer is in the ideal mindset.

Jersey Mike’s Subs has used It’s Relevant TV to display in-store codes prompting guests to join their Rewards program, turning casual customers into loyal fans—right from the checkout line.

Roadshow Cards, a fast-growing sports card retailer, leverages QR codes on its store TVs to promote trade nights, link to Instagram giveaways, and feature exclusive web-only items—creating a seamless blend of physical and digital interaction.

These businesses aren’t guessing about performance. Every QR code they display through It’s Relevant TV can be fully trackable—so they can measure which screens, stores, or time slots deliver the best engagement.

Why TV QR Codes Work Better Than Print

The secret is attention. People look at screens. Especially when they’re in a space like a waiting room, a service lounge, or a checkout line. A TV draws the eye naturally, and a QR code in that context becomes part of the experience—not an afterthought.

Unlike a flyer that gets overlooked or thrown away, TV-based QR codes are:

  • More visible
  • More interactive
  • Easier to update instantly
  • Designed to convert in real time

Plus, with platforms like It’s Relevant TV, businesses don’t need to worry about technology setup or design. It’s all integrated.

A Smarter Way to Connect

If you’re looking to boost customer interaction, collect more reviews, build your social following, or drive more digital engagement from your physical location, QR codes on your in-store TV screens may be the most effective upgrade you make this year.

Thanks to solutions like It’s Relevant TV, businesses can turn their TVs into interactive marketing engines—with QR codes that get scanned on the spot, content that customers enjoy watching, and results that are easy to measure. This isn’t the future of in-store engagement. It’s what smart businesses are already doing today.

iOS 11 Hidden Feature That Will Help Your Business (iPhone/iPad)

With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.

QR Code Scanning on the iPhone

Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.

What’s different now?

You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.

What are the opportunities for businesses?

Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.

iOS 11 QR Code Scanning App
QR Code Editing Tool inside of It’s Relevant TV

Make the most of this update with It’s Relevant TV

As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.

There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!

If you have questions or want to chat about ways to make this technology work for you, please reach out to us.