Tag: facebook

AI-Powered Advertising: From Meta’s 2026 Vision to Business TV Innovation Today

The AI Advertising Revolution

Artificial intelligence is transforming the advertising industry faster than any previous shift. From creative generation to campaign optimization, AI tools are taking over tasks once handled manually. Reuters reported that Meta Platforms aims to fully automate ad creation and targeting with AI by the end of 2026—moving toward a world where brands provide a product image, goals, and budget, and the platform handles the rest.

Meta’s Bold 2026 Roadmap: Fully Automated Social Media Ads

As outlined in the reporting, Meta’s goal is a hands-off workflow for marketers. Businesses upload a product image, define budget and objectives, and Meta’s AI:

  • Generates creative (images, short video, and copy) automatically.
  • Selects audiences across Facebook and Instagram using behavioral and contextual signals.
  • Allocates budget and optimizes spend in real time.
  • Monitors performance and iterates on creative, targeting, and placements.

This has the potential to lower the barrier to high-quality campaigns for small and midsize businesses, while raising new questions about brand voice, creative control, and safeguards for quality and safety. Some marketers are concerned that it could lead to a homogenization of advertising that may lead to less standout campaigns. Businesses like the idea of having one less middleman to go through, allowing them to spend more of their advertising budget on reach rather than creative.

AI in Action Today: It’s Relevant TV

While social platforms race toward full automation, It’s Relevant TV already applies AI to improve in-location media. It’s Relevant TV powers custom TV channels inside medical offices, auto dealerships, retailers, restaurants, gyms, and more—mixing entertainment, education, and business marketing on screens customers actually watch.

How AI Drives the Service

  • Fresh, non-repetitive programming: A living library of 1,000,000+ licensed short-form videos across 65+ categories is updated frequently. AI helps prevent looping and stale playlists so returning visitors see variety over time.
  • Customization & controls: Businesses choose content categories, apply keyword/phrase blocking to maintain brand safety, and set rules that fit their audiences.
  • Seamless marketing integrations: Mix in your own videos, image spots, text banners, and show live social posts (Facebook, Instagram, X) without exposing negative comments on-screen.
  • AI + human oversight: Human editorial review and curation continues to be a cornerstone of their service, while intelligent delivery allows quality to meet efficiency.

The result is a brand-safe, engaging channel that turns idle wait time into marketing time—without third-party ads for competitors interrupting your environment.

Two Fronts of AI Advertising

1) Social Media Advertising (Meta & Peers)

  • AI handles creative generation, targeting, and optimization at scale.
  • Ideal for reach and rapid testing, but marketers should plan governance for brand standards and approvals.

2) Business TV Advertising (It’s Relevant TV)

  • AI keeps in-store TV programming dynamic and relevant.
  • Combines entertainment and education with your promotions to drive action from on-site audiences.
  • Gives local teams control while maintaining guardrails for safety and tone.

AI Best Practices for Marketers

  • Plan for hybrid AI: Use platform automation for online reach and use AI-assisted business TV to convert attention in-store.
  • Protect your voice: Establish creative and brand-safety guidelines so AI outputs stay on-brand. It’s unclear how much control platforms like Meta will provide, but ultimately you need to the check the work like you would an intern’s.
  • Measure both worlds: Track digital conversions from social and real-world engagement (QR scans, offers, sign-ups) from in-location screens.

The Future is Smarter and more Integrated

Meta’s 2026 roadmap shows where social ads are headed: fully automated, goal-driven campaigns. Meanwhile, It’s Relevant TV demonstrates how AI can already elevate real-world engagement today—keeping content fresh, brand-safe, and effective inside your locations. The winning strategy isn’t either/or; it’s integrating AI across both digital and physical touch-points so your brand stays relevant wherever customers encounter it. No technology is truly set it and forget it, so it’s always best to check the work that’s being done for you to make sure you are getting the desired results.

Social Media on TV: Businesses Become More Social with their Customers

Businesses Need to Have A Presence on Social Media

The vast majority of consumers are on at least one, if not multiple, social media networks. For this reason, it is obvious that your business should be there as well. Every B2C business owner, no matter their industry, size, or location, has to think about using social media to reach their customers. But, using social media for your business is different than using social media for yourself. Business owners need to strategize how to best reach the people that are the most likely to utilize the business.

Social Media Followership Starts in Your Location

For a long time, businesses have focused on getting more people to “follow” or “like” accounts on social media. They target people on their computers and phones to get a “like”. Facebook, Twitter and Instagram all have ad platforms designed with that goal in mind. The problem that we’ve heard from our clients who have tried these ad platforms is in conversion (making those new followers into customers). In fact, the vast majority of the new followers you gain online never turn into actual customers.

We’ve found that getting existing customers to follow you is a much better goal. These people are more likely to purchase from you in the future, and to tell their friends about your business. Plus, they have already found you! They know how to get to your business, and they have enjoyed being there in the past.

Gaining Real Followers on Facebook, Twitter and Instagram

But how can you get your customers to follow you from your physical location? Up until now social networks like Facebook have been promoted with physical signs and stickers. While it lets people know you have an account, it doesn’t give them a real reason to follow you. What will “liking” your business do for them? What kind of posts will they be seeing? A static sign just doesn’t show it.

facebook-sticker
Static Facebook sticker in a store window

It’s Relevant TV has the answer. Built into the TV service is an automated display of your most recent posts. Having all of our most recent real posts leads to more customers following your social media profiles. The service syndicates your posts from Facebook, Instagram and Twitter to your televisions, in between TV programs. This lets customers not only see that you have social media profiles, but also gives them a “free sample” of what they can expect to see when they follow you. It’s a gentle way to prove to them value in following you.

Get a Demonstration

It’s Relevant TV offers live online demonstrations of the social media TV system. For more information, and to book a consultation please visit: www.itsrelevant.com

Facebook Video Ad Viewing Times Inflated, ROI Questioned

Recent news has broken about the inaccurate reporting of video playback times on the Facebook platform.  Facebook’s reporting suggested higher message playback than actually happened.  In a post on the Facebook advertising help site, Facebook announced the discrepancy and explained the difference between how it defined the statistic, and what was actually measured.

We had previously defined the Average Duration of Video Viewed as “total time spent watching a video divided by the total number of people who have played the video.” But we erroneously had calculated the Average Duration of Video Viewed as “the total time spent watching a video divided by only the number of people who have viewed a video for three or more seconds.

New Changes In Place

Then in response to this discovery, Facebook says it’s introducing two new metrics in hopes to save face:

Video Average Watch Time: the total watch time for your video, divided by the total number of video plays. This includes plays that start automatically and on click. This will replace the Average Duration of Video Viewed metric.

Video Percentage Watched: reflects the percentage of your video somebody watches per session, averaged across all sessions of your video where the video auto-played or was clicked to play. This will replace the Average % Video Viewed metric.

What does this mean for you as an advertiser? It means that if you advertised on Facebook over the past couple of years you have likely been misled. You likely have an unrealistic ROI measure if you were using the “average duration of video views” metric. Most noteworthy is that Facebook is never aiming for a 100% playback of your video. The platform operates with distracted individuals in mind and is not the place to deliver a real ad message.

A Facebook Ad Alternative

TV Advertising Digital SIgnage Business Television
TV Advertising on It’s Relevant TV

Instead of playing back fractions of your video ads to viewers that may be largely irrelevant to your messaging, you could be utilizing It’s Relevant TV’s Advertising Platform. It’s Relevant TV puts your video messages on television in public places and only charges you for FULL PLAYBACKS. The price is about 1/100 of what standard TV ads cost. Advertisers can target by geographic location and business type.

For more information you can call the toll free office line: (855) ITS-RELE or visit online at: http://www.itsrelevant.com/advertising.