DIY TV – Customize The TV In Your Business

As technology grows and becomes more innovative, more and more business owners are turning to DIY solutions and beginning to explore new ways of doing things. We live in an age where reaching out and connecting with people is as easy as pressing a button – though just as easily, someone is capable of finding you and following you online or on social media – which when it comes to businesses, can be a potential client or customer’s first impression of your brand.

It’s Never Been More Important to Reach Your Visitors

A business wouldn’t be a business without people coming in and giving you their time and money. That’s why any respectable business will always invest in the comfort and consideration of the people who come to frequent their establishment. The most common means of catering to the comfort of visitors is the Television. TVs hang in the lobbies of medical offices, hospitals have TVs in their waiting areas, and bars and restaurants have them so people can watch as they eat.

Medical Waiting Room TV - Doctors Express Television — Medical Waiting Room TV

With customer comfort being the priority it is, it only makes sense for business owners to invest in ways to make waiting areas more inviting. Those who run something other than basic cable tend to settle on one of a few do-it-yourself alternatives. People try things ranging from stiff looping slideshows, digital signs, and streaming sticks, to playing DVDs. While these options have no regular monetary cost, they provide no real value to your business. Certain solutions may be illegal depending upon what you are showing. (See the article: Using Netflix & DVDs in Your Business).

So what’s the solution?

When homegrown DIY alternatives fall short of providing an ideal the answer is a custom TV network for your business. A network that brings the TV programs in legally and lets you message to your customers at the same time.

With It’s Relevant TV, it’s just easy. It’s Relevant gives you access to a living network, which features short-form family-friendly content designed with business settings in mind. The service allows you to customize your TV, giving you control over which categories play and what visitors see. It’s Relevant can also be used to display posts from social media accounts in real-time. This helps you to further positively promote your brand and get people to follow you online.

Car Dealership TV Systems – The Top 5 Most Important Elements

What do you need to consider when putting a TV service into your car dealership sales department or service department? Car dealership marketing extends beyond billboards and TV commercials. Using the dealership TV is one of the cheapest ways to get your ads seen, while bringing life to your waiting room.

Here are the top 5 elements to a quality TV system for car dealership waiting areas and lobbies:

1. Interesting TV Programming

Customers could be waiting minutes or hours. Regardless of how long they are waiting, you want to provide them with something entertaining or informative to watch. Just having videos about serving their vehicle or commercials about your dealership aren’t going to cut it.

2. Block Out Ads from Your Competitors

The time your customers are waiting for their vehicles to be serviced is the absolute worst moment for them to see an attractive message from a competing dealership. Block out the competition with Competitive Ad Block®. The service automatically blocks any outside car commercials from appearing on the TV. Instead, you get more quality programming and your own promotions for your customers to engage with.

3. Ability to Share Custom Messages

The time your customers spend waiting is an opportunity for you to tell them you care about them. Educate them about your inventory, policies and what sets your dealership apart. They are going to be watching the TVs for at least a portion of the time they wait so it’s a great opportunity to put your own messaging in front of them.

4. Real-Time Social Media

If customers leave without buying you need a gentle way to bring them back. Social media is a great way to connect with repeat customers and prospects alike. Get them interested in your dealership. Showcase your most recent posts on the TV and gently entice them to follow your accounts on Facebook, Instagram and Twitter. Showcasing multiple accounts is great because it allows them to follow on the platform they use the most.

5. Showcase your Dealership’s Videos and Commercials

You’ve spent time and money making videos, why not get more mileage out of them? So many dealerships produce videos that just end up on YouTube or for a limited time on local cable. You can use these same videos inside your dealership to increase customer awareness of your promotions, inventory, and specials.

What are you using in your dealership today? If it’s Cable or satellite, you are missing a great opportunity to both spread your own messaging and to block out messages from your competition. If it’s a custom solution you may not be showing enough interesting content, and/or might be paying too much for it. See what It’s Relevant TV for Car Dealerships has to offer. For less than most dealerships pay for a basic cable service, It’s Relevant is able to achieve all 5 goals above, with a unique non-looping platform.

You can speak to a TV consultant about dealer TV options by calling toll free: 855-ITS-RELE or by emailing: sales@itsrelevant.com.

The “Set It and Forget It” of Business Television

“SET IT AND FORGET IT!”

-A 90’s Studio Audience

Who could ever forget that line? If you watched any infomercials during the 90’s, then chances are you’ve heard of the inventor, salespersona, and founder of Ronco; Ron Popeil. Now if you haven’t watched the video and left to get a mouth-watering rotisserie chicken by this point, let’s take a closer look at that famous slogan.

Set It and Forget It.

The idea of “Set it and Forget it” was a major selling point of the Showtime Rotisserie. We’re all busy people, and the less effort we have to put in to get things done the better. Plain and simple; why would someone slave over the hassle of making a chicken when you had a tool to manage the hard parts for you? Especially when you need to focus other things.

Now, there’s nothing wrong with managing something yourself. If you enjoy doing the hard work, power to you; however if you’re a business owner, time is money.

It’s Relevant TV provides a “set it and forget it” service for your business TV. The custom channel runs on its own and pulls tailored content from a vast media library for viewers to enjoy. It lets you be busy elsewhere doing the things you need to get done. No more paying for cable and worrying about what to put on; the quick segments and broad categories are catered to appeal to a wide audience, and ensures that fewer people are disappointed by what they’re seeing.

But Wait, There’s More!

It’s Relevant does more than put original content on your TV, there’s a whole list of other features that come with it. From sharing and deals you’re offering people, to promoting your social media for all to see; it works for you. You’re in control.

With IRTV, you literally set it and forget it.
Interested? You can call toll-free: 1-855-ITS-RELE
or visit: http://www.itsrelevant.com for more information.

Social Media on TV: Businesses Become More Social with their Customers

Businesses Need to Have A Presence on Social Media

The vast majority of consumers are on at least one, if not multiple, social media networks. For this reason, it is obvious that your business should be there as well. Every B2C business owner, no matter their industry, size, or location, has to think about using social media to reach their customers. But, using social media for your business is different than using social media for yourself. Business owners need to strategize how to best reach the people that are the most likely to utilize the business.

Social Media Followership Starts in Your Location

For a long time, businesses have focused on getting more people to “follow” or “like” accounts on social media. They target people on their computers and phones to get a “like”. Facebook, Twitter and Instagram all have ad platforms designed with that goal in mind. The problem that we’ve heard from our clients who have tried these ad platforms is in conversion (making those new followers into customers). In fact, the vast majority of the new followers you gain online never turn into actual customers.

We’ve found that getting existing customers to follow you is a much better goal. These people are more likely to purchase from you in the future, and to tell their friends about your business. Plus, they have already found you! They know how to get to your business, and they have enjoyed being there in the past.

Gaining Real Followers on Facebook, Twitter and Instagram

But how can you get your customers to follow you from your physical location? Up until now social networks like Facebook have been promoted with physical signs and stickers. While it lets people know you have an account, it doesn’t give them a real reason to follow you. What will “liking” your business do for them? What kind of posts will they be seeing? A static sign just doesn’t show it.

facebook-sticker — Static Facebook sticker in a store window

It’s Relevant TV has the answer. Built into the TV service is an automated display of your most recent posts. Having all of our most recent real posts leads to more customers following your social media profiles. The service syndicates your posts from Facebook, Instagram and Twitter to your televisions, in between TV programs. This lets customers not only see that you have social media profiles, but also gives them a “free sample” of what they can expect to see when they follow you. It’s a gentle way to prove to them value in following you.

Get a Demonstration

It’s Relevant TV offers live online demonstrations of the social media TV system. For more information, and to book a consultation please visit: www.itsrelevant.com

An Apple TV App for Businesses (tvOS)

Transforming the TV in Your Business

Up until now there have been very few options for using a TV in a business location. Turning on cable TV results in a lot of doom and gloom news stories and unpredictable content. Even worse for your business, cable TV delivers countless competitive ads that draw customers away. Some businesses have tried using their televisions as digital signs. But plain old digital signage is BORING and often ignored. Some pre-programmed video packages are available also, but those bring a repetitive loop that can frustrate customers. Finally, there is a solution! It’s Relevant TV takes a fresh approach to help you take control of your TV.

For a business, the true power of television is the combination of interesting content and well-placed advertisements, and It’s Relevant TV puts that power within reach of every business owner. From local retailers, medical offices, restaurants, and salons to sports arenas, theaters, hotels and car dealerships, the custom channels work uniquely for each and every location.

Apple TV App (tvOS) Hand Remote — It’s Relevant for Apple TV (tvOS)

Apple TV (4th Generation)

It’s Relevant TV for tvOS brings the power of the company’s custom TV networks to any owner of a 4th generation Apple TV device. The service combines the best aspects of television, social media and digital promotions. In addition, the service allows business owners to control them all from their computer, tablet, or smartphone. It offers greater control than any other TV product available today.

Television Content, Social Media, Competitive Ad Block®

Businesses choose the types of content they want to display to their visitors from a vast library of licensed content. They can also upload their own messaging, images, and videos to show. In addition, they can decide which social media updates to display from their own accounts, and It’s Relevant TV does the rest. It’s Relevant TV automatically delivers fresh video content throughout the day, updating the promotions and social media as each business makes changes in their account. Businesses are also excited about what It’s Relevant TV blocks from the broadcast: competitive ads. With Competitive Ad Block® from It’s Relevant TV, all advertisements from competing businesses are blocked from reaching the screen.

Get Started

All you need is the free application from the iTunes TVOS store, and an access code from It’s Relevant TV. Search “it’s relevant tv” on your Apple TV) to download the app. If you don’t already have an access code please email support@itsrelevant.com to get one.

Today is the day you will make your TV worth something. We look forward to providing you with the tools to make it happen.