The #1 Social Media Upgrade for Businesses in 2025

Today’s marketing climate has shifted. Paid social media ads—once the gold standard for local customer acquisition—are showing real signs of stagnation. Meanwhile, It’s Relevant TV offers a smarter, more authentic way to grow your following, boost engagement, and ultimately drive foot traffic.

Paid Ads Are Losing Punch: ROI Is Dipping

• A May 2025 Vogue Business investigation highlights that major brands are seeing declining returns on Meta ad spend, despite earlier ROAS of 6–10×. Many now struggle to maintain anything above 3× return — and that undercuts long-term viability. (Vogue Business)
• According to Sprout Social’s 2025 Index, only 30% of marketers feel confident measuring ROI on social spend—despite 81% believing social content influences purchasing.
• Studies on marketing effectiveness suggest up to 37% of marketing budgets are wasted due to ineffective media mix decisions.

Your Real-World Audience Is Your Most Valuable Asset

One of the most powerful insights from returning customer data is that the people who already visit your location are your prime social targets. These customers are far more likely to follow your social profiles and engage with your content—and they’ve already shown up in person and are more likely to return.

Rather than laboring to attract cold, online leads (many of which never convert), you are better off capitalizing on high-intent, existing visitors who are more likely to become loyal fans. But how can you do that in a meaningful way?

Build a Custom TV Network

We’ll focus on one custom TV network service that has been in the space for 10+ years and has innovated in this area for the longest, It’s Relevant TV.

1. Automatically pulls in your latest Facebook, Instagram, and X posts
2. Displays them directly on screens in your lobby, waiting area, or guest space
3. Appears in between regular programming— keeping engagement high while giving customers a live preview of your feed
4. Only your own posts appear, no comments, no ratings. So no risk of off-brand or inappropriate content being shown.

This approach makes visitors feel comfortable, prompted, and encouraged to follow your accounts.

Boost Followership & Engagement in Your Physical Space

Compare the results:

Metric	Social Ads Today	It’s Relevant TV
Audience	Cold, often disinterested	People physically visiting your business who have some positive views already
Conversion	Low confidence in attribution	Measurable: follows + in-store visits + QR codes
Engagement	Algorithm-dependent	Authentic attention from captive audience
ROI	Declining and opaque	Always Growing– Built from existing customer behavior

Supporting Research: Social Media Ads vs. In-Location Social Display

90% of local businesses use social media, and 78% attribute revenue directly to it. But most still rely on paid posts (Source: Synup).

Sprout Social states that while 65% of brand leaders expect social media to drive business outcomes, less than one-third of marketers feel they achieve it.

Medium’s 2025 marketing ROI guide emphasizes that small businesses thrive with high-ROI tactics like content and community, rather than expensive paid ads.

By contrast, in-location social display via It’s Relevant TV directly converts the audience you already have into engaged followers.

It’s Relevant TV Can Lead Your 2025 Social Success Story

Organic growth beats ad saturation: With rising ad costs and limited tracking, engaging customers via in-store screens is fresh, effective, and personal.

Show real content, in real time: Visitors see your best content between regular TV programming—a curated, live preview of your social feed.

Effortless control and peace of mind: You maintain full content control, ensuring only the posts you choose appear on-screen.

Lower friction, higher impact: No extra ad budget required. It’s part of the in-location experience—helping turn visitors into followers without added noise.

Relying solely on social ad spend is a risky and often inefficient strategy. It’s Relevant TV offers measurable, high-impact growth—turning your foot traffic into social followers and loyal brand advocates.

This is not just another marketing add-on. It’s the smartest plug-in your business can make to energize your social media strategy—at a fraction of the cost of advertising.