Advertising is one of the most critical aspects of running a successful business. Traditionally, businesses have turned to external platforms like billboards, newspaper ads, TV commercials, and online/social boosts and posts to reach their target audiences. However, these options often come with steep costs and uncertain effectiveness. In contrast, advertising within your business using services like It’s Relevant TV offers unparalleled advantages, including lower costs, higher relevance, and increased customer loyalty.
Leveraging It’s Relevant TV’s Advertising Tools
It’s Relevant TV (IRTV) transforms your business’s TV screens into powerful marketing tools. Unlike traditional programming or streaming services, IRTV allows you to fully control the content displayed on your screens, offering several advertising formats to maximize your impact:
- Right-Side Static Ads: These non-intrusive ads remain visible on the screen’s sidebar, ensuring consistent exposure without interrupting the main content. Customers can absorb these messages passively while enjoying the programming.
- Full-Screen Ads: When you want to grab attention, full-screen ads are a bold and effective option. Use these to promote key offerings, upcoming events, or special promotions.
- Text on Screen: Displaying text-based messages directly on the screen provides a quick and easy way to communicate essential information, such as discounts, service updates, or loyalty programs.
- In-Stream Video Ads: Seamlessly integrate short video ads into the programming. These ads captivate viewers and are particularly effective for showcasing products, services, or customer testimonials.
With these tools, IRTV ensures that your advertising is always relevant, engaging, and tailored to your audience.
The Costs of Traditional Advertising vs. IRTV
External advertising platforms are notorious for their high costs and variable returns:
- Billboards: Renting a billboard can cost thousands of dollars per month, yet its impressions depend entirely on traffic volume and the assumption that passersby will notice your message.
- Newspaper Ads: While print ads can target a local audience, their reach is declining in the digital age, and placement costs can be significant.
- TV Commercials: Producing and airing a TV commercial involves steep production costs and airtime fees, often running into tens of thousands of dollars.
- Online Ads: Although flexible and measurable, online ads can become expensive when competing for keywords or targeting specific demographics, with costs per impression varying widely.
Cost Comparison: IRTV’s Value Proposition
Let’s consider an example of advertising inside your business with IRTV using just the single right-side rotating ad zone:
- Daily Foot Traffic: 100 customers
- Average Dwell Time: 15 minutes per customer
- Ad Frequency: Right-side static ads rotate every 15 seconds (4 ads per minute)
This example above will result in 6,000 ad impressions per day.
At less than $3 per day, this equates to: $0.0005 per impression or a $0.50 CPM.
Compare this to traditional advertising channels, where CPMS generally range from $10 to $45, and the value of IRTV becomes clear. Not only is IRTV 20+ times more cost-effective, but it also targets a more valuable audience– the one that has already been engaged with your business, making it more likely to act upon your advertising messages.
This is just 1 of 4 areas that can be used to advertise your business on It’s Relevant TV. And unlike so much of mainstream advertising, the cost of building these right side ads is included in an IRTV monthly subscription. So that $3 a day includes the ad creative!
The Power of Advertising Within Your Space
Advertising inside your business has a unique advantage: relevance. When customers are already in your space, they are more likely to respond positively to your messaging.
Here’s why:
- Higher Engagement: Customers are naturally focused on your offerings when they’re on-site. Ads that highlight promotions, new products, or services resonate more because they are timely and actionable.
- Increased Loyalty: Advertising in-house reminds customers of the value you provide, reinforcing their decision to choose your business. This is especially important in a commoditized world where customer loyalty can make or break your success.
- Immediate Impact: Unlike external ads that require customers to remember and act later, in-house ads can prompt immediate action. For example, a dental office could use an ad to encourage patients to book their next appointment before leaving.
- Enhanced Perception: Customized programming and advertising create a polished, professional atmosphere that enhances the customer experience. This positions your business as modern and customer-focused.
Advertising in Your Business Is Valuable
Advertising inside your business with It’s Relevant TV offers an unmatched combination of affordability, effectiveness, and relevance. By utilizing tools like right-side static ads, full-screen ads, text on screen, and in-stream videos, you can create tailored messaging that resonates with your audience.
When compared to the high costs and uncertain returns of traditional advertising, IRTV’s value shines. At just $3 a day, it’s not only cost-effective but also strategically impactful. Don’t miss the opportunity to leverage your in-house TV screens to build customer loyalty, drive sales, and enhance your brand. With It’s Relevant TV, the power of advertising is literally within your grasp – It’s probably hanging on your wall!
