Digital signage remains one of the most effective marketing tools for medical offices to take advantage of, and your Apple TV is the perfect platform for a custom digital signage solution that more and more practices across the country are getting excited about.
Getting the Most from Your Apple TV
TV + Technology = new ways to explore creating a better experience for visitors. If you have an Apple TV for your office, or are looking to get one, you need something to put on it.
Getting the most out of your Apple TV means finding a balance between showing your messaging and showing video content. Most people searching for digital signage are assuming people will want to watch their digital messages at length. The reality is most people will quickly tune out if they don’t see something interesting on the TV. So how can you get some great content? DirecTV is an option with Apple TV, but cable just isn’t for waiting rooms. It’s for home settings. 30-60 minute television shows just end up being white noise in medical offices. You’d be paying for something people are ignoring when they could be seeing your messaging.
Apple TV has lots of television apps that let you stream Netflix, Hulu, and other popular services. If you’re using one of these in your waiting room however you may find yourself in trouble. Remember: showing these channels in a public setting is illegal. You can’t do it. Not without putting your business at risk. Too many offices put Movie/TV DVDs or Netflix-like services on their TVs without realizing they are violating the licensing rights. This can make you a target for legal action. You can read more about the risks of using services like Netflix in your waiting room here.
With DirecTV Now, DVDs, Netflix, and Hulu out of the question, what else is there?
A Better Digital Signage Solution
It’s Relevant TV, available on Apple TV’s App Store, is steadily becoming the go-to for Urgent Care Centers, Dentists, and Medical Offices across the country. It’s Relevant TV combines the best aspects of television with digital signage by featuring a library of over half a million videos that can play alongside your custom messaging. All videos are short-form, family-friendly, and can really improve patient experience. Divided into 40+ categories, there’s something for everyone to enjoy – giving your practice something unique.
IRTV content puts people in a good mood, which is the perfect time to expose them to your brand. By showcasing ads on the side, you can educate patients on additional services you provide, getting people to come back more, share more, and ultimately bring more revenue to your office.
It’s Relevant is fully customizable, inexpensive, engaging, and easy to use. Find out more and schedule a demo at: http://www.itsrelevant.com
