DIY TV – Customize The TV In Your Business

As technology grows and becomes more innovative, more and more business owners are turning to DIY solutions and beginning to explore new ways of doing things. We live idownloadn an age where reaching out and connecting with people is as easy as pressing a button – though just as easily, someone is capable of finding you and following you online or on social media – which when it comes to businesses, can be a potential client or customer’s first impression of your brand.

It’s Never Been More Important to Reach Your Visitors

Grey-Goose

A business wouldn’t be a business without people coming in and giving you their time and money. That’s why any respectable business will always invest in the comfort and consideration of the people who come to frequent their establishment. The most common means of catering to the comfort of visitors is the Television. TVs hang in the lobbies of medical offices, hospitals have TVs in their waiting areas, and bars and restaurants have them so people can watch as they eat.

Medical Waiting Room TV - Doctors Express Television
Medical Waiting Room TV

With customer comfort being the priority it is, it only makes sense for business owners to invest in ways to make waiting areas more inviting. Those who run something other than basic cable tend to settle on one of a few do-it-yourself alternatives. People try things ranging from stiff looping slideshows, digital signs, and streaming sticks, to playing DVDs. While these options have no regular monetary cost, they provide no real value to your business. Certain solutions may be illegal depending upon what you are showing. (See the article: Using Netflix & DVDs in Your Business).

So what’s the solution?

When homegrown DIY alternatives fall short of providing an ideal the answer is a custom TV network for your business. A network that brings the TV programs in legally and lets you message to your customers at the same time.

With It’s Relevant TV, it’s just easy. It’s Relevant gives you access to a living network, which features short-form family-friendly content designed with business settings in mind. The service allows you to customize your TV, giving you control over which categories play and what visitors see. It’s Relevant can also be used to display posts from social media accounts in real-time. This helps you to further positively promote your brand and get people to follow you online.

 

 

Car Dealership TV Systems – The Top 5 Most Important Elements

What do you need to consider when putting a TV service into your car dealership sales department or service department? Car dealership marketing extends beyond billboards and TV commercials. Using the dealership TV is one of the cheapest ways to get your ads seen, while bringing life to your waiting room.

Here are the top 5 elements to a quality TV system for car dealership waiting areas and lobbies:

1. Interesting TV Programming

Customers could be waiting minutes or hours. Regardless of how long they are waiting, you want to provide them with something entertaining or informative to watch. Just having videos about serving their vehicle or commercials about your dealership aren’t going to cut it.

2. Block Out Ads from Your Competitors

The time your customers are waiting for their vehicles to be serviced is the absolute worst moment for them to see an attractive message from a competing dealership. Block out the competition with Competitive Ad Block®. The service automatically blocks any outside car commercials from appearing on the TV. Instead, you get more quality programming and your own promotions for your customers to engage with.

3. Ability to Share Custom Messages

The time your customers spend waiting is an opportunity for you to tell them you care about them. Educate them about your inventory, policies and what sets your dealership apart. They are going to be watching the TVs for at least a portion of the time they wait so it’s a great opportunity to put your own messaging in front of them.

4. Real-Time Social Media

If customers leave without buying you need a gentle way to bring them back. Social media is a great way to connect with repeat customers and prospects alike. Get them interested in your dealership. Showcase your most recent posts on the TV and gently entice them to follow your accounts on Facebook, Instagram and Twitter. Showcasing multiple accounts is great because it allows them to follow on the platform they use the most.

5. Showcase your Dealership’s Videos and Commercials

You’ve spent time and money making videos, why not get more mileage out of them? So many dealerships produce videos that just end up on YouTube or for a limited time on local cable. You can use these same videos inside your dealership to increase customer awareness of your promotions, inventory, and specials.

What are you using in your dealership today? If it’s Cable or satellite, you are missing a great opportunity to both spread your own messaging and to block out messages from your competition. If it’s a custom solution you may not be showing enough interesting content, and/or might be paying too much for it. See what It’s Relevant TV for Car Dealerships has to offer. For less than most dealerships pay for a basic cable service, It’s Relevant is able to achieve all 5 goals above, with a unique non-looping platform.

You can speak to a TV consultant about dealer TV options by calling toll free: 855-ITS-RELE or by emailing: sales@itsrelevant.com.