If you have TVs in your business, you probably put them there for the benefit of your customers. But have your employees become the primary audience?
TVs are a utility that fewer and fewer businesses are without. A growing number of locations with sit-downs or long expected waits have a TV somewhere within sight. With all of the TVs in businesses, an important question comes to mind – who chooses what’s on?
It shouldn’t be your employees.
Where’s the remote, and who is in control?
This varies from business to business. In a setting like a bar or restaurant, the remote might not be available to customers. In a waiting room the remote may be within reach for people to choose what they want to see. A lot of businesses have an employee in control. That employee though may choose things he/she wants to watch over what the customer wants to see.
The notion that people would want to change the channel at all illustrates that even with thousands of channels out there, it is nearly impossible to pick one that everyone will enjoy.
What’s the perfect channel?
People and personality types are as diverse as a bag of M&Ms, you won’t be able to please everyone by tuning into a channel that only caters to one or two colors. In order to appeal to the interests of all of your customers / visitors, you would need an all-inclusive channel that changes between content types often. The greater the diversity in content, the more people you can attract to watch your TV.
What brings it all together?
A custom TV channel from It’s Relevant TV. IRTV runs diverse short-form programming designed with businesses in mind. In addition to its vast library of licensed content, the platform features space for businesses to promote additional services or specials that otherwise might go unnoticed.
It’s Relevant is focused on customer retention. The service prioritizes the people who are in your business with the intention of getting them to come back more, and spend more. Unlike cable bills that are flat expenses and give nothing back, IRTV is designed to generate revenue through its engaging features and put money into your pockets.
Remember: You didn’t hire your employees to watch TV. If they are in control of your televisions and watching “their shows” you are likely doing your customers and your business a disservice. It’s Relevant TV can help you put meaningful programming on the TV to keep customers engaged, and make you more money. To understand the kind of return on investment you can expect in your business, follow this link to our: ROI Calculator .