Whether it’s your waiting room TVs, the TVs in your patient rooms, or even the ones in your nurses’ stations or employee lounges; TVs play a vital roll in your hospital. In fact, it’s hard to settle down anywhere in a hospital without seeing a TV from where you’re sitting. That’s why what goes on the TV is important. But before you throw any old thing on the screen, you should consider what the TV is for.
Waiting Room TVs vs Patient Room TVs
When deciding what to put on the TV, it’s important to recognize that the TVs in your patient rooms serve a different purpose than the TVs in your waiting rooms. Patient rooms are places where patients have a one-on-one experience with the TV. They can also be there for an extended period of time. That being said, it’s a no-brainer as to why cable is the preferred choice for patient rooms. The patient gets to control what’s on their TV. They are the primary audience of that television, and as such can choose the exact content they want to without upsetting anyone else.
Waiting room TVs are different. If you have a solution that works in your patient rooms, it’s likely not the best solution for your waiting rooms. The time spent waiting is usually less than in exam rooms, and the audience is different. The content on your TVs should reflect that.
Patients gathered in a waiting room aren’t there to watch TV like they would at home. They’re in a waiting room, waiting to be seen, or waiting for someone else to come back from treatment. Waiting room TVs are casual distractions to help pass the time. Patients neither have the time, nor the interest, to invest in shows or segments that run 30-60 minutes long. So why pay for something that people are ignoring? You can do better than cable, or a medical TV display for your waiting rooms.
IRTV: Better Waiting Room Television
It’s Relevant TV is television designed for waiting room settings. It’s short-form, family-friendly content is split into 40+ categories that you pick and choose from which people genuinely enjoy watching. Patients gathered in waiting rooms aren’t individually in control of the TV, or TVs there. The ability to have multiple programming types appearing on the screen, which helps the patients all find something they enjoy, and keeping the content a short, 2-3 minutes long is best as you can shift between many content types to please the greatest number of people.
So leave cable to the patient rooms, and explore how you can do better for your waiting room TVs with It’s Relevant TV.