Plain and simple, “infotainment” is a term in television that combines the words information, and entertainment. Information + Entertainment = Infotainment. Infotainment is designed to both entertain and inform viewers as they watch.
TV solutions that include infotainment are popular choices for waiting rooms. They’re popular choices for lounges. And they’re just as popular in lobbies as well. The programming is typically chosen to give visitors something to occupy them while they wait. It’s more interesting than digital signage, and safer to display than cable TV. As time goes on, more and more businesses are looking to add infotainment on their screens.
Where Can I Find Infotainment for My Business or Waiting Room?
A lot of people start by searching on the internet for interesting content to display in their businesses. Unfortunately the vast majority of video content found on the net, on YouTube, or inside of Hulu or Netflix is not licensed for commercial use. That is, you can’t simply just grab some fun videos off of the internet and throw them on TV in your business. You physically can, but could find yourself in some serious legal trouble. It’s not worth it.
It’s Relevant TV has one of the largest collections of infotainment videos licensed for public and commercial display. IRTV takes care of all of the contracts and licensing fees on behalf of the businesses that use them. In addition to the content that they provide, they also provide a full-customizable display system that does the job of combining the programs with your business’s own videos and messages. You can find out more about this solution by visiting: http://www.itsrelevant.com
Reasons to Switch Off Cable
Cable TV business subscriptions are licensed for commercial displays. And while cable TV has it’s place in the home, it’s not a great fit for businesses. The television shows you see featured on cable networks aren’t made for businesses in mind, they’re made for home settings where people sit down to watch the shows they select for a period of time. In public businesses and medical offcies, the visitors neither have the time or control to watch what they want.
When you’re in a waiting room you’re doing one thing – waiting; and while familiar TV shows and programming can work as a fair distraction if they are picked carefully, cable TV really doesn’t cut it. Just think, hundreds of channels with 20-50 programs per day per channel. It’s impossible to make everyone happy staying on just one station. It’s also impossible to filter out the programming that is coming from a cable or satellite provider. With solutions like It’s Relevant TV you can utilize the infotainment they provide, while keeping strong filters and control over what appears on your screens.