Business Owners: Get More Mileage out of Your Videos

Does Your Business Have A Video?

More and more businesses are creating videos and seeing the value. Videos are a great way to demonstrate a product, detail a service, or introduce people to your staff. Videos can be time consuming to create, and expensive to make. While we have observed a growth in the number of businesses making videos, the majority of them fail to think about the next step: How do you get customers to see it?

We see the video process as having two parts: Production & Distribution. Production is the planning, shooting and editing of the video. Distribution is taking the finished video and putting it in front of people. While there has been a great increase in attention paid to the production, distribution is something many forget to focus on.

Where Are You Putting Your Finished Videos?

So where do your videos go? How do you get them seen? How do you measure the success of a video you’ve made? These are all questions you should ask yourself.

We’ve found that many business owners take a “Field of Dreams” approach to video distribution. The famous quote from the movie, “If you build it they will come”. If you build a great video and throw it on YouTube, you will soon find that your intended audience will not find it automatically.

It’s similar to printing fliers. Just because you’ve printed 100 fliers and have them stacked in a box, doesn’t mean people will seem them. You have to do the work to get those 100 fliers into 100 prime locations to reach your desired audience. Video works in much the same way. Even though you aren’t passing out physical videos, you do have to think about how to place them in front of people you want to see them. Youtube, your website, community pages etc. are all places you can start. We have found a primary space for these videos should be on TV in your business location(s).

Putting Your Videos on TV

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This doesn’t have to be your TV solution.

Having your videos on TV will draw more attention to them.  It will get them seen by customers that are more likely to act upon your messaging.

There are many ways you can get your videos onto TVs in your locations. We have details the top methods in this article: 3 Ways to put your videos on TV.

The problem with most display solutions is that they loop. Unless you have a large library of content at the ready, people are going to watch the same thing again and again with no break and nothing new. Maintenance and upkeep are also issues – often needing to brave a utility closet full of wires, re-load physical drives or USB sticks, or having to hire a specialist in order to update or fix what’s on the TV.

Making the Most out of Your Videos

Putting an easy-to-use system in place that will play your videos and mix them with other TV programming is key.  It’s Relevant TV takes the majority of the work away- providing your business with relevant TV programming, and a way to make the most out of your media.

It’s Relevant is a cable alternative that provides businesses a TV solution in the form of a living network of short-form content. IRTV’s library of videos is broken up into categories for you to choose from based on your customer’s interests, and gives you full control over what’s on your TV. The service provides compliments to your own videos as well as complete management of one or multiple TVs. IRTV tracks everything so you can know how many times each of your videos were displayed, along with specific timing and location.

The big difference between It’s Relevant TV and other solutions is in the content. IRTV provides interesting and entertaining content while inserting your own messages and real-time social media for people to see while engaged.

Visit itsrelevant.com to learn more about the easy-to-use and cost effective TV solution.

Turning Off Politics: A New TV Trend in Gyms & Fitness Centers

Gyms and fitness centers across the country are reconsidering what’s on their TVs. In the midst of a hostile and tense political climate TV channels are being scrutinized. Gym-goers are there to get fit, work through stress, and feel good about themselves. The TV programs get in the way.

The Effect of News and Politics in Gyms

It’s not hard to see why managers are banning news and politics in gyms across the country. Tensions are at an all-time high on both sides to the point where some gyms have hung signs asking visitors to check politics at the door. Networks like CNN, FOX, MSNBC, and CNBC broadcast political news, controversial stories, and coverage that creates a negative workout environment.

Gyms and fitness centers strive to provide visitors with a comfortable enviroment, while accommodating as many people as possible. This is hard to maintain when the TV content is generating fights between visitors! Business owners want to avoid fostering bad impressions, and violent situations.

Cutting Out the Negative Content

In an effort to combat the all the negative content streaming through their locations, gym and fitness center owners across the country are opting to remove cable news channels from their TVs. Life Time Fitness and the YMCA are just two examples of well known locations taking part in the crack down.

This news story from Fox 5 DC details their recent efforts:

“We made the decision to remove cable news channels from the large TV screens in the cardio and fitness floor areas at the start of 2018. This was based on many member requests received over time across the country, and in keeping with our overall healthy way of life philosophy and commitment to provide family oriented environments free of consistently negative or politically charged content.”

-Life Time Fitness

The decision to cut out these networks has often been in response to actual members speaking up. Requesting about removing news and political commentaries are becoming more common.

Life Time Fitness isn’t alone in this trend – for similar reasons, the YMCA pulled their 24-hour cable news programs off their TVs after visitors got into fights over politics that disrupted an otherwise peaceful community. But as tensions in politics remain what they are, and news coverage consists of negative stories, more and more gyms and fitness centers are breaking away from cable news channels and exploring new TV solutions.

It’s Relevant TV Removes the Bad, While Keeping the Good

It’s Relevant TV is a living network that features content from a vast library of over half a million videos.  With 40+ categories of content, the TV is easily catered to who’s watching. All programs are screened, and certified as family-friendly. This ensures that the content is safe for all audiences. Beyond the active reviewing, IRTV allows each business to place further filters on the TV shows they show. This allows each location to block out content types and even keywords.

It’s Relevant is fully customizable. Clients have the ability to upload their own videos, pictures, and messages.  Easy to use – the service also allows you to connect to your social media accounts. This lets you showcase recent Facebook, Twitter, and Instagram posts for visitors and members to see. In the end, It’s Relevant is a platform that gives you control over what’s on your TV, and gets people exited about your brand.

For more information on IRTV please visit: www.itsrelevant.com.

Beat the Snow: Manage Your Messaging on the Go

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Trying to manage a business is hard enough without weather getting in the way. If snow is in the forecast, and you take your first look outside to find the world looks like the picture above, chances are the last thing you want to do, or even should do, is go out driving in that winter wonderland.

But you’re a business owner. Or a manager who is responsible for your location, or locations. In the event of poor weather, conditions may prompt your business to change strategy, close, or reduce hours. Given the severity of the forecast, it’s entirely possible that loyal customers will nevertheless visit your business – unaware of the irregular hours. In lieu, and in anticipation of bad weather, business owners need to inform visitors of any changes. If driving is a bad idea, how does one manage?

A Tool to Manage Your Business

It’s Relevant TV features the ability to control the TVs in your business from your phone – from anywhere. There’s no need to dig out your car or brave icy roads when you’re able to send out messages from your phone for people to see on the TVs at your locations. Inform visitors of possible closings, irregular hours, or even reminders to travel safely on the roads.

Take a look at a message from our CEO below, demonstrating the system:

It’s Relevant TV works for any business setting with a TV. It is a tool that is less expensive than most cable subscriptions, improves visitor experience, generates more business, and allows you to get people engaged with your social media and excited about your brand. When it comes to what goes on the TV, It’s Relevant is the best option for businesses. Feel free to visit us on the web at itsrelevant.com to learn more about It’s Relevant.

Replace the DVD Player In Your Business

If you’re a business owner with a TV in your business, it goes without saying that at some point in time you sat down to consider what to have playing on it. Whether it’s basic cable, a DVD player or Netflix, an Amazon Firestick, or even a regular old USB drive with pictures and a slideshow, sometimes it’s time to revisit old tech and consider newer alternatives.

People say “Don’t fix what isn’t broken.” And this is true – no one should fritter away money on a whim. But at the same time, there’s a risk in the comfort of long standing familiarity. People who are happy with what they have seldom consider alternatives – less out of alternatives being better and more out of avoiding the hassle of change.

Out With The Old

It’s not unusual to want to get the most mileage out something, but it’s also important to recognize when something is worth revisiting. Even if it isn’t necessarily old. DVD players, services like Netflix, and external devices such as Amazon Firestick and USB Drives have broadened the options for ways you can put things on your TV.

DVD Players Are Outdated For Businesses

DVD players are great – at home. When it comes to DVD players in businesses, two common uses rise to the surface: DVDs, and looping slideshows. Regarding the former, playing a commercially available DVD, like a movie or TV show can result in a heavy fine. The reason is that even though you own the copy of the DVD, you don’t own the license to play it in public. The following article delves deeper into the risks involved when choosing to display content in your business without the rights: “Using Netflix in your Business, Don’t Put your Business at Risk!”

Legality aside, throwing a movie or the latest Disney Pixar flick up on the TV still isn’t that great of a solution. Feature-length movies can be as long as 90-120 minutes – built around characters and storytelling. Unless you’re waiting for a car to be serviced, there are few instances where putting something like a movie on for the enjoyment of visitors is going to be relevant. People don’t have the same focus to devote to a movie in a waiting room, restaurant or retailer as they do at home – and there’s no guarantee that people won’t arrive in the middle of story, or walk in on spoilers of a movie they were waiting to see. It just isn’t a good fit for businesses, and it carries the risk of disappointing visitors.

Movies aren’t the only thing that a DVD player is good for. Business owners who know that it’s illegal to show unlicensed videos, or don’t believe in playing videos in general, lean towards another option when it comes to what’s on their TVs – and that’s custom DVDs.

Custom DVDs & Slideshows Get Old Quick

It’s not uncommon for business owners to put together personal videos or collections of pictures for their TVs. While this alternative is certainly cheaper than basic cable, it isn’t without its flaws.

Custom videos loop constantly. Unless the business owner has a dedicated staff member with a lot of free time on their hands to put together a large library of content, people visiting are likely going to see the same things again and again. This can get boring, and depending on the setting in which people are waiting, the comfort of your visitors can have a large impact on their satisfaction and overall opinion of your business.

DVDs and USBs packed with videos and pictures plugged into your Smart TV lack a crutial level of customization. In order to update or make changes to either of those platforms, the devices need to be manually removed – and in the case of DVDs, new ones need to be made or switched out by hand. This is inconvenient, and in an age of innovative technology, shouldn’t be an option you have to settle for.

Another heavy loss at the cost of using custom DVDs or slideshows is the lack of live intergrations onto your TV. Features such as the local news, weather updates, and even recent posts from social media, aren’t able to be streamed and put where people are going to see it. So what else is there?

It’s Relevant TV is the Next Generation, Here Today

It’s Relevant TV is a custom TV service made for businesses. It gives you access to a vast library of short-form content to be played alongside your own videos to get people interested, and engaged. All of the content is licensed for public display, so you can avoid legal issues of playing commercial DVDs. Everything is divided into set categories for you to pick and choose from to keep the programming “relevant”.

The platform is easy to use and fully customizable – you can easily upload videos and images from your phone or computer straight to your TV. And best of all, it’s always fresh. Without you doing a thing, IRTV constantly changes the programming to keep it all interesting for your visitors.

Do away with the old, and embrace the new. It’s Relevant TV will provide your business with so much more than a DVD player can. IRTV is constantly evolving and provides business owners with the control they desire.

Business Owners: Top 3 Ways To Put Custom Videos on the TV

So you’ve got a business, and you’ve got a TV in that business – what’s more, you have an important descision to make; choosing what goes on your TV. Far too often people get a TV and throw cable on it without so much as a second thought – and that’s understandable. Cable is the norm, it’s what we’re used to. “TV goes on the TV” – plain and simple. While that may be all well and good for your home, what about your business?

When it comes to business settings, basic cable fills in a blank screen and does little else than stick you with costly cable bills. Unless it’s a sports bar, people aren’t coming to your business to watch TV – so why bog yourself down with the cost of a cable subscription when there are less expensive, and more suitable alternatives? Alternatives geared towards benefiting you, and your business.

If you’re willing and innovative you might consider putting together some videos of your own, featuring highlights of your business to fill in that blank TV screen. You may even create a scrolling slideshow of pictures to showcase things you want visitors to see. Both are certainly less expensive than cable, but where do you begin?

We’ve got the top 3 easiest ways of getting videos on your TV, along with the pros and cons of each.

#3 – USB/Thumb Drive

A USB drive is possibly the most common means of uploading custom videos to modern TVs. It is certainly one that is fairly easy to use/learn. Not all TVs support video playback from a USB drive – if your TV does, then it’s a great and easy way to loop photos or videos on your TV. Most TVs that support USBs will require that your video be in MP4 Format. From there – it’s just a simple matter of:

+ Plugging the USB into the TV.

+ Accessing your TV’s menu.

+ Selecting a playback mode that suits you.

PROS: USBs are cheap and fairly easy to update. You’re able to upload your custom videos and set them to play accordingly for the benefit and enjoyment of your visitors.

CONS: USBs lack versatility, and they can become boring and repetitive. Additionally, USBs can’t be updated from afar – requiring the device to be removed and updated manually on each TV.

#2 – Computer Hookup

Perhaps less common, but no less useful, is streaming videos and slideshows directly from a computer hooked up to your TV. This method works just about the same as using a USB drive, except the equipment is larger and harder to hide.

PROS: Using a computer has the added benefit of being able to manage your videos on the device it’s being directly streamed from. Computers are more powerful than USB drives and generally more flexible.

CONS: If you don’t have a computer laying around to stream your videos, going out and getting one can be expensive. There’s also the issue of having an unsightly computer in view of your TV. If there isn’t a tech closet to store it in, a computer can easily turn into an eyesore.

#1 – It’s Relevant TV

Last but not least, there’s It’s Relevant TV. IRTV combines television programming with digital messaging that’s easy to use and updates automatically. It takes the best of the first 2 options, adding flexibility and control while bringing in outside content that is attractive to customers.

PROS: It’s Relevant TV provides over half a million licensed TV episodes straight to your TV. All of the content is family friendly, updated hourly, and arranged into categories for you to choose from. It’s Relevant gives you the ability to mix in your own content with interesting TV programs, making it more appealing and engaging to visitors. The service is easy to use, with a set it and forget it kind of feel. Everything can be controlled and uploaded from your phone through our It’s Relevant TV app – making it a unique service unlike anything else out there.

CONS: It’s Relevant TV is a service with a monthly fee – however it is intended to be less expensive than what it costs to run basic cable. It’s designed to bring a real ROI to your business through your TV. IRTV has put together an ROI Calculator that you can use to calculate how much of a return they might expect to see from using the service.

Top 3 Waiting Room TV Services for Medical Offices

Medical offices use televisions to entertain patients as they wait for treatment. While the trend of having TVs in waiting rooms started with cable/satellite, newer “custom” options have emerged that have the business and/or patients in mind. We’ve outlined 3 of the most used options below detailing how each impacts your patients and your bottom line.

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We’ve also created a “Waiting Room Pain Scale” based off of the medical pain scale that shows patient’s relative satisfaction with each option.

Video: Comparing the Top 3 Medical Waiting Room TV Options

#3 – Cable TV

Cable TV is still one of the most used TV services in medical environments. It has a focus on entertaining your patients but often misses the mark. Even with thousands of channels available, Cable makes you pick just one at any given time. If you only have one person at a time in your waiting room cable can work. When you have multiple people, sticking with a single channel just won’t satisfy everyone.

In addition to having inadequate content to keep your patients happy, cable offers no way for you to promote yourself. When your patients are watching the TV screen you should be taking advantage of their attention. Your practice could be benefiting from having some information about you in front of them. Instead, Cable TV allows your medical competitors to reach into your waiting room and talk to your patients!

Lastly, Cable TV is becoming increasingly expensive. It ranks as the most expensive out of the 3 services analyzed in this article.

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#2 – Medical Information TV

Medical Info TV has your medical industry focus in mind, but can often upset your patients instead of healing them. Many doctors falsely assume that patients want to see medical information while they wait to be treated. In fact, our focus groups have shown the exact opposite! Patients often come into a waiting room somewhat nervous, and seeing medical information can grow their anxiety instead of reducing it.

Medical Info TV providers often provide the practice with a way to promote itself or its brand. This is a nice feature, but many patients won’t be watching long enough to take in the information. Without some interesting content on the screen to draw them in, patients resort to using their phones or reading magazines. If they aren’t looking at the TV, the practice can’t benefit from the custom messages on it.

Medical TV providers often offer their services “free of charge” to medical offices. As we know, nothing in this world is really “free”, but the cost can be tough to see at first glance. These organizations are usually backed by large Pharmaceutical companies and Medical TV providers are looking out for their best interest, not yours.

Why is big Pharma involved? Our research found that the majority of patients that saw drug ads on the waiting room TV assumed the drugs were  endorsed by the doctor/practice when that wasn’t always the case. This helps to generate enormous revenues for both the Pharmaceutical companies and the Medical TV providers. But it doesn’t do anything for your bottom line.

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#1 – It’s Relevant TV

It’s Relevant TV achieves a great balance between entertaining your patients and informing them about your practice. By bringing in a selective set of short-form TV programs the customized broadcasts are better tailored to your patients and offer variety within a short period of time. Even if a patient doesn’t enjoy a particular program it’s over quick and a program of an entirely different type appears next. This creates more opportunities to get your patients engaged with the TV.

Once your patients are engaged, It’s Relevant TV provides a suite of easy-to-use promotional tools to get your messages across. These include “ads” that rotate automatically and display next to the TV programming, real-time social media updates from your Facebook, Twitter and Instagram Accounts, and your own videos that can play between TV programs.

It’s Relevant TV is available for a modest subscription fee and provides medical offices with Competitive Ad Block® and Pharma Ad Block™, blocking out all advertisements from competitors and pharmaceutical companies. This keeps the focus on your practice. The content is customizable and does not loop. New programs are delivered automatically throughout the day.

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Your TV is an Opportunity

Hospitals, Urgent Care Centers, Medical Offices, Doctors and Dentists put TVs in their waiting rooms in hopes of creating a better environment for their patients. While television is not the primary focus of your practice, it can really shape the attitudes of your patients. From the time patients walk in until the time they leave, they are judging your office. And when they go home they can place a positive or negative review online that can have a real effect on attracting new patients in the future. Taking simple steps like incorporating a custom TV system that focuses on their needs can truly help you.

Change can be Hard. But It’s Worth it for Your Business.

“The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

-Socrates

Hesitant to Change Your TV Service? You’re not Alone.

Services like cable and satellite are bought and subscribed to as early as the point of purchasing a TV. From there on out, one’s choice of provider tends to adopt a Set It & Forget It sort of mentality. You’re comfortable with what you have, you don’t ever think to replace it, and you’re “happy with it.

But what does “happy” mean here?
• Are you excited?
• Does your TV service bring your customers real joy?
• Does it help your business every day?
Or is saying you are “happy” more like a nice way of saying that you’re settling for what you currently have because the alternative is something unfamiliar. Very few business and offices really LOVE or even LIKE the TV service they subscribe to.

Many of our clients hesitated at first to change from away from the TV service they had. Reasons included many false assumptions like needing to schedule an installation, reading long contracts, or having to make phone calls. These can all be avoided.

The single worst feedback we’ve heard is that some business owners don’t care about what’s on their TVs!  Even if you don’t care, your customers DO! If you care about them, it’s worth considering what you put in front of them. Our clients find their visitors enjoy the programming more, complain far less, and leave better educated about their business. This can lead to a real return on investment from your TV. On top of the benefits, it’s also quite easy to make the switch. The installation is simple and doesn’t require scheduling an “appointment window”. You can install it yourself in under 5 minutes.

Why Fix what isn’t Broken?

Business owners and office managers should not settle. If there is something that is better and most cost-effective for our businesses we should explore it.

People tend to favor what’s familiar to them, pure and simple. That’s because with familiarity comes a sense of trust, reliance, and security. While there isn’t anything wrong with this, it can leave you blind to alternatives better suited for your needs. It’s less about fixing something that isn’t broken, and more about upgrading to better options.

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If you were in an airplane, squished in between two people for a flight, and were given the opportunity to sit in a set of seats completely open next to you, would you move? Of course you would! Your seat may not be broken, but it’s just not as comfortable as the open seats will be. The better option is worth taking, and the sooner you make the decision to move the more time you have to enjoy the results of the change.

Fit Your Business with something Made for Business

It’s Relevant TV is a cable alternative that’s designed for the business setting. It compliments the brief time that people are exposed to the TV and is tailored to the casual attention span of your visitors. It’s Relevant’s short-form content is easy to watch. And the diverse library of content gives your business enough categories to choose from, to be relevant to as many people possible.

Why It’s Relevant TV?

With It’s Relevant in the picture, you’re able to explore the ways in which your TV can be used to transform your business. Beyond short-form content that’s family-friendly, IRTV allows you to expose visitors to your social media and educate them about the services you provide. They become interested and engaged, come back more, and spend more on each visit. That’s where It’s Relevant TV excels. It’s built specifically for you, and it’s designed to MAKE your business money.

Generally speaking, when you see something new that you’re interested in, you look into it for more details. You take a closer look in order to see if it’s better or worse than what you currently have, and in the end chose whether or not to replace the old with the new. If you operate a business, office or public space with a TV take a few minutes to explore It’s Relevant TV. You can reach out to the staff for a personalized presentation by calling 855-ITS-RELE or emailing support {at} itsrelevant.com.

 

iOS 11 Hidden Feature That Will Help Your Business (iPhone/iPad)

With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.

QR Code Scanning on the iPhone

Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.

What’s different now?

You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.

What are the opportunities for businesses?

Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.

iOS 11 QR Code Scanning App
QR Code Editing Tool inside of It’s Relevant TV

Make the most of this update with It’s Relevant TV

As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.

There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!

If you have questions or want to chat about ways to make this technology work for you, please reach out to us.

Triple Play from Cable TV = Big Strikeout for Businesses

Don’t TRIPLE PAY for TV Services in Your Business

Cable bills are a growing concern for businesses. If you’re like many of the other business owners in the country, you’re tired of it. How often do we hear about a new “promotional offer” for a “triple play” that gives us TV, internet, and phone with a great rate? And the rate is great – until the initial period ends and the bills go up. At that point it’s nearly impossible to get them back down. In fact, over time they triple for many. You thought you had a triple play when in reality it just became a triple PAY.

Whether you are looking for discounted rates with Optimum, Comcast, Time Warner, Xfinity, Charter, Cox Communications, Bright House, Cable One, RCN or Mediacom, it’s the value that’s missing from all of the business TV offerings.

Cable’s problem isn’t just the cost, it’s the lack of VALUE.

We compared the rates among many of the top cable companies offering service to businesses. The average customer we work with pays between $300 to $700 a month on their cable subscription services. Cable won’t compete with itself, which has left us with cable monopolies across the country forcing these high rates. In the end, that’s not just unaffordable for many, it’s unpredictable and gives nothing back to your business.

Regardless of how much your business’ cable bill is costing you – in all likelihood you’re missing a real return. TV has always been seen as a utility. At It’s Relevant, we see it as an investment. Instead of just paying for programming to distract your customers, we would encourage you to draw their attention to content that will grow your business.

Triple Play Cable TV Cut Cost

The Cable TV Alternative for Businesses

It’s Relevant TV has developed a service that draws the attention of your customers and directs their focus to the things that make you more money. Services that they might not have been aware of, special deals or offers, and even local events. All of these things can be promoted on your TV with It’s Relevant, allowing you to get closer to visitors.

 

 

 

Why Customer Retention Should be a Higher Priority than Customer Acquisition

In-Location Marketing vs. External Advertising

Customer retention is key. Most marketing budgets center around getting a company’s message out to the masses. TV commercials, print ads, billboards, sponsorships, direct mail, are all forms of external advertising that are commonly used to attract new customers to businesses. But once you bring someone in, what are you doing to get them to come back?

Companies that have to advertise all of the time in order to stay in business are likely not doing enough to keep their customers happy.

Many business owners focus most of their efforts on attracting new customers in order to make more money. But you don’t only need new customers! If your goal this year was to grow your revenues by 10%, would you care if that increase came from new business, or increasing the average spend from your current customers? Of course not! More revenue is more revenue.

Money earned from new customer vs. existing

They look the same, don’t they? Because they are! An added dollar earned from an existing customer is just as good as a dollar form a new one. But it’s proven to earn that extra dollar from an existing customer than to get it from a new one.

“Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. It pays to stay very close to your customers, so you know their exact needs, today and tomorrow. Your aim is to be irreplaceable as their supplier.”
Mike Johnston, The Chartered Institute of Marketing

An Inexpensive Solution

It’s Relevant TV has come up with an easy way to increase customer retention (getting customers to come back more often). Each custom TV network IRTV creates is unique to each business that displays it. Short-form TV programs grab the attention of visitors while the integrated real-time social media and promotional tools help get the business’ message across.

If you own or manage a business and have a TV, It’s Relevant TV offers a free consultation. You can explore various types of programming with an expert and start to craft something that will do much more for your business.

For more information check out It’s Relevant TV’s official site: http://www.itsrelevant.com or call their U.S. Headquarters at: (203) 588-1689