Business TV Risk: How the TV in Your Business is Hurting You

“If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

If your business TV is playing poor content, and you’re not there to watch it, are visitors still seeing it? Yes, they are; and it’s hurting your business, your brand, and your bottom line. If you already know where this is going, and you’d like to explore an alternatives to cable or DirecTV, start here.

How your Business TV is Hurting your Business

It isn’t the TV that’s hurting your business, as much as it is the programming that’s playing on it. A big part of the problem is a lack of awareness. Business owners don’t always know what’s on the TV. Whether they’re behind the counter, in the back office, or even working from home – you don’t know what’s playing unless you’re sitting in front of the TV, watching it. So chances are, you’re not seeing how the TV that you bought to entertain your visitors is actually showing boring politicsgraphic news, or even worse; COMPETITOR ADS.

How your Business TV is Hurting your Brand

Nothing beats being the owner of a business that sells something like coffee and breakfast fixings literally paying to have competitor ads show up in their business, advertising where to get the same things; but cheaper. That’s effectivly what you’re doing by choosing services like cable and DirecTV to power your business television. You’re paying to invite other brands to steal your customers away; outshining your own brand and reducing your monthly revenue.

The worst part? No one’s really interested or even enjoying the programming that’s playing. When was the last time you sat down at a fast-food restaurant, saw a local news story about a man who was stabbed to death, and as a result had a cheery conversation with friends or family while you ate?

Probably never. That kind of programming can is almost certain to create a bad, or awkward experience for your visitors. This can leave a bad impression on your brand, and even impact the chances of your visitors coming back.

Identifying the problem is only half the battle. Fortunately, it’s a problem that’s easy to address.

How to Fix your Business TV: IRTV

Until recently, there never really was much else to put on the TV other than cable; but as technology evolves, forward-thinking business owners are turning to services that cost less, with features that improve their marketing, and host content that is engaging, and family-friendly.

IRTV, or It’s Relevant TV, is television software that business owners across the country are taking advantage in order to become more relevant to their customers; using it as a customizable marketing tool, one that replaces the boring, graphic, and unwanted content with videos that people genuinely enjoy watching.

If you’re a business owner, or you manage a business with a TV; take 3 minutes out of your day and put yourself in the shoes of your customers. Watch the TV, see what they’re seeing, and consider whether or not you’re getting the most out of your service. Don’t be afraid to change what’s on the TV.

Your Waiting Room TVs are Different from Your Patient Room TVs

Whether it’s your waiting room TVs, the TVs in your patient rooms, or even the ones in your nurses’ stations or employee lounges; TVs play a vital roll in your hospital. In fact, it’s hard to settle down anywhere in a hospital without seeing a TV from where you’re sitting. That’s why what goes on the TV is important. But before you throw any old thing on the screen, you should consider what the TV is for.

Waiting Room TVs vs Patient Room TVs

When deciding what to put on the TV, it’s important to recognize that the TVs in your patient rooms serve a different purpose than the TVs in your waiting rooms. Patient rooms are places where patients have a one-on-one experience with the TV. They can also be there for an extended period of time. That being said, it’s a no-brainer as to why cable is the preferred choice for patient rooms. The patient gets to control what’s on their TV. They are the primary audience of that television, and as such can choose the exact content they want to without upsetting anyone else.

Waiting room TVs are different. If you have a solution that works in your patient rooms, it’s likely not the best solution for your waiting rooms. The time spent waiting is usually less than in exam rooms, and the audience is different. The content on your TVs should reflect that.

Patients gathered in a waiting room aren’t there to watch TV like they would at home. They’re in a waiting room, waiting to be seen, or waiting for someone else to come back from treatment. Waiting room TVs are casual distractions to help pass the time. Patients neither have the time, nor the interest, to invest in shows or segments that run 30-60 minutes long. So why pay for something that people are ignoring? You can do better than cable, or a medical TV display for your waiting rooms.

IRTV: Better Waiting Room Television

It’s Relevant TV is television designed for waiting room settings. It’s short-form, family-friendly content is split into 40+ categories that you pick and choose from which people genuinely enjoy watching. Patients gathered in waiting rooms aren’t individually in control of the TV, or TVs there. The ability to have multiple programming types appearing on the screen, which helps the patients all find something they enjoy, and keeping the content a short, 2-3 minutes long is best as you can shift between many content types to please the greatest number of people.

So leave cable to the patient rooms, and explore how you can do better for your waiting room TVs with It’s Relevant TV.

 

What’s on Your TV?: The Risks of Cable & DirecTV for Waiting Rooms

If you’re a business owner, marketing professional, or someone in charge of visitor experience; and you don’t know what’s on your TV in your waiting areas, you may want to keep reading. This article will highlight some of the things that are appearing on your waiting room TV without you realizing it.

Why knowing what’s on your TV is Important.

Some people say “what you don’t know can’t hurt you,” but in reality, the exact opposite is true. In the case of your waiting room TV, not knowing what’s playing can come back to haunt you. It’s like leaving your garage door open for the day; you have no idea how many unwelcome squirrels, birds, and mice may have found their way inside. You might think you have the TV tuned to something safe, or family-friendly; but with cable, DirecTV or a medical service provider, you don’t know unless you’re there in person. Unless you’re in control of what’s on your TV, there’s really no telling what your visitors might be exposed to.

When Using Cable or DirecTV…

The News, Food Network, and channels like E! are the go-to standard for waiting room television. What is the purpose of choosing these channels? It’s usually just needing something to put on the TV. TVs are in waiting rooms because they’re a familiar distraction. They can reduce stress, and help pass the time; people put TVs in waiting rooms because they care about the comfort of their visitors. That is their intent, at least.

The news is often depressing, violent, and graphic. People in waiting areas don’t want to see how many people died in a shooting. They don’t want to see endless political commentary, graphic images of injured or fearful human beings, or a news story about something bad that happened close by. Nothing says “I’ll think twice about coming here next time” than a string of recent crimes in the area.

Channels like the Food Network, HGTV, and E! are tame by comparison, but no less important to keep in mind. Visitors have called these networks boring and frustrating. People have never been more sensitive to the smallest things than they are today; they’ve also never been more able to express those fleeting feelings of frustration over social media and online reviews. Something they saw on your TV, which has nothing to do with your business, could be the reason they go online and rant about their “bad experience”. As a result, you’ll lose potential customers who decide to go somewhere based on reviews.

It’s impossible to please 100% of the people 100% of the time, especially with services like cable or DirecTV. However waiting room TV software exists that gives you control over what’s on your TV; allowing you to cater to the interests of many, as opposed to few.

When Using Medical TV…

In the case of hospitals, clinics, or medical offices, sometimes what’s on the TV isn’t cable, but rather a looping medical display. These programs are detailed, informative, yet very often graphic, anxiety driving or depressing to waiting patients. Cross-sections of the human body, graphic imagery of a clogged artery, or a bold adventure down a 3D-rendered infected colon are not what visitors want to see. This is the sort of content that visitors are watching on your TV if you subscribe to medical waiting room television.

It’s gross, it’s unsettling, and if you’re lucky it’s not looping every 5 minutes. If this is going on in your waiting room, take a moment to sit in the chairs as if you were a patient. Watch the TV, and really consider if this sort of programming is actually improving visitor experience.

It’s Relevant TV, on your TV

“The needs of the many, outweigh the needs of the few.”

-Spock

The trick to successful waiting room TV programming is content; content that you control, which appeals to as many people as possible. A good TV display doesn’t loop. It should feature interesting videos that are family-friendly, and should be something you can trust to set it and forget it.

It’s Relevant TV is just that. It’s a custom TV network; one that you control. You pick which categories you think your visitors will enjoy, and IRTV does the rest; providing you with non-loopingfamily-friendly content that is short-form, meaning that chances are high that someone will see a program that interests them during the time they spend waiting.

It’s Relevant puts visitors in a good mood, that helps lead to a good experience, which turns into repeat business. We no longer live in an age where standard TV channels are the only thing that can go on a TV.

Do more for your business by doing more with your TV.

Top 5 Ways to Modernize Your Hospital & Waiting Rooms

Striving to modernize your hospital is an essential task, but it doesn’t have to be a difficult one. With a new age of technology that has given us countless innovative ways to improve our lives and businesses, figuring out where to begin may seem daunting; nevertheless, this article will explore the top 5 ways to bring your hospital into the 21st century.

Modernize your Hospital: Where to Begin?

Improving your hospital begins with improving patient experience, and patient experience begins in the waiting room. A comfortable, modern-style waiting room is the key to improving your hospital as a whole. The following 5 points will show you how you can achieve that goal:

5.) Forward Thinking:

Favoring progession, exploring innovative technologies, and investing in new ways of doing things is the first step towards bringing your hospital into the new age. First and foremost, it’s important to recognize that things change. Change can be difficult, but it’s a good thing. Keeping up with technology lets you keep up with your patients; by staying in the past, you’re disconnecting yourself from them. Do some research, explore your options, and see what’s out there!

4.) Communication & Productivity:

The ways in which we’re able to communicate with one another has evolved greatly over the years. When it comes to your hospital, improving the ways in which you’re able to communicate with patients, and staff, is a great step towards forward thinking.

In an evolving culture where emails are missed and ignored, hospitals are looking for new ways to communicate with their staff in places they’ll notice important messaging. At the same time, they’re exploring new ways to inform patients of important reminders, services they could be utilizing, and overall reasons to come back and improve their health and overall well-being. If you’re curious where to start, there’s no better way to get someone’s attention than the TV.

3.) Decour & Ambiance:

Never underestimate the power of interior decorating, because nothing leaves a lasting impression quite like a first impression. A few well-placed plants, some hanging portraits, and a TV, can make or break a waiting room. It’s all about atmosphere. Making sure there are decorative features to fill blank spaces, comfy chairs to sit in, no unsettling stains or holes in the wall, and something good on the TV; all of these are important factors to consider when modernizing your hospital.

2.) Patient Comfort:

Ensuring that patient comfort is up to par should come at no surprise, a good health center puts its patients first. Hearkening back to the idea that patient experience begins in the waiting room, it goes without saying that comfortability is closer to the top of the list.

The key is generating a positive experience that won’t leave patients feeling nervous, stressed out, or worse than they were when they arrived. There are many new and innovative ways to generate that kind of positive experience, but the most effective means is through your waiting room TV. The right TV service can make all the difference in the end. Finding one that works for you often means moving away from cable, boring slideshows, or unsettling medical content.

1.) Technology:

There’s no better way to modernize your hospital than modernizing your technology. This starts with the TVs in your waiting room. Not the TVs themselves, but what’s on them.

As many hospitals strive to keep up with patient demand, many are forgetting to bring their TVs the modern age – settling for an antiquated solution instead. Cable, and looping medical displays, are holding hospitals back when their TVs could be doing so much more for them and their patients. We’re no longer in an age where the only thing that can go on the TV is cable, and we’re well beyond needing to settle for cheap, all0medical-related content. Take some time to explore cable alternatives that are out there for hospitals to take advantage of, and see how you could improve your hospital.

Modernize your Hospital with It’s Relevant TV

Utilizing It’s Relevant TV is an easy step in the right direction to bring your hospital’s waiting room into the 21st century. A new and innovative approach to waiting room TVs, It’s Relevant provides hospitals with a custom TV network; one that you control. With content that is interesting, family-friendly, and spread across 40+ categories to pick and choose from – that generates a more welcoming environment, and gives patients a pleasant distraction as they wait for treatment.

It’s Relevant is forward thinking. It combines the best aspects of television and digital signage in order to deliver a final product which improves patient experience, and allows you to engage with them, and your staff, on levels otherwise impossible with cable TV, or medical TV displays. It’s also future-proof, because the service and technology evolves with the times.

Explore It’s Relevant TV, and see how it could transform your waiting room TVs.

Cable TV Deals in Your Zipcode

Finding the Cheapest Business Cable TV Rates

If you have a TV in your business, the first step is putting something on it, plain and simple. A blank TV screen gathers as much business as a rolling stone gathers moss. But whether it’s business or moss that you’re trying to gather, the stone needs to get rolling first. And getting started means choosing a provider…

Between service providers such as Comcast, Verizon FiOS, Time Warner, AT&T, and Mediacom, there are a number of cable subscriptions out there for businesses to take advantage of; each with their own perks, packages, and reasons for choosing them over a telephone company TV solution. So how do you choose? Most people go for what’s cheapest, but even if you start with the cheapest, the rates rise quick.

Is Cable TV Best for Business?

In short, NO. Depending on the type of business, the TV may be used for a number of different reasons. More often than not, a TV is in place for to offer visitors a comfortable distraction. Something to take their minds off of waiting. But in the end it all comes down to customer satisfaction. A satisfied customer and a better experience helps ensure future visits and more business.

In the end – you don’t want to settle. It isn’t a stretch of the imagination to envision business owners choosing to go with cable simply because It’s TV, and that TV goes on the TVBetter alternatives than cable exist – and there’s an option beyond basic cable and telephone company TV geared towards improving your business, and bottom lin

Making the TV Relevant to Your Business

It’s Relevant TV is a service that transforms televisions into tools that improve customer experience, and helps generate more revenue for your business. IRTV is a unique waiting room TV software that replaces cable television with short-form videos that streams directly from a vast library of content. Content that is family-friendly, arranged into categories to choose form based on the interests of visitors, and licensed for display in public.

It’s Relevant airs alongside your own original content, personal ads, or highlights you want people to see. The ability to showcase additional services, deals, and ongoing specials while visitors are watching the TV gives you a unique opportunity to inform them of things they might not have been aware of, which they’ll then come back for later.

Cut the Cable

Unlike cable, It’s Relevant TV is designed with businesses in mind. Cable is a flat expense, it’s a service that you pay for without any real return – whereas It’s Relevant TV represents a noticable ROI in the way of educating visitors on additional services. It’s all about getting people to come back more, and spend more – all the while creating a better experience.

Top 5 Cable Service Providers with the Most Coverage in the U.S.:
Verizon FiOS
Comcast/Xfinity
Time Warner
AT&T
Mediacom

It’s Relevant TV has full coverage across the Unites States. It is available wherever you have high speed internet (with as little as 0.5 Mbps download speeds – most businesses have 25-100Mbps speeds):

It's Relevant TV Service Availability Map
It’s Relevant TV Service Availability Map

 

 

 

 

 

 

 

 

 

Some of the top savings zip codes: 79936, 90011, 60629, 90650, 90201, 77084, 92335, 78521, 77449, 78572, 90250, 90280, 11226, 90805, 91331, 08701, 90044, 92336, 00926, 94565, 10467, 92683, 75052, 91342, 92704, 30044, 10025, 92503, 92804, 78577, 75217, 92376, 93307, 10456, 10002, 91911, 91744, 75070, 77036, 93722, 92345, 60618, 93033, 93550, 95076, 11230, 11368, 37013, 11373, 79912, 37211, 30043, 11206, 10453, 92154, 11355, 95823, 77479, 91706, 10458, 92553, 90706, 23464, 11212, 60617, 91709, 11214, 11219, 91910, 22193, 77429, 93535, 66062, 93257, 30349, 60647, 77584, 10452, 77573, 11377, 11207, 77494, 75211, 11234, 28269, 11235, 94544, 10029, 60625, 89110, 92509, 77083, 91335, 85364, 87121, 10468, 90255, 93065, 91710, 10462

Top 3 Risks to Avoid When Signing Waiting Room TV Contracts

Whether it’s cable/satellite tv, a digital signage service, or a custom TV network for your waiting room, you can always count on there being a contract that needs signing before you can get started. Contracts are a necessary tool for any subscription-based service. They outline the terms, conditions, and policies while solidifying the consent of everyone involved. But at the same time they can be tricky and require careful review.

How contracts and terms are structured might reveal something you didn’t notice about a service you’re signing into. This article will explore the top 3 risks to avoid before finalizing a contract for your waiting room TV.

1. Long-Term Contracts

The first red flag to identify are companies that lock you into long-term contracts. “Why is my waiting room TV service that just loops nature pictures all day requiring a 5 year contract?”

Plainly put: Because it’s boring. And the service provider knows it’s boring. They know you’re likely to get tired of the dull, repetitive service within a few days or weeks so they make it so you can’t back out of it. If you don’t like it, then chances are your visitors won’t like it as well.

In addition it’s important to realize that things change. A better TV service for your waiting room might come along tomorrow, so why prevent yourself from being able to use it by signing a contract today? If you’re stuck in a contract for the next few years, you’re forced to dwell on what could have been. A long-term contract usually means the provider is afraid you’ll back out on them, which speaks to their lack of confidence in their own service.

2. Poor Video/Image Content

A service with a great library of quality digital content for your waiting room TV can be difficult to find. Unless it’s Netflix, which is illegal to play in public, it isn’t likely to be chock full of interesting videos for people to see.

This is particularly true with medical TV displays that loop stress-inducing, and sometimes graphic medical videos. No one wants to see them. People also don’t want to see the same 10 videos repeating again and again while they wait. If it wasn’t interesting the first time, it certainly won’t be the 10th time it plays.

Don’t sign a contract until you’ve had the chance to really explore the service. Take time to see for yourself what visitors are going to see when they come in. If you’re curious about a particular waiting room TV software, look into scheduling a demo with the provider. The best bet is to get a risk-free pilot going- allowing you to put the service in place at your location, while having the flexibility to back out of the service if it doesn’t end up being as good as it sounded when you bought into it.

3. The “FREE” TV Service

A TV service for your waiting room that’s inexpensive is great, even better when it’s free. Not good enough? How about a free TV and a box of iPads? Better, right? Unfortunately no.

TV services aren’t free. If someone was giving out hundreds of free TVs and ipads without getting anything in return, he or she would be out of TVs, iPads, and probably a job. Everything has a cost – sometimes it just isn’t what you think. That TV on the wall you get for “free” will be full things you didn’t know you would be getting, like ads- even competitor ads. And those iPads, apart from being riddled with ads themselves, are also riddled with germs from a day’s worth of visitors handling them. Which in the case of a medical office may be unsanitary.

TV services that label themselves as “free” make their money selling ads to companies that want to sell their product. Which puts money in everyone else’s pocket but your own. There is truth to it being free, insofar as you aren’t being billed for the service. But it also isn’t making you any money and may be losing you business. Don’t fall for free.

Avoid the Risks with a Low-Cost TV Solution

It’s Relevant TV is a television network for businesses, designed with businesses in mind. IRTV provides waiting room TVs with programming and a digital signage app which transforms your TV into a tool that improves visitor experience. With It’s Relevant, you control what’s on – selecting from a list of 40+ categories, from a library of over half a million videos. And you don’t get ads from competitors or pharmaceutical companies that might harm your bottom line.

Everything is customizable, and can even be controlled from your computer, tablet or smartphone – anywhere, anytime. Visit It’s Relevant.com to schedule a demo to explore how It’s Relevant works and see if it’s a fit for your business.

Top 3 Customer Retention Strategies: Things You Should Be Considering

Customer retention is a vital part of any thriving business, but getting people who visit your business to come back can be hard. The start to a good customer retention strategy is as simple as putting yourself in their shoes. What does a visitor experience when he or she enters your business? What strategies are at work to make a it more welcoming place? This article will delve into the top 3 things to consider when coming up with strategies to nail those return visits.

Customer Retention Strategy #1:
A Good First Impression

You can spend all the marketing dollars you want on strategies to try and get people in the door; none of it matters if the first thing they see when they get there is something that will send them running for the hills. Never underestimate the power of a first impression. The first things that a visitor experiences within the first few minutes of being in your business are critical. What they see, how they’re treated, and the general vibes of the place are all factors that help determine whether or not you can count on that person coming back. For a more in-depth look into the factors that make or break a first impression, check out this article: Top 5 Factors to Enhance Your Business Environment.

Customer Retention Strategy #2:
Social Media

In the age of Facebook, Twitter, and Instagram, any business that doesn’t have a presence on social media is at a disadvantage. Social media keeps you connected to your customers when they are outside of your walls.

Getting visitors to follow you on social media platforms is a task in and of itself, and depending on the kind of business you have, it can be that much more difficult to get people interested in following. So what’s the trick? First, people need to be reminded that you exist on social media. This can be accomplished by printing pleas for followership on cards, shirts, and various other promotional items; but does that really convince people to follow you? You need to do more than just remind visitors to follow you on social media. You have to give them a good reason to follow you.

In truth, a good reason can’t be printed on a flier and handed out – it needs to be experienced. Visitors will follow you on social media when you show them what they get out of following you. Whether that thing is funny pictures, posts about hobbies they share, or even specials that give them a reason to come back – it’s all possible through social media.

Customer Retention Strategy #3:
Signage

Customers come back if they have a reason to. It’s your job as a business owner to educate them on why they should return.

Literature, brochures, and other types of signage are some of the classic business strategies for customer retention. Customers come back if they have a reason to. For good reason; it’s an effort to get the brand out there, and it can spruce up an otherwise blank waiting area. But relying on things like posters, or promotional items like pens and T-shirts to promote your brand doesn’t cut it. Posters go unnoticed. People throw out literature. And promotional items take up a lot of valuable space. The right approach to signage is investing in something people will notice, something that is informative, and something that doesn’t clutter up your storage space.

All-In-One Customer Retention Strategy: It’s Relevant TV

It’s Relevant TV is a custom TV network that makes for a great first impression, helps generate followers on social media, and gets your brand noticed.

First time, and even returning visitors are entertained by the engaging, and informative content. The videos get people to look at the TV; at which point they notice your brand, your messaging, and anything you want them to see. Strangely enough, the messaging that went unnoticed on posters gets noticed the TV. It’s Relevant TV also integrates with your social media accounts. Visitors are able to see recent posts from Facebook, Twitter, and Instagram directly on the TV in between content. This gives demonstrates the reasons for them to follow you, and then they do!

It’s Relevant TV is TV made for businesses and waiting areas. It’s affordable, customizable, easy-to-use, and improves visitor experienceand your bottom line. Visit: itsrelevant.com to explore a better alternative for your TV.

Top 5 Factors to Enhance Your Business Environment

Cultivating a welcoming business environment is instrumental to a successful business. There are a lot of elements that contribute to a setting that people will respond positively towards; even the smallest factors can make or break a visitor’s experience and influence a return visit. This article will explore the top 5 factors that will enhance your business environment.

Identifying the Elements of Your Everyday Business Environment

From the television on the wall, to the stereo speakers playing music – to the friendliness of the staff, and even the cleanliness of the rooms; no element is too small when it comes to its role in generating a welcoming atmosphere that visitors will enjoy. But why is each one important? How can you take control of the most important elements?

5. The Scent of the Setting

“In addition to being the sense most closely linked to memory, smell is also highly emotive.” – Fifth Sense: Psychology & Smell.  Scents, as well as anything having to do with the 5 senses, are the foundation of a lasting impression. The right scent can invoke memories, familiarity, and associations that make for a positive experience. As beneficial as a good smell can be, a bad scent can leave just as strong an impression – perhaps stronger in some cases.

4. The Music & Ambience

There’s nothing like fitting music playing in the background to make you feel welcome. It helps you take in and appreciate your surroundings a little more. Whether it’s the radio, or some simple sound ambience, a little music can help visitors relax, unwind, and put them in a more positive mindset – which is good for you, your business, and your bottom line.

3. Tidiness / Cleanliness of the Rooms

Never underestimate the power of a pristine and organized business environment. The skills that may ring in your ears from when your parents to tidy your room are the very same skills that can be applied when improving your business. Something as simple as making sure magazines are nicely stacked, or making sure chairs aren’t dirty or in bad shape goes a long way. In order to improve visitor satisfaction scores, keep everything neat and tidy – especially the restrooms. People love to write reviews about bad experiences, typically more than they’re compelled to write good reviews on sites like Yelp, or Google. Keep on top of appearances. Set small goals or daily checklists to cover each day so the business is left in a welcoming state for the next.

2. Staff Friendliness

It goes without saying that the friendliness, attitude, and people-skills of your employees contribute to one of the biggest factors that make up a successful business environment. A bad experience caused by someone you employ is a fast track to a bad Google or Yelp review. And worse, the review will stick there for the whole world to see a lot longer than their visit lasted. Aim to make your staff happy. If they are happy they will hopefully pass their happiness onto your visitors. Finding ways to celebrate your staff, or highlight their achievements, is a good way to boost workplace morale.

1. The TV on Your Wall

Possibly the most important, and certainly the most versatile tool available to business owners, is the TV. Whether it’s the news, some random channel, or just white noise, the familiar glow of a TV can go a long way. Familiarity is a fine foundation for a relaxing setting; when it comes to generating a positive business environment, nothing is more familiar than a television set. TVs are great, but what’s on those TVs matters more. Depending on which service you choose to run on your TV, you could be spending a lot without getting anything back.

It’s Relevant TV Helps Build a Better Business Environment

It’s Relevant TV creates custom TV networks that are designed for businesses. Instead of attention-demanding TV shows that run 30-60 minutes long, It’s Relevant plays short, 1-4 minute videos across a broad range of categories you choose from. People like a variety of different things, so there are a variety of different things on the TV for everyone to enjoy. The interesting, family-friendly content engages viewers and gets them looking at the TV.

With It’s Relevant TV, you’re able to reach the people who visit your business in ways that you simply can’t with cable. Unlike cable, It’s Relevant gives you control over what goes on the TV – which includes your own custom videos and messaging that you want people to see. The service allows you to upload as many personal videos, ads, and messages as you like; and played them in between and alongside our fun and engaing content.

Don’t settle for a TV subscription that gives nothing back. If you’re keen on building a better waiting environment, visit ItsRelevant.com.

IRTV: Top 5 Misconceptions About It’s Relevant TV

It’s Relevant TV is a lot of things, but there’s also a lot of things it isn’t. When it comes to what’s on your TV, separating fact from assumption is important to your business, and your bottom line. This article will address some of the common  misconceptions people have about IRTV.

1. IRTV is NOT a Looping Display

You might have seen “custom TV networks” that turn out to be nothing more than a short list of dry/boring videos that loop endlessly – It’s Relevant TV is not one of these networks. It’s Relevant works with content providers and pulls its ever-changing content from a library consisting of over half a million videos. These videos play seamlessly and can be mixed with your own content to for added customization. It is not a looping display that pretends to be TV.

2. IRTV is NOT Expensive

It’s Relevant TV is designed to make you money while costing less than the average business cable service. IRTV gets people to come back more, and spend more by educating visitors on additional services your business offers. It’s Relevant features space on the side for you to showcase any ads, reminders, or images that you want people to see. IRVT helps generate more revenue and repeat business each month by focusing on customer retention. Check out the ROI Calculator to see how much you could be generating each month with It’s Relevant.

3. IRTV is NOT Hard to Use

A TV channel for businesses that is fully customizable, allows you to manage content categories, integrate social media, and upload personal ads/videos for everyone to see has to be pretty complex, right? Not at all. It’s Relevant can be easily managed through virtually any phone, tablet or computer. The customization features are broken down into self-explanatory tabs that are straightforward, easy to navigate, and accessible anywhere.

4. IRTV is NOT Cable TV

Cable TV is an expense which gives nothing back, gives you no control beyond manually changing the channels, and is plagued with competitor ads that you’re literally paying for visitors to see. It’s Relevant is none of those things. And while each IRTV is a living, breathing, TV network – it isn’t cable. IRTV is a vital tool designed to improve visitor experience and improve your business in ways that cable can’t.

5. IRTV IS Worth Making the Switch

Change can be hard, but it’s worth exploring when that change can improve visitor experience, or help generate more revenue. People say “don’t fix what isn’t broken,” however staying the same forever can be just as bad. Being set in your ways might close doors to new, and innovative ideas your competitors will happily open, which is why it’s important to give it a look.

Top 5 Reasons a Free TV Service for your Waiting Room is Bad for your Medical Practice

Everyone knows the phrase “You get what you pay for,” and nothing is more enticing than something free – especially when it includes a TV for your business. Trying to get the most while spending the least is a sound business tactic. It makes sense to think that spending $0 for a service that you want in your  business is a win-win. But what’s the catch?

This article tackles the top 5 issues that come with free TV services and the ways it impacts your practice. If you’re already aware of the risks and you’re looking for a better alternative for your TV, then check out a custom television service we recommend that’s made for medical practices.

1. Who’s Paying For Your Free TV?

Contrary to what Sam Cooke was singing about in the 1920’s, the best things in life aren’t free. If someone approaches your business offering you a free TV service, it isn’t out of the goodness of their heart. It’s about business. You might not be paying any money for the service, but it does come at a cost. If the service provided isn’t getting their money from you, they’re getting it from someone else. That someone else is the one who ends up having the most control over what’s on your TV.

Advertisers pay for the messaging, so most of the content is there to benefit them – you have a lack of control over what your patients are seeing. If you’re not paying for your TV in money, you’re paying for it in other ways. The prospect of a free TV can be enticing, but don’t fall for it. There are better alternatives out there.

2. Free TV = A Bad Patient Experience

In a hospital, clinic, or medical office, a medical TV service that costs very little, or nothing at all, might seem like a great idea because it’s health-related and compliments the medical setting. But how does it make patients feel? Visitors might be there for health-related reasons, but that doesn’t mean it’s the sort of thing they want to watch while they wait. Graphic cross-sections of the human body, gross videos about clogged hearts or debilitating diseases, or even pharmaceutical ads for pills patients can purchase – however informative or well-intended these pieces are, it can make patients anxious or lead to an overall bad experience. The visit starts in the waiting room and you owe it to your patients to put something on the TV they will enjoy.

3. Poor/Limited Content

The content that comes with free services are often outdated, uninteresting, unsettling, or of poor quality. The providers of your free service pay as little as they can to procure cheap content that they can play over and over again forever. In the end you’re left with the bottom of the barrel, or the least amount of effort your provider has to put forward in order to hold up their end of the bargain. Don’t settle for this kind of service.

4. Updating Content…

If you’ve ever used a free TV service in your business or clinic, you might have experienced the frustration of waiting for the system to update. If you haven’t, then based on the previous sentence you could probably guess that it can take a very long time. Sad but true; in most cases, providers of free medical TV services are busy serving the clients that pay them, a.k.a. pharmaceutical companies that are advertising through their platform. As a free user, you rank lower on their list of priorities, and therefore updating your individual TV is often something they’ll “get around to doing,”… eventually.

5. Stolen Potential

Free TV services rob the potential your TV has to improve your practice, patient experience, and your bottom line. When you settle for a free service  you’re sacrificing the most effective tool for communicating with your visitors. A free TV and several hours of dry, looping content isn’t worth the expense of your patients’ comfort. It also isn’t worth the lost potential that your own controlled TV network can provide you with. Don’t short-change yourself.

A Service That Works For You & Your Practice

Instead of settling for one of these “free” services, utilize It’s Relevant TV – and for a small monthly fee you’ll have access to interesting content visitors will enjoy. You’ll have control over what’s on your TV, and you’ll see a real return on your investment. With It’s Relevant you control what messages patients see, getting them to come back for other reasons, ultimately raising your per-patient-revenue. Outside companies shouldn’t be the ones getting the most out of your business. Schedule a call or demo with It’s Relevant TV to learn more: http://www.itsrelevant.com/medical.