Top 3 Things to look for in your Waiting Room TV Software

If you’re reading this, then you’re probably interested in learning more about the different kinds of TV software available for waiting rooms in businesses, medical offices, and the like. As a business owner, manager, or owner of a practice, it can be hard to find time to sift through all the options out there. If you’d like to save time, check out It’s Relevant TV. It’s an all-inclusive TV software and TV program provider that can meet most needs.

If you’d like some more details, here are the Top 3 Things to look for in a quality waiting area TV program:

1. TV Software that is Engaging

Much like the Field of Dreams phrase: “If you build it, they will come,” if you hang a TV in your waiting room, people will look at it. Once they see it, you want them to continue to watch it, and that’s the tougher part. It’s important to have something on the TV they will enjoy. Owners like to put cable on their televisions, which is great if you’re at home. But in a business setting, or medical office the programs are too long and not as engaging.

Slideshows or industry-related looping displays suffer the same kind of problem. Simply put: They’re boring, and people aren’t going to watch them on the TV. You need waiting room TV programming that will catch people’s attention and give them a reason to keep looking. IRTV for waiting rooms is a tool that helps draw attention to your TV, and gets visitors to notice important messaging you want them to see.

2. TV Software that is Easy to Use

Waiting room TV programming that is difficult to use, set up, or manage, can be frustrating beyond words. TVs shouldn’t be difficult. Owners should be able to put something on the TV with as little effort as possible, while being able to walk away with the confidence it’s going to work without them constantly needing to come back and fix things. IRTV is the “set it and forget it” of waiting room TV software. Straightforward and easy-to-use, you’re able to customize and control every aspect of the service through our digital signage app; from your phone – regardless of where you are.

3. TV Software that is Inexpensive

The best waiting room TV software is one that doesn’t cost an arm and a leg. Cheap cable TV is the standard for many business owners, but in the end, you always get what you pay for. Monthly cable bills stack up, and if your cable subscription is nothing but a flat expense, consider an alternative that actually gives back.

IRTV brings a noticeable ROI to your business. The engaging content gets visitors watching the TV, while your messaging educates them on reasons to come back. The It’s Relevant ROI Calculator can show you just how much additional monthly revenue you can make if you switch.

It’s Relevant TV is All You Need

It’s Relevant TV is engaging, easy to use, and inexpensive. The short-form, family-friendly content informs, entertains, and gets people looking at the TV. Managing It’s Relevant is done through an easy-to-use control panel/app that is straightforward; and technical support is available at your convenience. Other services cost you money, It’s Relevant TV makes you money by getting people to come back more, and spend more.

Schedule a demo with It’s Relevant TV and discover how it can help improve your business.

Inexpensive Marketing For Your Businesses: Top 3 Things to Consider

Inexpensive marketing is possible, even on a shoestring budget – it’s all about knowing how to identify the ways to take advantage of what you already have available to you. The right strategy can make all the difference. This article will explore some of the top 3 things to consider when shopping for low budget marketing options. If you’re in the market for a business tool that’s inexpensive, improves visitor experience, and your bottom line – then check out this marketing program for your business TVs.

1.) Inexpensive Marketing: Internal vs External

Internal and external marketing are two sides of the same coin. Depending on your goals; what you’re trying to improve, who you’re trying to reach, or what you’re trying to promote, one can take priority over the other.

Marketing externally via billboards, TV commercials, or magazine ads, etc., can be effective, but can also be costly. If you’re working with a shoestring budget, every marketing dollar counts. Instead of investing only in new ways to promote what you do outside your business, use some of those precious dollars to improve what you do inside your business.

2.) Customer Retention vs Customer Acquisition

Identifying which of these two you’re trying to go after is a key part in determining how to execute your marketing budget. If you’re working with a low budget, then customer retention is probably the wiser option. It’s considerably easier, and more cost-effective, to get someone who’s already walked through your door to come back than it is to cast your line into the great unknown and hope somebody new bites. The people who visit your business have already experienced your service firsthand. When your marketing dollars are put towards improving the quality of their experience, you have a much higher chance at generating repeat business.

3.) Positive Experience = Repeat Business

If you believe in doing the most with the least, or if you’re forced to do the most with the least because of a low budget, then an inexpensive marketing strategy for your business that’s focused on improving visitor experience is a good idea.

A great place to start is trying to see through the eyes of your visitors. What do they see when they first enter? Is someone there to greet them, answer questions, or wait on them? Is there a lobby, or waiting area? Are there TVs? If so – is what’s on something people will enjoy? The first things people experience in your business determines their first impression. When you build a comfortable, welcoming environment, visitors remember that. The smallest things can make all the difference. Do more for your business by doing more for your visitors.

It’s Relevant TV is Inexpensive Marketing

It’s Relevant TV is an inexpensive marketing tool that improves customer experience and helps generate more monthly revenue by getting visitors to come back more and spend more. Learn more about the service at itsrelevant.com or schedule a free consultation to get an online tour and learn more.

Apple TV Digital Signage: An App for Medical Offices and More

Digital signage remains one of the most effective marketing tools for medical offices to take advantage of, and your Apple TV is the perfect platform for a custom digital signage solution that more and more practices across the country are getting excited about.

Getting the Most from Your Apple TV

TV + Technology = new ways to explore creating a better experience for visitors. If you have an Apple TV for your office, or are looking to get one, you need something to put on it.

Getting the most out of your Apple TV means finding a balance between showing your messaging and showing video content. Most people searching for digital signage are assuming people will want to watch their digital messages at length. The reality is most people will quickly tune out if they don’t see something interesting on the TV. So how can you get some great content? DirecTV is an option with Apple TV, but cable just isn’t for waiting rooms. It’s for home settings. 30-60 minute television shows just end up being white noise in medical offices. You’d be paying for something people are ignoring when they could be seeing your messaging.

Apple TV has lots of television apps that let you stream Netflix, Hulu, and other popular services. If you’re using one of these  in your waiting room however you may find yourself in trouble. Remember: showing these channels in a public setting is illegal. You can’t do it. Not without putting your business at risk. Too many offices put Movie/TV DVDs or Netflix-like services on their TVs without realizing they are violating the licensing rights. This can make you a target for legal action. You can read more about the risks of using services like Netflix in your waiting room here.

With DirecTV Now, DVDs, Netflix, and Hulu out of the question, what else is there?

A Better Digital Signage Solution

It’s Relevant TV, available on Apple TV’s App Store, is steadily becoming the go-to for Urgent Care Centers, Dentists, and Medical Offices across the country. It’s Relevant TV combines the best aspects of television with digital signage by featuring a library of over half a million videos that can play alongside your custom messaging. All videos are short-form, family-friendly, and can really improve patient experience. Divided into 40+ categories, there’s something for everyone to enjoy – giving your practice something unique.

IRTV content puts people in a good mood, which is the perfect time to expose them to your brand. By showcasing ads on the side, you can educate patients on additional services you provide, getting people to come back more, share more, and ultimately bring more revenue to your office.

It’s Relevant is fully customizable, inexpensive, engaging, and easy to use. Find out more and schedule a demo at: http://www.itsrelevant.com

Turning Off Politics: A New TV Trend in Gyms & Fitness Centers

Gyms and fitness centers across the country are reconsidering what’s on their TVs. In the midst of a hostile and tense political climate TV channels are being scrutinized. Gym-goers are there to get fit, work through stress, and feel good about themselves. The TV programs get in the way.

The Effect of News and Politics in Gyms

It’s not hard to see why managers are banning news and politics in gyms across the country. Tensions are at an all-time high on both sides to the point where some gyms have hung signs asking visitors to check politics at the door. Networks like CNN, FOX, MSNBC, and CNBC broadcast political news, controversial stories, and coverage that creates a negative workout environment.

Gyms and fitness centers strive to provide visitors with a comfortable enviroment, while accommodating as many people as possible. This is hard to maintain when the TV content is generating fights between visitors! Business owners want to avoid fostering bad impressions, and violent situations.

Cutting Out the Negative Content

In an effort to combat the all the negative content streaming through their locations, gym and fitness center owners across the country are opting to remove cable news channels from their TVs. Life Time Fitness and the YMCA are just two examples of well known locations taking part in the crack down.

This news story from Fox 5 DC details their recent efforts:

“We made the decision to remove cable news channels from the large TV screens in the cardio and fitness floor areas at the start of 2018. This was based on many member requests received over time across the country, and in keeping with our overall healthy way of life philosophy and commitment to provide family oriented environments free of consistently negative or politically charged content.”

-Life Time Fitness

The decision to cut out these networks has often been in response to actual members speaking up. Requesting about removing news and political commentaries are becoming more common.

Life Time Fitness isn’t alone in this trend – for similar reasons, the YMCA pulled their 24-hour cable news programs off their TVs after visitors got into fights over politics that disrupted an otherwise peaceful community. But as tensions in politics remain what they are, and news coverage consists of negative stories, more and more gyms and fitness centers are breaking away from cable news channels and exploring new TV solutions.

It’s Relevant TV Removes the Bad, While Keeping the Good

It’s Relevant TV is a living network that features content from a vast library of over half a million videos.  With 40+ categories of content, the TV is easily catered to who’s watching. All programs are screened, and certified as family-friendly. This ensures that the content is safe for all audiences. Beyond the active reviewing, IRTV allows each business to place further filters on the TV shows they show. This allows each location to block out content types and even keywords.

It’s Relevant is fully customizable. Clients have the ability to upload their own videos, pictures, and messages.  Easy to use – the service also allows you to connect to your social media accounts. This lets you showcase recent Facebook, Twitter, and Instagram posts for visitors and members to see. In the end, It’s Relevant is a platform that gives you control over what’s on your TV, and gets people exited about your brand.

For more information on IRTV please visit: www.itsrelevant.com.

Business Owners: Top 3 Ways To Put Custom Videos on the TV

So you’ve got a business, and you’ve got a TV in that business – what’s more, you have an important descision to make; choosing what goes on your TV. Far too often people get a TV and throw cable on it without so much as a second thought – and that’s understandable. Cable is the norm, it’s what we’re used to. “TV goes on the TV” – plain and simple. While that may be all well and good for your home, what about your business?

When it comes to business settings, basic cable fills in a blank screen and does little else than stick you with costly cable bills. Unless it’s a sports bar, people aren’t coming to your business to watch TV – so why bog yourself down with the cost of a cable subscription when there are less expensive, and more suitable alternatives? Alternatives geared towards benefiting you, and your business.

If you’re willing and innovative you might consider putting together some videos of your own, featuring highlights of your business to fill in that blank TV screen. You may even create a scrolling slideshow of pictures to showcase things you want visitors to see. Both are certainly less expensive than cable, but where do you begin?

We’ve got the top 3 easiest ways of getting videos on your TV, along with the pros and cons of each.

#3 – USB/Thumb Drive

A USB drive is possibly the most common means of uploading custom videos to modern TVs. It is certainly one that is fairly easy to use/learn. Not all TVs support video playback from a USB drive – if your TV does, then it’s a great and easy way to loop photos or videos on your TV. Most TVs that support USBs will require that your video be in MP4 Format. From there – it’s just a simple matter of:

+ Plugging the USB into the TV.

+ Accessing your TV’s menu.

+ Selecting a playback mode that suits you.

PROS: USBs are cheap and fairly easy to update. You’re able to upload your custom videos and set them to play accordingly for the benefit and enjoyment of your visitors.

CONS: USBs lack versatility, and they can become boring and repetitive. Additionally, USBs can’t be updated from afar – requiring the device to be removed and updated manually on each TV.

#2 – Computer Hookup

Perhaps less common, but no less useful, is streaming videos and slideshows directly from a computer hooked up to your TV. This method works just about the same as using a USB drive, except the equipment is larger and harder to hide.

PROS: Using a computer has the added benefit of being able to manage your videos on the device it’s being directly streamed from. Computers are more powerful than USB drives and generally more flexible.

CONS: If you don’t have a computer laying around to stream your videos, going out and getting one can be expensive. There’s also the issue of having an unsightly computer in view of your TV. If there isn’t a tech closet to store it in, a computer can easily turn into an eyesore.

#1 – It’s Relevant TV

Last but not least, there’s It’s Relevant TV. IRTV combines television programming with digital messaging that’s easy to use and updates automatically. It takes the best of the first 2 options, adding flexibility and control while bringing in outside content that is attractive to customers.

PROS: It’s Relevant TV provides over half a million licensed TV episodes straight to your TV. All of the content is family friendly, updated hourly, and arranged into categories for you to choose from. It’s Relevant gives you the ability to mix in your own content with interesting TV programs, making it more appealing and engaging to visitors. The service is easy to use, with a set it and forget it kind of feel. Everything can be controlled and uploaded from your phone through our It’s Relevant TV app – making it a unique service unlike anything else out there.

CONS: It’s Relevant TV is a service with a monthly fee – however it is intended to be less expensive than what it costs to run basic cable. It’s designed to bring a real ROI to your business through your TV. IRTV has put together an ROI Calculator that you can use to calculate how much of a return they might expect to see from using the service.

Change can be Hard. But It’s Worth it for Your Business.

“The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

-Socrates

Hesitant to Change Your TV Service? You’re not Alone.

Services like cable and satellite are bought and subscribed to as early as the point of purchasing a TV. From there on out, one’s choice of provider tends to adopt a Set It & Forget It sort of mentality. You’re comfortable with what you have, you don’t ever think to replace it, and you’re “happy with it.

But what does “happy” mean here? Are you excited? Does it help your business every day? Or is saying you are “happy” more like a nice way of saying that you’re settling for what you currently have because the alternative is something unfamiliar. Very few business and offices really LOVE or even LIKE the TV service they subscribe to.

Many of our clients hesitated at first to change from away from the TV service they had. Reasons included many false assumptions like needing to schedule an installation, reading long contracts, or having to make phone calls. These can all be avoided.

The single worst feedback we’ve heard is that some business owners don’t care about what’s on their TVs!  Even if you don’t care, your customers DO! If you care about them, it’s worth considering what you put in front of them. Our clients find their visitors enjoy the programming more, complain far less, and leave better educated about their business. This can lead to a real return on investment from your TV. On top of the benefits, it’s also quite easy to make the switch. The installation is simple and doesn’t require scheduling an “appointment window”. You can install it yourself in under 5 minutes.

Why Fix what isn’t Broken?

Business owners and office managers should not settle. If there is something that is better and most cost-effective for our businesses we should explore it.

People tend to favor what’s familiar to them, pure and simple. That’s because with familiarity comes a sense of trust, reliance, and security. While there isn’t anything wrong with this, it can leave you blind to alternatives better suited for your needs. It’s less about fixing something that isn’t broken, and more about upgrading to better options.

airplane-open-seats-1

 

 

 

 

 

 

 

 

 

If you were in an airplane, squished in between two people for a flight, and were given the opportunity to sit in a set of seats completely open next to you, would you move? Of course you would! Your seat may not be broken, but it’s just not as comfortable as the open seats will be. The better option is worth taking, and the sooner you make the decision to move the more time you have to enjoy the results of the change.

Fit Your Business with something Made for Business

It’s Relevant TV is a cable alternative that’s designed for the business setting. It compliments the brief time that people are exposed to the TV and is tailored to the casual attention span of your visitors. It’s Relevant’s short-form content is easy to watch. And the diverse library of content gives your business enough categories to choose from, to be relevant to as many people possible.

Why It’s Relevant TV?

With It’s Relevant in the picture, you’re able to explore the ways in which your TV can be used to transform your business. Beyond short-form content that’s family-friendly, IRTV allows you to expose visitors to your social media and educate them about the services you provide. They become interested and engaged, come back more, and spend more on each visit. That’s where It’s Relevant TV excels. It’s built specifically for you, and it’s designed to MAKE your business money.

Generally speaking, when you see something new that you’re interested in, you look into it for more details. You take a closer look in order to see if it’s better or worse than what you currently have, and in the end chose whether or not to replace the old with the new. If you operate a business, office or public space with a TV take a few minutes to explore It’s Relevant TV. You can reach out to the staff for a personalized presentation by calling 855-ITS-RELE or emailing support {at} itsrelevant.com.

 

Triple Play from Cable TV = Big Strikeout for Businesses

Don’t TRIPLE PAY for TV Services in Your Business

Cable bills are a growing concern for businesses. If you’re like many of the other business owners in the country, you’re tired of it. How often do we hear about a new “promotional offer” for a “triple play” that gives us TV, internet, and phone with a great rate? And the rate is great – until the initial period ends and the bills go up. At that point it’s nearly impossible to get them back down. In fact, over time they triple for many. You thought you had a triple play when in reality it just became a triple PAY.

Whether you are looking for discounted rates with Optimum, Comcast, Time Warner, Xfinity, Charter, Cox Communications, Bright House, Cable One, RCN or Mediacom, it’s the value that’s missing from all of the business TV offerings.

Cable’s problem isn’t just the cost, it’s the lack of VALUE.

We compared the rates among many of the top cable companies offering service to businesses. The average customer we work with pays between $300 to $700 a month on their cable subscription services. Cable won’t compete with itself, which has left us with cable monopolies across the country forcing these high rates. In the end, that’s not just unaffordable for many, it’s unpredictable and gives nothing back to your business.

Regardless of how much your business’ cable bill is costing you – in all likelihood you’re missing a real return. TV has always been seen as a utility. At It’s Relevant, we see it as an investment. Instead of just paying for programming to distract your customers, we would encourage you to draw their attention to content that will grow your business.

Triple Play Cable TV Cut Cost

The Cable TV Alternative for Businesses

It’s Relevant TV has developed a service that draws the attention of your customers and directs their focus to the things that make you more money. Services that they might not have been aware of, special deals or offers, and even local events. All of these things can be promoted on your TV with It’s Relevant, allowing you to get closer to visitors.

 

 

 

Controlling Multiple TVs Across Your Business or Organization

Easy to Manage One or Multiple Business TV Screens

Do you have a business or practice with more than one location? Many managers, franchise owners and practice managers have found it to be increasingly difficult to get a consistent message out to multiple locations.

Printing and distributing fliers or emailing announcements often get overlooked and are hard to police. We’ve found that being able to put the messaging up directly is the best way. But how can you control all of your TVs from one place? It’s Relevant TV makes it easy.

iPhone X (iPhone 10) - Home Screen
iPhone X (Apple iPhone 10)

It’s as easy as accessing logging in to the website or free iPhone/iPad app and selecting what you want to have shown on your screens. The settings can be updated 24/7 from anywhere.

You can control one or multiple screens at once. This gives national brands dual level control. You can design ads, mix in images, change your social media preferences, and upload videos of your own. And best of all, the messages you distribute get seen! They garner more attention by being mixed with TV programs your customers want to watch.

It’s your TV, make it work for you!

It’s Relevant features more than just TV content. Custom messaging and weather from each location’s zip code are easily added and managed. The service gives you the ability to reach out to visitors in ways you can’t with basic cable. IRTV can be linked to your social media feeds, showcasing your most recent posts on Facebook, Twitter, and Instagram.

It’s Relevant TV’s platform boasts a number of features that make the digital signage/video service an invaluable tool for businesses. Its library of 500,000+ short-form content licensed for public display is the largest of its kind, with the videos are spread across 40+ categories – allowing you to customize your waiting room TVs in ways that just aren’t possible with basic cable. One might expect a system as innovative as IRTV to be complicated, or run the risk of being too confusing to operate – but it’s easy!

You’re Always in Control

One of It’s Relevant’s most handy features, is Competetive Ad Block®. Competetive Ad Block® does what it says, it blocks competitive ads from showing up on your TV. With it in place, you never run the risk of people in your business seeing an ad for a “better” or more enticing deal across the street. Businesses that settle for basic cable have no control over outside messaging.

The most valued feature of It’s Relevant TV is the free ad space which allows you to expose visitors to your brand and promotions. Between, and during videos, you have the option to showcase your brand on the side of the screen and inform visitors of any services or specials you want them to see. New products and services, catering, limited-time offers, members rewards, or even staff highlights, are just a few of the things you can promote.

It’s Relevant TV is found in restaurants, medical offices, malls, retailers, sports arenas, car dealerships, pharmacies, salons, spas and more.

Medical Office TV – Where Waiting Presents an Opportunity

It’s Relevant has been working with urgent cares, dentists, and medical offices across the country in order to improve patient experience by doing more with the TVs in their waiting rooms. When it comes to medical offices there aren’t a lot of television options for waiting rooms, and any practice that strives to put patients first will often invest in a waiting area TV service of some kind.

Choosing the Right Service.

Medical lobby TVs should never settle for basic cable. Between the dwell time of patients, and the amount of people that come in and out of the office on any given day, there’s a lot of opportunities to expose them to your brand, services, and reasons for them to come back – none of which is taken advantage of when cable is in the picture. Digital sinage software like It’s Relevant TV gives you the freedom to customize the TV in your waiting room, and is the ideal service when trying to make your waiting room more inviting.

Why the TV?

TVs are a great way to engage with people because you don’t have to tell someone to look at the screen for them to notice what’s on. With TVs being as prevalent as they are, people are used to watching them. Televisions are familiar and catch the eye better than posters, banners, or signs ever could.

Patients wait in waiting rooms. Hence the namesake. They wait to be seen and the wait can be a long one. During that time, if there is a TV present in the room then it’s fair game to assume that someone is going to look at it at some point. This is your prime opportunity.  As they watch and you have their attention, you can be messaging to them.

What’s on the TV?

In the case of waiting rooms, the TVs we have seen are most often tuned to the news or some light programming with the patients’ comfort in mind. In practice this is a good gesture. However, in an age of rising technology, there exists an alternative. You can still offer patients comfort, but bring more for your practice at the same time.

It’s Relevant TV offers more than cable.

Cable is great for use at home. The programming that airs on television is intended for the comfort of living rooms where people sit down with the vested interest of watching TV. With the exception of the news, the average runtime of content on TV ranges from 30-60 minutes with an engaging plot or storyline. People in waiting rooms aren’t there to watch these shows. It doesn’t fit with the structure of a waiting room, whereas It’s Relevant’s TV’s short-form content is designed with the brief waiting period of patients in mind. IRTV provides short-form shows that are engaging and informative. They are the sort of thing you can walk away from with something interesting to talk about.

Free TV Services: What’s the Real Cost to a Medical Office or Business?

“There’s no such thing as a free lunch”
and there’s no such thing as a free TV service.

Nothing is free, including TV

If you’re using a TV service or platform that’s free, sooner or later you’re going to feel the cost of it – even if you didn’t put a single cent down. Even a homemade slideshow, or video that only cost the time it took to make it can bring detriment in the long run. The structure of such a video or slideshow may stand out as unprofessional and tacky and do more harm than good.

What’s the Cost of TV?
Cost runs a little deeper than money. The initial cost of cable, for example, might be a some-hundred dollar subscription for an inclusive package – but that’s not all there is to it. There are many hidden costs of running cable in your business. The lack of program control, contributing to visitor anxiety or showing competitor ads all can harm your business.

Everything has a cost, but not everything has a strong level of return. Cable is an expense that gives nothing back. Industry-specific TV providers, like the ones often seen in medical offices, benefit pharmaceutical companies while showcasing drug ads and medical information that tends to raise anxiety among patients.

What’s the alternative?

You can do better than free. Business owners are moving away from paying for TV as a utility, and are instead putting It’s Relevant TV in place to generate revenue from their TVs.

It’s Relevant is an alternative to cable that is less expensive, gives you control over what appears on your TV, and is comprised of short-form content that’s family-friendly and structured with business settings in mind. The service gives you access to a living TV network, not a loop or slideshow, that pulls videos from a vast library of licensed TV programs. It’s interesting and fun.

The IRTV platform generates new revenue by promoting additional services, specials, and events that people might not have been aware of. The service represents a significant return on investment (ROI), and is focused on customer retention – getting customers to spend more, and come back more often. So while there is a monthly subscription cost, the value and benefits far outweigh it.

For a personal look into how It’s Relevant can draw in more business for your business, check out our ROI Calculator and see for yourself how much of a return you can expect from our service.