Introducing Trump Block from It’s Relevant TV

“April showers bring May flowers, but what does It’s Relevant bring?”
“TRUMP BLOCK”

It’s the beginning of April, and normally that’s free range for April Fools shenanigans, but we’re not kidding here. TRUMP BLOCK from It’s Relevant TV is actually a thing, and it can improve your business.

President Donald Trump: Like him or hate him, it doesn’t matter.

There’s so much coverage on Donald Trump that you can’t go an hour without hearing his name, even if you’re nowhere close to a TV or smartphone. At some point, enough is enough. Hopefully you haven’t gotten this far, sighed at the sight of another Trump article, and are currently making your way over to the X… WAIT- trust me, keep reading.

From the makers of Competitive Ad Block®, which blocks out competitors’ ads in order to prevent loss of business, comes a tool designed with that same spirit in mind: Trump Block. With Trump Block, you’ll do just that, block all coverage on Donald Trump. The good and the bad.

Trump Block isn’t Anti-Trump, it’s Pro-Business

A respectable business model puts its customers first, and It’s Relevant designed Trump Block with the customer’s comfort in mind. It doesn’t matter if you personally like him or not. The question is what affect does TV coverage of him have on the attitude of people in your place of business. Sure, people that didn’t support him during the election don’t want to see him – but we’ve also found that the people who did support him are also frustrated by the overwhelmingly negative coverage and would prefer not to see it.

So why drag him into your business?

TVs are a great way to keep your customers informed or entertained, and most business owners we’ve spoken with have said just that. However, the double-edged cost of this convenience comes to light when something like the 2016 election happens. A story so all-encompassing that coverage on the subject saturates the news – and even bleeds into talkshows, comedies, and pop culture.

n-TRUMP-WWE-628x314

116481-078What was once meant to be informative and interesting becomes annoying, and frustrating. And when that something is as big as Donald Trump, you can’t escape it. It’s there when you get coffee in the morning. It’s there when you’re passing stores in the street. It’s on the radio when you go to work, and it could even be in the office itself.

Your customers’ moods matter.

Put simply, your customers are likely tired of the Trump coverage. Seeing him on TV, hearing his voice, and even hearing his name can disrupt the moods of people and remove them from a purchasing or relaxed mindset. So why not block it out? Whether it’s the TV in a restaurant, waiting room, lobby or employee lounge- enough is enough. Don’t let the endless coverage take its toll on your business. Contact It’s Relevant TV to learn more.

It’s Relevant TV
203-588-1689
support@itsrelevant.com

It’s Relevant TV is uniquely designed to bring your business up-to-date television programming that focuses on the interests of your customers. Business owners have control over what types of programs are shown and are able to filter out any topics or keywords that they feel may hurt their business environment.

Dentist Offices: Playing the Waiting Game

“The waiting, is the hardest part…”

-Tom Petty and the Heartbreakers

You don’t need to appreciate classic rock to agree that waiting rooms take their toll on more than just time. We’ve all been there, the rows of padded chairs with wooden armrests, the piles of magazines, the TV, and the plant in the corner that may or may not be plastic. It’s these elements, and more, that make up the traditionally dull waiting room experience we know so well.

Empty Medical Waiting Room with Chairs
Empty Medical Waiting Room with Chairs

But does it have to be dull?

Sure enough, plenty of businesses and offices work hard figuring out how to make a waiting room more inviting, and put forth a lot of effort into improving their lobbies for their clients. But no matter where you go, whenever you end up having to wait for more than a few minutes you’ll likely see a TV.

And there’s a reason for that. TVs are an effective distraction. TVs draw people’s attention, and they’re a familiar element that we’re used to looking at on a daily basis – providing a quiet atmosphere with the comfort and white noise of what’s on. While televisions are great in that respect, there are many reasons that cable and satellite TV are not the best options for your office.

When you’re waiting to be seen by someone, you aren’t necessarily invested in a long program when you’re expecting to miss some, or most of it, as soon as you’re called away. And in the case of having the TV turned to any one station or giving visitors control over the remote, with a waiting room full of people it’s impossible to cater to them all and it’s likely that someone is going to get alienated.

So what’s a business owner to do about that?

It’s Relevant TV for Dentists and It’s Relevant TV for Medical Offices work to address those issues and more. Each custom TV network airs original content pulled from a vast library of categories tailored specifically for the practice it’s in. The segments run for two and a half minutes on average – meaning they’re brief enough to cater to an audience with limited focus, and the categories are varied enough that everyone is bound to see something that interests them on some level.

IRTV compliments an atmosphere in which people are looking for a distraction and aren’t there to be entertained. Going beyond aired content, the service can also be used to reach out to those people in waiting. Posts, photos, and even videos from your social media can be uploaded and played for visitors to see.

Whether you’re introducing your staff, highlighting local events, or even showcasing other services your business provides; it’s worth taking a look at: It’s Relevant TV.

 

Dental Education Through TV: Brushing Up on Hygiene

“Brush your teeth twice a day, for two minutes. Once in the morning, and again before bedtime. And don’t forget to floss…”

– Every Dentist & Mother

The words every kid grows up hearing a thousand times. The very same words people often seem to forget despite the constant reminders. How is it that kids, and even some adults, throw oral hygiene out the window and neglect this most basic routine?

Cartoon tooth character thumbs up to clean teeth clipart

It all comes down to delivery. Good oral hygiene starts at home, and extends to the dentist’s office. From parents passing on good habits to their kids to dentists educating them on proper dental care. But how do you do it? How do you get the message across and stress the importance of taking care of your teeth? Aside from the words we all know, dentists use a number of aids to educate patients.

Post-visit, your dentist might sit with you one-on-one and go over the proper ways to brush your teeth. They might ask what kind of toothbrush, or brand of toothpaste you’re using, if you’re flossing, etc; maybe they even pull out that big pair of plastic teeth. Some dentists even hand out brochures on dental care or have them available in the lobby for all to see. And in this age of technology, you might even find blogs written by the dentists you visit.

But how effective is that in the long run?
Are patients seeing your content?

Reaching the patients is the key

Without being able to reach patients effectively you can’t pass on whatever it is you’re trying to say.  It’s Relevant TV provides a unique and alternative solution to this problem…

dental-tv-custom-marketing-platform

Offices, waiting rooms, and even operatories, are often equipped with a television.  Dentists’ TVs are usually tuned into something like the news, weather, or a talk show for white noise or casual comfort. In short, a custom Dental TV can run those same kinds of programs for less than it costs to run basic cable – and do more for your practice at the same time. With It’s Relevant, you can not only air those key channels, you can run original content you yourself produced and show it to the world.

Have a video introducing your doctors, or staff? A lovely office tour of the practice featured on your website? You could have that aired on your waiting room’s television – as well as any promotions or events you want to share with your patients. Connect with them, and present a more welcoming experience through a dental television network.

So going back to oral hygiene and getting the message across, how is TV a better platform for this? The answer is pretty straightforward, people watch TV. They watch it, and they pay attention to it – sometimes moreso than face to face.

TV has a lasting impact

Speaking from my own personal experiences, I recall a time years ago when I was young and my mother was bringing me to a new dentist. And in her motherly attempt to relieve me of anxiety, she casually mentioned that the dentist I was going to see “Has a TV in his office, so you can watch it during the visit.”

The comfort and distraction that the TV provided turned an otherwise dreadful experience into something less so, which is precisely why it was there in the first place, and are often found in waiting rooms and operatories today.

As a kid, or even an adult, that period of time in which you are at the dentist, you are always looking for something to take your mind off of what’s going on. The patient is invested, and focused – and can be entertained and informed with the programs you choose to put on the TV.

If you’d like to create a better environment for your patients, and connect with them more, it can be as simple as changing the channel on your TV. Schedule a free consultation with one of our TV experts to help reach your goals. You can call 203-588-0994 or email: sales{at}itsrelevant.com to set up a conversation.

 

Waiting Room Makeover: Controlled By an iPhone App?

It can take a long time to create a waiting room environment that you are 100% happy with for your visitors. You want people to feel comfortable, to be entertained, and also to be informed about all you have to offer. Buying thousands of dollars of furniture, changing the lighting, updating music and even creating the scents are some of the ways businesses and professionals are altering their environments. But what if there were an easier way to transform your space? And what if major changes could be made inexpensively from a smartphone app? It sounds like a fantasy, but it is now a reality.

The Easy & Inexpensive Solution

Televisions are the focal point of most waiting areas, but until now there was no way strategically integrate one in your environment. Introducing: It’s Relevant TV for iOS. Businesses and their employees can now personalize and control the content displayed on their televisions directly from their iPhones. The new application paired with a $99/month subscription allow professionals to take control. Ideal for hospitality businesses including medical offices, hotels, restaurants, and sports arenas, It’s Relevant TV helps businesses easily take control of the programming displayed on their televisions, while influencing visitor satisfaction, purchasing decisions and social media followership.

It's Relevant TV in a Restaurant“It’s Relevant TV does exactly what our name says. We empower business owners to control the TVs and make the programming relevant to their customers,” said Jonathan Krackehl, CEO of It’s Relevant TV. Waiting is a part of any service business, but it doesn’t have be a point of frustration for yours.  “Up until now most businesses have done one of two things: Either they chose a cable television station loosely relevant to their business, or they displayed a video or image loop that became redundant after a couple repetitions.”

Making the “Wait” Less of a “Weight” on Your Visitors

Medical Office Custom TV Solution
Medical Office Custom TV Solution

The company, Software Advice, asked more than 5-thousand people to rate how they felt about wait times. 64% said the wait would be more bearable with a TV in the waiting room. Participants in the study chose television over free food and beverages and even access to WiFi. “ TV that shows interesting content alongside a business’ messaging makes both the customers and the business happier,” according to Krackehl.

What Can You Control?

It’s Relevant TV provides simple controls for all aspects of their screen displays.  It is simple for you to chose the video content that is relevant to your customers. The company’s experienced editors compile diverse, timely and interesting content and organize it into 40+ categories, ranging from general health, travel, business, kids shows, fashion, sports, comedy, cooking and non- controversial news. Business owners, administrators and facility managers using the service for display, simply choose the categories that match their vistors’ interests most.

Becker’s Hospital Review reports the average wait time nationwide is now more than 15 minutes. Most TV shows last much longer and start at the top and bottom of the hour. IRTV segments are current, timely, engaging and never run more 4 minutes in length. All of the videos are subtitled so even if you prefer a quieter setting people can still enjoy the programming.

iPhone App to Create Custom TV with Wireless Ad Uploading
It’s Relevant TV Ad Builder, Inside the It’s Relevant TV iOS App

In addition to controling the video content, users also control a suite of digital messaging. The app includes an ad builder that allows the user to take a photo, add text and even a QR code before setting it live alongside the TV programming on their screen(s). Users can also control the syndication of their Facebook, Twitter and Instagram accounts. With full screen features, It’s Relevant TV displays the user’s most recent posts automatically.  It’s Relevant also offers a 5-day weather forecast based on the user’s zip code

Free App Download

It’s Relevant TV for iOS is free for It’s Relevant TV customers. The application includes a demonstration video, accessible upon download. Click Here to access the application on the iTunes Store.