Looking for the best dental videos to show your patients? They can be very helpful in describing procedures and new technologies. Dental education videos are often the go-to for dentists who are thinking of putting something other than cable on their TV; but are they really the best thing to put in front of your patients? Probably not.
This article highlights the choices dentists have, along with the advantages and disadvantages that come with the different options that are out there.
What is your Waiting Room TV for?
In order to understand what the best dental videos for patients are, it’s important to reexamine the purpose showing them serves; or the purpose you want it to serve. A good dental practice has a TV in its waiting room and exam rooms for the sake, and comfort, of its patients. A wise dental practice has a TV in place to educate and inform patients on oral hygiene, and good dental habits. Regardless of which of the two approaches you favor; both come with a catch.
If you’re reading this, you probably already know the downside to playing regular old TV content; it can be boring, uncontrolled, and doesn’t serve your practice. Having cable TV available for patients to watch during their wait and/or treatment is a sound notion; but in the end, you’re paying for a monthly bill that is under-utilized. As a result, you miss out on opportunities to promote your brand, and your services.
Dental-related videos can be effective if done correctly. However, as seen in the following article: “Tips on the Best Patient Education Videos for your Waiting Room TV,” dental-education videos certainly run their own risk. In short, you want to avoid videos that are graphic, or seen as gross by patients. They are unfortunately common when it comes to describing anything dental related.
The key is to look at these videos as if you were a patient, and not a professional in the oral care industry. You want your educational videos to be inviting and encourage your patients to look into procedures that will help them, not scare them with images of treatments that look painful or complicated.
What are the Best Dental Videos for Patients?
The best videos for dental patients are neither purely TV programming, nor dental-related content; but a good balance of both.
Patient-education is a great goal, as is patient comfort.
That’s why a successful TV solution is a mix of informative videos, as well as fun, interesting content to keep visitors happy. When you have the best of both worlds, your patients are more likely to be in a good mood before their treatment, and leave informed by your messaging.
Where Do I Find Dental-Related Videos & Good TV Content?
Not everyone has vast library of videos on-hand, and building one from scratch can be costly, and time-consuming. As a dentist office, you might be surprised by how many videos you have free access to without even knowing it. If your practice is a part of any local, or national, dental associations you might be sitting on a cache of educational, and informative videos that are free for you to take advantage of; double-check, and see what’s there! Additionally, if you’re partners with any vendors such as Invisalign, it’s easy to get in touch with them about utilizing their professionally-made videos about the products you offer.
Finding good TV content to play alongside your dental-related videos is trickier, as is finding a system to manage, and display those videos. Fortunately, services such as It’s Relevant TV exist, and are available to dentist offices for this exact task. The service provides the technology to display the videos you want to show your patients, and provides licensed videos for visitor enjoyment.
Creating a Dental TV Network for your Dentist Office
Creating a TV network for your practice is easy, and more cost-effective than cable or satellite TV. Figuring out where to begin your search can be overwhelming, but It’s Relevant TV makes it simple. The TV experts are there to consult with you, and give you advice towards creating a unique waiting room, and the best-possible experience for your patients.