A Better Alternative to ContextMedia and Outcome Health for Waiting Rooms

Settling on the right solution for your TV can be a difficult task in and of itself. This article will outline a better alternative for your waiting room that isn’t cable, a looping display, or a paid subscription that patients might find boring. As it stands, many medical offices are looking to revisit their medical TV systems. With the recent rise in news about ethics issues from ContextMedia / Outcome Health, office managers and practice owners across the country are looking for safer solutions.

The TV In Your Waiting Room

Before delving into better alternatives for the TV in your waiting room, it’s helpful to examine why it’s there in the first place. Why do medical offices invest in a TV at all? The answer is simple: TVs distract from the wait.

TVs are a familiar element and provide a unique distraction that helps visitors take their minds off their appointments and helps make time pass for anyone else who might be waiting. Having a TV is a no-brainer. What goes on it, is what counts.

Why, then, do some medical offices put content on the TV that is upsettinguninteresting, or ethically questionable.  A good clinic puts its patients first. And when TVs aren’t a top priority, it’s easy to forget the role they play in patient experience. For a closer look at some of the common mistakes business owners make with their TVs, take a look at this article about the Top 3 mistakes offices make with their TVs.  It’s all to make your waiting room a better experience.

A Better Alternative With Patients & Your Business In Mind

A TV subscription that costs less than cable, is entertaining, informative, and consists of non-looping content – which not only gets people exicted about your brand, but educates them on additional services you provide in a way that gets them to come back. It might sound impossible for one service to promise all of that. But it’s not impossible- It’s It’s Relevant TV.

It’s Relevant TV is television made with businesses in mind. It replaces TV systems that are boring, or better suited for the home setting, with a service that better fits waiting rooms, medical offices, or anyplace where there’s a TV that people are watching. Compared to other waiting room TV software, IRTV is a better alternative. Below are some of It’s Relevant’s features, and why it’s a better alternative to what’s out there.

What Makes It’s Relevant TV Shine?

The Content: It’s Relevant’s library of content consists of over half a million videos split into 40+ categories. All content is safe, family-friendly, and free from graphic imagery or unsettling videos. The videos on It’s Relevant are short, which compliments the short attention span of visitors and better fits the brief time people spend waiting. The content is interesting, fun, and guaranteed to improve patient experience when compared to cable, or displays that only show medical content.

The Messaging: It’s Relevant provides free ad space on the side for you to get your messaging across. This space is reserved for any ads, promotions, or reminders of services you offer for visitors to take advantage of. Educating them, and giving them reasons to come back more, and spend more.

The Control: It’s Relevant gives you control over what’s on your TV. Content. Categories. Custom videos and messaging. It’s all part of the package. Users spend less than 20 minutes a month managing It’s Relevant. It’s quick to learn, and easy to use.

The Cost: The service costs less than what most others pay for cable, is more interesting than dry looping displays, and is completely void of Pharmaceutical Ads that plague medical systems.

The ROI: It’s Relevant TV provides a strong ROI. It gets visitors coming back more, and spending more. Owners shouldn’t settle for something that gives nothing back. See how It’s Relevant can improve your business with our ROI Calculator. Get more back from your TV.

How Do I Cancel Outcome Health?

You’re not alone. After the recent rise in ethical issues surrounding Outcome Health, many of its clients are jumping ship. If you’re looking for better alternatives to replace Outcome Health with, the best course of action is to review your cancellation policy and see what you’re allowed to do. In the case of Outcome Health, they supply the TV – so in all likelihood that prohibits you from putting another service on a TV they provided. But there’s nothing stopping you from buying an inexpensive TV, and running a better service on that instead.

It’s Relevant TV‘s custom network is the only waiting room TV programming you’ll ever need. Schedule a free consultation with IRTV to find out how our service could help improve your medical office TVs.

Business Advertising: Make Your Marketing Dollars Count

When it comes to the game of business advertising, finding the best way to make your marketing dollars count is tricky. Between commercials on TV, ads on social media, highway billboards, newspapers, or the sides of buses – there’s no shortage of advertising options. This article will explore some of those options, while looking at just how much you can expect to spend, and what you’ll get back in return.

Business Advertising Options:

The following is a closer look at the examples listed above – which are among the more common mediums businesses use to market. The fees can add up quickly:

– TV Commercials: (Local: $50 – $1,500+ / National: $342,000+ per ad)
– Facebook Advertising: ($7.19 @ 1000 per thousand impressions)
– Google AdWords: (Avg: $1 – $2 per click / High: $50 per click)
– Billboards: ($3,000 – $30,000+ per month)
– Local Newspaper Ads: ($7.25 – $43.50 per week)
– Bus Ads: (Small: $150 – $600 / Large: $3,000 – $6,500 per month)

Settling on an option that’s right for you depends on who you’re trying to reach, and how much you’re willing to spend. There’s no one right answer. Business advertising is like that. But you have a choice – find what works for you and your business. Trial and error are the parents of experience.

Find ways to measure your success. Add in promotional codes, or keywords that people use when they shop or use your services. These are things that you can track back to the individual ad platforms you are using. As you discover what works for you do more of it.

Making Your Marketing Dollars Count

Looking at all of the methods posted above, you could pay a lot to get your brand where people will notice it. But does that guarantee it will get people to actually visit your business? The short answer is no. It doesn’t. Making your marketing dollars count means getting more back than you put forward. It also means avoiding slip-ups like in the picture below:

Don't let this be your ad.
We saw this on the way to lunch the other day. Do you think the advertiser knows that their ad has been covered by the bus’s vent? Don’t let this be your ad.

Advertising Inside Costs Less and Gives You Longer Impressions

An alternative to marketing outside your business, is marketing inside of it. The logic of advertising to people already inside your business can sometimes go over people’s heads. The general idea is that it’s easier to give visitors a reason to come back than it is to convince them to visit for the first time.

On top of that, you want to have enough time to deliver your message. Just think about it. How long can someone actually look at a billboard for? If you are driving you probably only have 3-4 seconds. This is why advertising in your own space is great. While you have someone visiting your physical location, you have a longer period of time to educate them about your business than you would on a billboard or TV ad outside.

There are lots of ways to take advantage of this. Mounting posters, printing brochures, and having staff talk to people all do a decent job of getting some messaging across. When it comes to effective internal marketing there’s one option that really stands out… Using your TV!

It’s Relevant TV For Your Business Advertising

It’s Relevant TV, is TV designed with businesses in mind. Focused on customer retention over customer acquisition, It’s Relevant is an alternative to cable that gets visitors to come back more, and spend more. The TV platform features ad space to get your messaging across to visitors, and  the short-form, family-friendly content gets people watching. Once they are watching they are engaged longer to see your messaging.

It’s Relevant TV combines the best aspects of digital signage and TV. Why limit yourself to external advertising when you can pay less and get more by adding It’s Relevant to your mix? That’s business advertising done right, and marketing dollars well spent.

 

What is “Infotainment”? How can it help my business?

Plain and simple, “infotainment” is a term in television that combines the words information, and entertainmentInformation + Entertainment = Infotainment. Infotainment is designed to both entertain and inform viewers as they watch.

TV solutions that include infotainment are popular choices for waiting rooms. They’re popular choices for lounges. And they’re just as popular in lobbies as well. The programming is typically chosen to give visitors something to occupy them while they wait. It’s more interesting than digital signage, and safer to display than cable TV. As time goes on, more and more businesses are looking to add infotainment on their screens.

Where Can I Find Infotainment for My Business or Waiting Room?

A lot of people start by searching on the internet for interesting content to display in their businesses. Unfortunately the vast majority of video content found on the net, on YouTube, or inside of Hulu or Netflix is not licensed for commercial use. That is, you can’t simply just grab some fun videos off of the internet and throw them on TV in your business. You physically can, but could find yourself in some serious legal trouble. It’s not worth it.

It’s Relevant TV has one of the largest collections of infotainment videos licensed for public and commercial display. IRTV takes care of all of the contracts and licensing fees on behalf of the businesses that use them. In addition to the content that they provide, they also provide a full-customizable display system that does the job of combining the programs with your business’s own videos and messages. You can find out more about this solution by visiting: http://www.itsrelevant.com

Reasons to Switch Off Cable

Cable TV business subscriptions are licensed for commercial displays. And while cable TV has it’s place in the home, it’s not a great fit for businesses. The television shows you see featured on cable networks aren’t made for businesses in mind, they’re made for home settings where people sit down to watch the shows they select for a period of time. In public businesses and medical offcies, the visitors neither have the time or control to watch what they want.

When you’re in a waiting room you’re doing one thing – waiting; and while familiar TV shows and programming can work as a fair distraction if they are picked carefully, cable TV really doesn’t cut it. Just think, hundreds of channels with 20-50 programs per day per channel. It’s impossible to make everyone happy staying on just one station. It’s also impossible to filter out the programming that is coming from a cable or satellite provider. With solutions like It’s Relevant TV you can utilize the infotainment they provide, while keeping strong filters and control over what appears on your screens.

 

 

Business Marketing: Top 3 Mistakes Business Owners Make With Their TV

Business marketing is a fickle thing. Between all the tools, platforms, and ways to get your messaging across, too few realize the potential of their TVs; and those that do are at risk of a few common mistakes. This article tackles the top 3 mistakes business owners are prone to making when it comes to their TVs.

1. Using Netflix, Hulu, and DVDs

The growing number of business owners who put recorded movies or shows on their TVs without realizing the risk is at the top of the list. Netflix, Hulu, DVDs, and streaming services are not for commercial use – meaning you cannot play them in your business without being at risk for heavy fines. The people who own the rights to that media take licensing very seriously. You can read more about Netflix-like licensing rights in the following article: Using Netflix: Don’t Put Your Business At Risk.

Legality aside, feature-length films and TV shows don’t compliment business settings. Long-form anything isn’t ideal for waiting rooms, bars, restaurants, or medical offices; they’re for home settings. Furthermore, they do nothing to help your business marketing, brand, or bottom line, when just a TV could be used to improve all 3.

2. Cable Subscriptions

Running cable in your business follows the same classic blunder of running services like Netflix or Hulu – the content just isn’t ideal for business settings. While legal, cable television is a moneypit many fall into. You pay an increasingly costly cable bill each month to put something on the TV that brings nothing back to your business.

In addition to being a growing expense, cable invites competitors into your business. You have no control over commercial ads from competing brands showing up on your screen for visitors to see while they’re in your business. A well-placed ad at the right time could turn a regular customer over to a new brand, taking them away form your business. In the end, what’s worse is that you’re paying for all of this to happen.

Cable is great at home, not so much in your business.

3. Dry/Uninteresting Content

Owners who recognize the potential for their TVs to be effective business marketing tools are free of the costs and problems that usually come with cable. But without cable or a streaming service, where will they get interesting content from? Custom videos or looping displays aren’t without their own drawbacks. They run the risk of their content either being too boring, repetitive, or even gross/graphic in some cases.

Boring Content: We all know what boring content is, and how it makes us feel. For TV it’s videos and messaging that people either aren’t interested in, or isn’t enticing enough to get their attention. Back-to-back videos of your brand, specials, or things you want people to see might be perceived as annoying, causing visitors to tune out your message.

Repetitive Content: Looping displays that show the same videos over and over again is a good way to turn people away from your message. Unless your library of content has enough videos, visitors will see the same thing on repeat – increasing the chances for a bad experience. Looping video displays are a poor business marketing strategy for locations with folks spending more than a few seconds in front of the TV.

Gross/Graphic Content: This point, however relevant in a general sense, most often applies to businesses in the medical industry. Videos or informative pieces on the body, illnesses, or intense surgical procedures are usually the last thing people want to see while waiting. Apart from being unsettling, it can foster a bad impression of your brand and affect what people think of your business. Put something on the TV that will interest people and reduce anxiety.

It’s Relevant TV For Your Business Marketing

It’s Relevant TV is a television network designed with businesses in mind. Featuring a library of over half a million videos, all of our content is interesting, family-friendly, and licensed. Nexflix and Hulu’s licensing doesn’t allow you to play their videos in public – ours does.

Compared to other TV solutions, It’s Relevant is less expensive than most other cable packages. Clients who take advantage of It’s Relevant not only save money on their monthy cable bill, but the business it helps draw in pays for the service itself and more. When people ask how It’s Relevant can help their business, it all comes down to a few simple points:

1. Repeat Business: It’s Relevant recognizes that it’s easier to get old customers to come back than it is to get new ones to visit for the first time. Our platform features your brand, messages, and anything you want people to see while our interesting content draws their attention and puts them in a good mood. We give them a reason to look at your TV so we can inform them on your services, and you give them a reason to come back.

2. Get Your Message Across: It’s what we do. By mixing your own custom videos and signage with our TV content we find a great balance. By combining your brand/messaging, and our content it makes for a platform that people will notice and walk away from informed.

3. Return on Investment: Briefly hinted at up above, It’s Relevant TV provides a strong ROI. Focusing on customer retention, our service gets people coming back more, and spending more – improving your business, and your bottom line. Check out the link to our: ROI calculator and see how It’s Relevant can help improve your business.

 

Netflix For Businesses: Finding A Netflix-Like Service For Commercial Use

 

Finding a Netflix-like service licensed for commercial use is a challenge that a lot of business owners face. All too often business owners will set up Netflix on their business TV without realizing, or in some cases not caring, that doing so is in violation of Netflix’s Terms & Conditions. The actual cost of licensing a movie or TV show can range from hundreds to thousands of dollars – which is far more than most businesses are able to set aside for their TV budget.

Netflix isn’t licensed for commercial use; so can you show Netflix in public? The short answer is no.

The Draw of Netflix-Like Services

The variety of movies and TV shows available on Netflix, mixed with welcoming atmosphere it generates, simply can’t be beat. So much so that people will break the law in order to play popular movies on their TV and hope no one finds out – it isn’t worth putting your business at risk. Legality aside, it’s not hard to see why a service like Netflix is something business owners gravitate towards. Below is a short list of luxuries people look for in Netflix-like streaming services:

1. Content: Popular movies and TV shows that people recognize or watch at home are familiar, help pass the time when waiting, and reduce anxiety in cases like medical offices. Having thousands of videos to pick from beats putting your own library of content together.

2. Pricing: Not counting Netflix’s rate of $10/month, which is a literal steal and not a rate that includes commercial use, a lot of streaming services and TV display packages are less expensive than the cost of cable – saving business owners money in the long run.

3. Investment: The idea, or hope, of getting a worthwhile return from something that costs money is a sound sentiment. Whether it’s more revenue, more business, or even positive reviews – getting a lot without spending a lot is always nice. Who doesn’t appreciate a good investment?

Movies & Long-Form TV Shows Aren’t the Best for Businesses

Netflix-like streaming services may seem like the ideal thing to throw on a TV, but there’s one fact to consider. By and large, cable, and other TV packages, are designed with a home setting in mind. The shows may be familiar to visitors but people aren’t at a business or office to watch 30+ minutes of a TV show.

It’s Relevant TV is Netflix For Business

It’s Relevant TV is a platform with a lot of advantages. The service, designed with customer retention in mind, gives users control and comes with all the features business owners look for in a TV solution, and more:

1. Content: It’s Relevant TV’s content comes from a library of over half a million videos spread across 40 categories. All of that content is short-form, family-friendly, and changes often giving you more opportunities to engage your visitors.

2. Pricing: It’s Relevant TV is less expensive than what most businesses are already paying for cable or TV displays.

3. Investment: It’s Relevant TV isn’t an expense. Clients that use It’s Relevant end up bringing in more monthly revenue from increased business. The following link leads to an ROI Calculator that shows how much more revenue It’s Relevant TV can help bring in per month: IRTV ROI Calculator.

4. Social Media Followership: It’s Relevant TV is able to link directly with a business’s social media accounts. Recent posts from Facebook, Twitter, and Instagram can be pulled onto the TV for people to see. Sharing the most recent posts gives visitors more reasons to follow, and encourages them to get more engaged the your brand.

5. Digital Messaging & Informing Visitors: It’s Relevant TV is designed to get visitors informed services they might not have been aware of – educating them on reasons to come back more, and spend more. It’s Relevant features free adspace on the side for business owners to utilize, allowing them to get their messages across while people are engaged with our content.

It’s Relevant combines the TV shows people enjoy watching, but allows for more control and more promotion. Visit: www.itsrelevant.com for more information.

Urgent Care: The Top 5 Things to Consider For Your Medical TV Display

Choosing a medical TV display for your waiting room’s TV is a step in the right direction. But relying on content that’s strictly medical might do more harm than good. This article highlights some of the things to keep in mind when considering what to put on your screen.

1. Interesting Content

First and foremost, you need interesting content. You want to show videos that people will want to watch – videos that are relevant to things they like. Showcasing medical-related videos with graphic pictures of the body, organs, or even informative pieces about procedures can make patients uneasy. People are looking for a distraction, so putting something up on the TV that will hold their interest and help pass the time is paramount to improving patient experience.

2. Avoid Looping Video Displays

When shopping for a medical TV display for your waiting room, you want to avoid looping displays. You don’t want your patients sitting there watching the same videos over and over again – even moreso when that content is boring.

3. More Than Just YOUR Messaging

Finding the right videos can be difficult, and finding enough of them can be feel like an impossibility. Even if you have the time, patience, and resources to make your own videos – without a break in between your messages, people will likely tune out what you’re trying to say.

4. Careful Marketing to Bring Them Back

A savvy business owner recognizes their TV’s potential to be more than just a box on the wall. With the right balance of content and messaging, your waiting room TV can be transformed into an effective tool for business marketing; one that informs visitors on your services and gets them to come back. Do your first time patients know you have X-Rays, perform physicals and can administer vaccinations? Probably not. Your TV can help inform them.

5. Family Friendly Programming

Cable TV doesn’t do a great job of filtering out inappropriate content these days. As an owner, admin or practice manager you’ll want to be sure your TV does not offend your patients. Picking the right channel or custom television system will go a long way to increasing patient satisfaction.

The Best Option For Controlling Your Medical TV Display

It’s easier said than done to put together a custom video display that people will enjoy that also features your digital messaging.

It’s Relevant TV for Urgent Care follows through where most cable and medical TV displays fall short. Focused around patient retention over patient acquisition, It’s Relevant gives you access to a vast library of content with over half a million videos. Our interesting content plays alongside your ads – getting people to notice your messaging while they’re in a good mood from watching our videos. If you have your own videos, you can set them to play in between It’s Relevant’s – providing you with a nice balance of custom videos, and evergreen content.

Don’t settle for a looping TV display that shows things people don’t want to see while they wait. Visit: http://www.itsrelevant.com/ and see how It’s Relevant TV can work for your clinic.